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- Tasks: Transform trade marketing strategies and engage customers with innovative initiatives.
- Company: Join AB InBev, the home of iconic beer brands like Budweiser and Stella Artois.
- Benefits: Enjoy 25 holidays, health benefits, a beer allowance, and career growth opportunities.
- Other info: Collaborative culture focused on innovation and personal development.
- Why this job: Make an impact in a dynamic environment while working with beloved global brands.
- Qualifications: Experience in trade marketing or sales, strong communication, and project management skills.
The predicted salary is between 35000 - 45000 £ per year.
Ownership Purpose Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. That’s Who We Are: Come and OWN IT.
What’s in it for you:
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- Life assurance & charitable giving
The Role: We are looking for a Trade Marketing Executive with a challenger mindset to transform trade marketing within our Sales channel. You will champion customer-centricity in activations across key accounts, engaging both customers and consumers to create innovative trade initiatives. You will be based full time in the London Office.
Duties & Responsibilities:
- Lead development of the go-to-market strategy for assigned channel, collaborating with Sales Team, Channel Executives, and other departments.
- Translate trade marketing strategy into impactful initiatives, collaborating with external agencies.
- Utilize consumer insights to guide profitable volume uplift and brand experience.
- Engage with Sales and Merchandising agencies to optimize Trade Marketing resources.
- Drive 52-week calendar execution at store, point-of-sale, and head office levels.
- Develop action plans to address gaps and focus Sales teams on profitable solutions.
- Establish a thorough understanding of channel opportunities and needs, developing a 1-year game plan.
- Manage activation budget expenditure, ensure on-time delivery of activations, and align with brand values.
- Collaborate with the Brand Content Deployment team to develop convenience activations and retailer incentives.
Who we’re looking for:
- Preferred: Previous field sales or trade/marketing experience; project management experience
- Asset: Brand or trade marketing experience; category management experience
- Strong team orientation and excellent communication, and negotiation skills
- Focused, detailed, and disciplined task approach; ability to prioritize projects.
- Building relationships with stakeholders for aligned outcomes.
- Deep understanding of customer and shopper behaviour drivers
- Driving change and innovation for business growth and cost control
- Passion for business results, focusing on ROI and delivering metrics within budget.
- Strategic thinking, ownership mindset, leading cross-functional teams to results, adaptable to change.
Why build your career with us: We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE: We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES: We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES: Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
Trade Marketing Executive, London employer: AB InBev UK
Contact Detail:
AB InBev UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Executive, London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to current employees at AB InBev on LinkedIn. You never know who might help you land that Trade Marketing Executive role!
✨Tip Number 2
Prepare for those interviews by researching the company culture and values. AB InBev loves ownership and ambition, so think about how your experiences align with their mission. Be ready to share examples of how you've tackled challenges and driven results.
✨Tip Number 3
Showcase your creativity! As a Trade Marketing Executive, you'll need to come up with innovative ideas. Bring a portfolio of past projects or campaigns to the interview to demonstrate your ability to think outside the box and engage customers.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team at AB InBev. Let's get you that dream job!
We think you need these skills to ace Trade Marketing Executive, London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for trade marketing and our iconic brands shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the industry.
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Executive role. Highlight any relevant experience, especially in field sales or trade marketing, and don’t forget to showcase your project management skills. We love seeing how your background aligns with what we do!
Be Specific: In your cover letter, be specific about how you can contribute to our goals. Use examples from your past experiences to demonstrate your problem-solving skills and ability to drive results. We appreciate candidates who can back up their claims with real-life achievements.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at AB InBev.
How to prepare for a job interview at AB InBev UK
✨Know Your Brands
Before the interview, make sure you’re familiar with AB InBev's portfolio. Understand the unique selling points of brands like Stella Artois and Budweiser. This knowledge will help you demonstrate your passion for their products and show that you’re ready to champion customer-centricity.
✨Showcase Your Challenger Mindset
Prepare examples from your past experiences where you’ve taken initiative or led change. Highlight how you’ve transformed marketing strategies or solved problems creatively. This aligns perfectly with the company’s value of ownership and ambition.
✨Understand Trade Marketing Fundamentals
Brush up on trade marketing concepts and be ready to discuss how you would develop go-to-market strategies. Think about how you can translate insights into impactful initiatives, as this is a key responsibility of the role.
✨Engage with Questions
Prepare thoughtful questions that reflect your understanding of the role and the company culture. Ask about their approach to collaboration and how they measure success in trade marketing. This shows your genuine interest and strategic thinking.