Area Business Manager in Peterborough

Location: Shropshire, UK

Contract & Hours: Permanent, Full Time, 37-hours per week

Package includes Salary: £36,937.59 per year, plus company car/van and an excellent performance-based bonus scheme.

NMR is looking for an Area Business Manager to build and maintain customer relationships and commercial performance across a defined territory within the Shropshire area. This is a practical, field-based role where you'll spend most of your time on farms—working alongside dairy farmers, understanding their businesses, and helping them get real value from data, insights, and services.

You will be responsible for:

• Retaining and growing existing customers, onboarding new farms, and developing a strong local presence within the dairy community.
• Managing a portfolio of existing farm customers, carrying out regular on-farm visits focused on retention, service reviews, and long-term value.
• Building new business by prospecting non-customers, planning efficient field activity, and maintaining a robust pipeline.
• Promoting the full NMR service portfolio, including milk recording, disease testing, and genomic services.
• Helping customers understand and use their data as a practical tool to improve herd performance and decision-making.
• Acting as the main point of contact for customer queries, resolving issues, and working closely with service teams to maintain high service standards.
• Supporting the onboarding of new farms, ensuring a smooth and positive transition into NMR services.
• Being an active, visible presence in the local farming community by attending events, organising farm walks, supporting herd competitions, and building networks.
• Representing NMR and the wider AB Agri business at industry shows, meetings, and discussion groups.
• Working collaboratively with colleagues and partner businesses to deliver joined-up customer solutions.
• Keeping CRM records accurate and up to date, logging customer interactions, opportunities, and follow-up actions.

What we're looking for:

• Demonstrated sales or commercial account management experience, ideally within agriculture, dairy, animal health, genetics, or a related sector.
• Solid knowledge of the dairy industry or wider agricultural market, with the credibility to build trust quickly with farmers.
• A professional, consultative selling style with a clear focus on customer needs and long-term relationships.
• Commercial focus and persistence, judging performance by value, growth, and retained business rather than by activity alone.
• Comfortable working on your own in a home-based, territory-led role, managing your own diary and priorities.
• Clear communication and interpersonal skills, with the confidence to engage face to face and influence effectively.
• Good administrative discipline, including CRM usage and follow-up management.
• A full UK driving licence and willingness to travel extensively within the territory, with occasional evening meetings.

About us: We're National Milk Records (NMR), part of the AB Agri community committed to investing in an innovative range of milk quality, herd health, and genomic testing services, generating data and building robust insights that empower farmers to make informed decisions on cow productivity.

We're part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we're passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.

Application Notes: We hope you feel that AB Agri is somewhere you can thrive and so we'd love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can.

As a Disability Confident employer, we're committed to ensuring our application and recruitment processes work for everyone so if you need any additional support just let us know.