At a Glance
- Tasks: Lead social media, create engaging content, and build community connections for PerfectDraft UK.
- Company: Join Budweiser Brewing Group, a leader in brewing and eCommerce innovation.
- Benefits: Enjoy 25 holidays, health perks, a beer allowance, and growth opportunities.
- Other info: Collaborative culture with a focus on personal and professional development.
- Why this job: Be part of a dynamic team shaping the future of home beer experiences.
- Qualifications: Experience in content creation and social media management is essential.
The predicted salary is between 29700 - 36300 £ per year.
At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us. We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity.
PerfectDraft is the ultimate home Beer experience. Our machine cools beer to a perfectly-chilled consistent temperature. There are more than 40 beers available to serve with PerfectDraft from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended.
PerfectDraft is at the forefront of ecommerce, technology and brewing. Our strategy has been to launch and grow the PerfectDraft brand, product range and customer base via our own Direct to Consumer eCommerce stores in Europe. We have created a pioneering and sustainable returns loop from breweries to consumers, and back again.
The role: Leading Content & Community at PerfectDraft UK, you will be responsible for crafting and executing a comprehensive Content & Community strategy to drive high Net Promoter Scores (NPS), foster repeat business, and establish a strong affinity for the PerfectDraft brand within our community. The role involves ownership of social media channels, community outreach, content creation, and collaboration with internal teams to enhance the overall user experience.
Duties & Responsibilities:
- Own and manage all PerfectDraft social media channels (Facebook, Twitter, Instagram, YouTube).
- Develop and execute social campaigns to increase engagement and strengthen brand presence.
- Manage community interactions, responding to customer questions, comments, and concerns.
- Lead UK community outreach and build positive relationships across public communities.
- Plan and create varied content, including brewery stories, product launches, blogs, live tastings, social posts, competitions, and promotions.
- Collaborate with the central SEO team to align blog and content strategy with SEO objectives.
- Develop and execute a local Content & Community roadmap, contributing insights to the global strategy.
- Gather and act on customer insights from social channels and external communities.
- Partner with internal teams on campaigns, onboarding, Concierge Power Users, and initiatives that improve community engagement.
- Own in-app, on-site, content, community outreach, and overall social presence strategy, execution, and resourcing.
Who we’re looking for:
- Proven experience in content creation, social media management, and community engagement.
- Strong communication and interpersonal skills.
- Understanding of e-commerce, particularly in the beverage industry, is a plus.
- Ability to analyze data and derive actionable insights.
- Strategic thinking with the ability to execute plans effectively.
Benefits & Perks:
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- Life assurance & charitable giving
Why build your career with us:
- We recruit for mindset, ambition, cultural fit, and growth opportunities.
- UNIQUE CULTURE: We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
- BRANDS EVERYONE LOVES: We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
- GROWTH OPPORTUNITIES: Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
Content & Community Manager, PerfectDraft UK employer: Ab Inbev
AB InBev is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from a supportive environment with ample opportunities for professional growth, alongside a competitive benefits package that enhances work-life balance. Joining AB InBev means being part of a forward-thinking team dedicated to innovation in marketing, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Community Manager, PerfectDraft UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ab Inbev and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ab Inbev are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ab Inbev on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ab Inbev. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content & Community Manager, PerfectDraft UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ab Inbev. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ab Inbev:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ab Inbev’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ab Inbev
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ab Inbev will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ab Inbev, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
