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- Tasks: Lead marketing strategies for North and Western Europe, collaborating with sales and technical teams.
- Company: AB Agri is a dynamic company focused on food production and sustainability.
- Benefits: Enjoy a competitive salary, private healthcare, and a matched pension contribution up to 10%.
- Why this job: Join a flexible, hybrid role that fosters creativity and collaboration across diverse teams.
- Qualifications: Master's degree or equivalent in marketing, with experience in regional strategies and content creation.
- Other info: Open to all applicants; your skills and motivation matter most!
The predicted salary is between 40000 - 56000 ÂŁ per year.
Regional Marketing Lead, North and Western Europe
Join to apply for the Regional Marketing Lead, North and Western Europe role at AB Agri
Regional Marketing Lead, North and Western Europe
1 week ago Be among the first 25 applicants
Join to apply for the Regional Marketing Lead, North and Western Europe role at AB Agri
Job Title: Regional Marketing Lead, North and Western Europe
Location: UK
Contract: Permanent – 37.5 hours per week
Package includes: Salary from ÂŁ40,000 per year, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, private healthcare, and a matched pension contribution of up to 10%
As a Regional Marketing Lead at AB Agri, you will take ownership of developing and executing multi-market marketing strategies tailored to the North and Western Europe regions. You will collaborate closely with sales directors, sales managers, and technical teams to build impactful brand management and end-to-end campaign execution plans that drive business growth.
This hybrid role offers flexibility in location within the region, with an expectation of regular collaboration through office visits and travel to engage with stakeholders domestically and internationally. Your strong interpersonal, communication, and stakeholder management skills will be essential to influence and align cross-functional teams, ensuring marketing initiatives meet regional needs and support AB Agri’s strategic objectives.
Some Key Responsibilities Will Include
- Lead the development and execution of region-specific marketing strategies aligned with the company’s global objectives and strategy
- Analyse regional market trends, competitive landscapes, and customer behaviours to inform strategy
- Define key regional performance metrics and work toward their achievement
- Develop and execute a content strategy tailored to regional audiences, ensuring alignment with brand messaging
- Develop and manage regional marketing budgets, ensuring effective allocation of resources
- Monitor and optimise the efficiency of marketing spend to maximise ROI
- Partner with local sales teams to drive regional revenue goals and support lead generation initiatives
- Work closely with the marketing team to ensure consistent messaging across all regions
- Build relationships with regional influencers, media outlets, and partners to strengthen brand presence
- Track and analyse campaign performance, reporting on KPIs and providing insights for future improvements
- Organise and participate in local and regional events, trade shows, webinars, and customer meetups
Skills And Experience
We encourage you to apply even if your experience doesn\’t exactly match the job description. Your skills and motivation are what truly matter to us. We value our diverse workforce and believe that our inclusive culture creates an environment where everyone can thrive.
- Master\’s degree (MBA) or equivalent advanced certifications in digital marketing, analytics, or project management
- Marketing experience, with a focus on regional or multi-market
- Content strategy skills, with expertise in creating, editing, and designing content
- Proficient in brand positioning, consistency, and development within both local and global contexts
- Open to traveling for events and stakeholder meetings.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Food Production
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Regional Marketing Lead, North and Western Europe employer: AB Agri
Contact Detail:
AB Agri Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead, North and Western Europe
✨Tip Number 1
Familiarise yourself with the specific market trends and customer behaviours in North and Western Europe. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in regional roles. Attend industry events or webinars to connect with potential colleagues and gain insights into the challenges and opportunities within the region.
✨Tip Number 3
Showcase your ability to collaborate across teams by preparing examples of past experiences where you successfully worked with sales or technical teams. Highlighting these skills can set you apart as a candidate who can drive cross-functional initiatives.
✨Tip Number 4
Research AB Agri’s current marketing strategies and campaigns. Being able to discuss their recent initiatives and suggest improvements or new ideas during your interview can demonstrate your genuine interest in the company and the role.
We think you need these skills to ace Regional Marketing Lead, North and Western Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in regional or multi-market contexts. Emphasise your skills in brand positioning and content strategy, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of AB Agri's objectives and how your experience aligns with their needs. Mention specific examples of past successes in developing marketing strategies that drove business growth.
Showcase Your Analytical Skills: Since the role involves analysing market trends and performance metrics, include examples of how you've used data to inform marketing strategies in previous positions. This will show your ability to make data-driven decisions.
Highlight Interpersonal Skills: Given the importance of stakeholder management in this role, provide examples of how you've successfully collaborated with cross-functional teams. Highlight any experience you have in building relationships with influencers or media outlets.
How to prepare for a job interview at AB Agri
✨Research AB Agri Thoroughly
Before your interview, make sure to dive deep into AB Agri's mission, values, and recent projects. Understanding their strategic objectives will help you align your answers with what they are looking for in a Regional Marketing Lead.
✨Showcase Your Multi-Market Experience
Highlight your experience in developing marketing strategies across different regions. Be prepared to discuss specific examples of how you've tailored campaigns to meet diverse market needs, as this is crucial for the role.
✨Prepare for Stakeholder Management Questions
Since the role involves collaborating with various teams, be ready to discuss your interpersonal and communication skills. Share examples of how you've successfully influenced cross-functional teams and managed stakeholder relationships in the past.
✨Demonstrate Analytical Skills
AB Agri values data-driven decision-making. Be prepared to talk about how you've used market analysis and performance metrics to inform your marketing strategies. Discuss any tools or methodologies you’ve employed to track campaign success.
