At a Glance
- Tasks: Lead a global sales team and drive innovative marketing strategies in automotive simulation.
- Company: Join rFpro, a leading provider of cutting-edge automotive simulation software.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Be part of a collaborative team at the forefront of automotive innovation.
- Why this job: Shape the future of vehicle dynamics and autonomous technology while making impactful connections.
- Qualifications: Proven sales leadership experience in software or SaaS, ideally in the automotive sector.
The predicted salary is between 51750 - 63250 £ per year.
rFpro is a much-admired global provider of simulation software used by the automotive and motorsport sectors for development of vehicle dynamics, autonomous vehicles and ADAS. We are recruiting for a commercially driven Sales & Marketing Director with proven software / SaaS sales and leadership experience, ideally in the automotive sector, to lead global growth. rFpro operates at the cutting edge of simulation, virtual testing and vehicle autonomy, supporting leading OEMs, technology developers and performance engineering teams worldwide. This role will be central to shaping commercial strategy, driving new market penetration, and strengthening long‑term customer partnerships as adoption of next‑generation simulation technologies accelerates.
Key Responsibilities
- Sales Leadership & Commercial Strategy
- Lead, manage and develop a global sales team to deliver sustained, profitable growth across:
- Autonomous vehicle and ADAS development
- Automotive OEM simulation and virtual testing programmes
- Motorsport and high‑performance engineering environments
- Shift the organisation from predominantly reactive sales to a proactive, opportunity‑led engagement model, identifying strategic programmes early in their lifecycle.
- Define and execute data‑driven sales strategies for both new customer acquisition and expansion of existing accounts.
- Personally lead major commercial engagements with global OEMs, Tier 1 & Tier 2 suppliers, technology developers and ecosystem partners.
- Collaborate closely with engineering and product teams to develop technically credible, commercially compelling proposals aligned with customer requirements.
- Marketing Leadership
- Oversee and evolve the marketing function, working with internal teams and external partners.
- Drive coherent product positioning, messaging, digital presence and thought‑leadership activity.
- Support go‑to‑market planning for new software capabilities and platform developments.
- Use CRM, analytics and marketing data to continuously refine targeting, messaging and conversion effectiveness.
- Customer Engagement & Representation
- Build long‑term, trusted relationships with technical, commercial and executive stakeholders across the automotive and autonomous vehicle sectors.
- Champion a consultative, solution‑led sales approach aligned to customer programme objectives and roadmaps.
- Represent the business at selected industry events, conferences and customer demonstrations.
Skills, Knowledge & Expertise
Essential Experience
- Proven senior‑level sales leadership experience within software or SaaS, ideally linked to:
- Automotive simulation or virtual testing
- Autonomous or assisted driving technologies
- Complex engineering or data‑driven platforms
- Experience operating at Sales Director / Head of Sales & Marketing / Commercial Director level or equivalent.
- Demonstrable success selling complex, technical solutions with long and consultative sales cycles. An Engineering background is desirable.
- Track record of winning and growing accounts with automotive OEMs, Tier 1 suppliers or advanced technology developers.
- Ability to translate technical customer challenges into clear commercial propositions in partnership with engineering teams.
Leadership Style & Attributes
- Inspirational and pragmatic leader, capable of building and motivating high‑performing commercial teams.
- Strategically minded, with the ability to turn market insight into executable plans.
- Credible communicator at senior customer and internal leadership level.
- Collaborative, hands‑on and comfortable operating in a technically sophisticated environment.
- Confident using CRM systems, analytics and marketing insight to guide decision‑making.
Sales and Marketing Director employer: AB Dynamics
AB Dynamics is an exceptional employer that fosters a collaborative and innovative work culture in the picturesque setting of Bradford on Avon. Employees benefit from comprehensive training and development opportunities, ensuring continuous growth in their technical skills while contributing to cutting-edge automotive systems. With a strong emphasis on quality and teamwork, AB Dynamics offers a rewarding environment for those passionate about advancing driver assistance technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Director
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales and Marketing Director at AB Dynamics, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including AB Dynamics. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales and Marketing Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales and Marketing Director
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for AB Dynamics:When writing your cover letter, make sure to tailor your message specifically for AB Dynamics. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at AB Dynamics
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show AB Dynamics that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show AB Dynamics that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with AB Dynamics’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
