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- Tasks: Support and implement e-commerce strategies for Camden Town Brewery and PerfectDraft.
- Company: Join an award-winning in-house agency at AB InBev, revolutionising marketing.
- Benefits: Competitive salary, health perks, 25 days holiday, and global bonus.
- Why this job: Be part of a dynamic team driving growth in the exciting world of e-commerce.
- Qualifications: Experience in CRM management and logistics; agility under pressure is key.
- Other info: 18-month contract with potential extension and opportunities for community support.
The predicted salary is between 28800 - 43200 ÂŁ per year.
About draftLine
draftLine is our award winning inâhouse agency. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. We believe that brands that ignore people get ignored by people, thatâs why our mission is to build brands with people at the heart. As insiders we collaborate with every discipline within ABI, as well as external partners, to deliver communication plans that connect and drive growth for our brands.
About PerfectDraft
PerfectDraft is AB InBev's premium atâhome beer experience â a connected ecosystem combining hardware, digital services, and an everâgrowing range of topâquality beers on tap. Weâre on a mission to bring the bar experience home for beer lovers worldwide. The PerfectDraft App sits at the heart of this ecosystem â empowering users to discover new beers and manage their kegs and machine.
The Role
The role of EâCommerce executive is to help support and implement the ecommerce strategy across Camden Town Brewery and Perfect Draft teams. Itâs a great opportunity for someone to join a dynamic part of the business which is growing and has exciting opportunities in 2026. This role will have a special focus on CRM as well as general ecommerce support.
Duties & Responsibilities
- CRM Management â Own production: builds and deploys daily emails and app pushes. Maintains with data uploads. Feeds into AB trials and executes. Executes preâdefined audience filters.
- Data & Reporting â Pulls weekly topâlevel KPIs (CTR, CVR, unsubscribe, deliverability) and builds dashboards.
- Ad Hoc Campaigns / Activations â Supports where necessary.
- Working with the team to deliver volume sales â You will be responsible for delivering the Ecommerce budget in both volume and net revenue implementing changes to achieve the growth necessary to reach targets.
- Webstore Logistics â Placing orders on SAP. Organizing deliveries and collections of beer, merchandise and packaging.
- Webstore Invoicing â End to end monthly process of reconciling the goods delivered in vs sales out.
Who Weâre Looking For
- Experience in CRM creation and management
- Experience in placing orders and managing logistics flows
- Understanding and executing brand tone of voice across different touchpoints
- Able to handle pressure, work with agility and under tight deadlines
- Experience working with crossâfunctional teams
- Raising credits and POs
Nice to Have
- Previous experience of Shopify / Magento
- Previous experience on SAP
- Knowledge of Klaviyo / other CRM platform
Benefits & Perks
- 18âmonth fixed term contract with the possibility to extend based on performance and business needs
- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and pension double contributions
- 25 days holidays per year + bank holidays
- Employee benefits to help your physical and mental health and overall wellâbeing.
- 2 volunteer days a year to support your local community
- 4 employee networks to support diversity and inclusion
- Global Bonus
- Private Medical Care
- 26 weeks paid leave for primary caregiver
E-Commerce Executive in London employer: Ab Inbev
Contact Detail:
Ab Inbev Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land E-Commerce Executive in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Camden Town Brewery and PerfectDraft. A friendly chat can open doors that a CV just can't.
â¨Tip Number 2
Show off your skills! If youâve got experience with CRM or e-commerce platforms, create a mini-project or case study to showcase your abilities. Itâs a great way to stand out during interviews.
â¨Tip Number 3
Be ready for the fast-paced environment! Brush up on your agility and time management skills. Prepare examples of how you've thrived under pressure in past roles to impress the hiring team.
â¨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it shows you're genuinely interested in being part of our dynamic team at draftLine.
We think you need these skills to ace E-Commerce Executive in London
Some tips for your application đŤĄ
Show Your Passion for E-Commerce: When you're writing your application, let us see your enthusiasm for e-commerce! Share any relevant experiences or projects that highlight your skills in CRM management and logistics. We love to see candidates who are genuinely excited about the role.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to match the job description. Highlight your experience with CRM platforms and any previous work with Shopify or Magento. This shows us that you understand what we're looking for and that you're a great fit for the team.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, especially when it comes to your skills and experiences related to the role.
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it gives you a chance to explore more about our company and culture while youâre at it.
How to prepare for a job interview at Ab Inbev
â¨Know Your CRM Inside Out
Since the role focuses heavily on CRM management, make sure you brush up on your knowledge of CRM systems like Klaviyo. Be ready to discuss your previous experiences with CRM creation and management, and think of specific examples where you've successfully executed campaigns.
â¨Showcase Your E-Commerce Savvy
Familiarise yourself with e-commerce platforms like Shopify and Magento. During the interview, highlight any relevant experience you have with these tools, especially in relation to logistics and order management, as this will demonstrate your understanding of the e-commerce landscape.
â¨Prepare for Data-Driven Discussions
The role involves pulling KPIs and building dashboards, so be prepared to talk about your experience with data analysis. Bring examples of how you've used data to drive decisions or improve campaign performance, and be ready to discuss metrics like CTR and CVR.
â¨Emphasise Team Collaboration Skills
This position requires working with cross-functional teams, so be sure to share examples of how you've successfully collaborated with others in past roles. Highlight your ability to handle pressure and work under tight deadlines, as this will show that you're a team player who can thrive in a dynamic environment.
