At a Glance
- Tasks: Reconnect with lapsed customers and grow sales across a diverse product range.
- Company: Join KW Feeds, part of AB Agri, a supportive and inclusive team.
- Benefits: Competitive salary, performance bonuses, matched pension, and wellbeing support.
- Other info: Flexible hybrid work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by building relationships and driving sales in agriculture.
- Qualifications: Sales experience, strong communication skills, and a passion for customer engagement.
The predicted salary is between 36000 - 44000 £ per year.
Location: Hybrid, UK
Contract type and shift: Permanent, Monday–Friday, 37.5 hours per week. This role includes occasional late finishes and weekend on-call cover on a rota (approximately every 6–8 weeks), with overtime paid for all on-call duties.
Package includes Salary from 28,000 – (Depending on experience), plus a benefits package designed to support your wellbeing and reward your impact, including performance related bonus, and a matched pension contribution of up to 10%.
This role is mostly home based, however you'll be expected to travel more frequently to our Sherburn or Peterborough sites during your training period, with visits reducing to around once per month once you're fully trained.
Build Your Own Customer Base. Reconnect Relationships. Grow Sales.
At KW Feeds, part of AB Agri, we're looking for a motivated sales professional to join our team focussing on re-engaging lapsed customers and growing sales across our full product range.
The Role:
- You'll work through warm prospect lists (customers who haven't purchased in the last 6 months), initiating contact, following up consistently, and converting opportunities through persistence and strong relationship-building.
- Reconnect with lapsed customers and rebuild buying activity.
- Sell across a wide range of feed products (moist, straights, blends, performance products and liquids).
- Deliver targeted sales campaigns with clear product messaging.
- Provide accurate quotes with solid commercial awareness.
- Collaborate with internal teams and pass opportunities to field specialists where needed.
- Build and grow your own long-term customer ledger.
About You:
- Established background working in sales or business development.
- Professional and self-motivated — you thrive on prospecting and follow-up.
- Effective communicator with the ability to build trust over time.
- Commercially aware and detail-focused.
- Agriculture knowledge.
What's most important is your motivation, grit, and commitment to keep working — even when conversions take time.
The Team:
You'll be part of a small, supportive team that works closely together, shares leads, and values strong working relationships. The group is committed to working together and values a collaborative, positive approach.
What sets us apart is how we delight our customers - and that's because of great people like you. People with different life experiences who share common values. Together, we're shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we're collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We're thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we've made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves.
As a Disability Confident employer, we're committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.
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