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For Companies At a Glance
- Tasks: Reconnect with lapsed customers and grow sales across a diverse range of feed products.
- Company: Join AB Agri, a leader in responsible nutrition and animal feed.
- Benefits: Competitive salary, performance bonuses, and a matched pension contribution up to 10%.
- Why this job: Make a real impact by building relationships and driving sales in a supportive team.
- Qualifications: Sales experience, strong communication skills, and a passion for agriculture.
- Other info: Flexible work environment with opportunities for personal and professional growth.
The predicted salary is between 28000 - 39200 £ per year.
The Role & Key Responsibilities
Location: Hybrid, UK
Contract type and shift: Permanent, Monday – Friday – 37.5 hours per week
Package includes Salary from £28,000 – (Depending on experience), plus a benefits package designed to support your wellbeing and reward your impact, including performance related bonus, and a matched pension contribution of up to 10%.
You’ll be expected to travel more frequently to our Sherburn or Peterborough sites during your training period, with visits reducing to around once or twice per month once you’re fully trained.
Build Your Own Customer Base. Reconnect Relationships. Grow Sales.
At KW Feeds, part of AB Agri, we’re looking for a motivated sales professional to join our team focussing on re‑engaging lapsed customers and growing sales across our full product range.
The Role:
- You’ll work through warm prospect lists (customers who haven’t purchased in the last 6 months), initiating contact, following up consistently, and converting opportunities through persistence and strong relationship‑building.
- Reconnect with lapsed customers and rebuild buying activity.
- Sell across a wide range of feed products (moist, straights, blends, performance products and liquids).
- Deliver targeted sales campaigns with clear product messaging.
- Provide accurate quotes with solid commercial awareness.
- Collaborate with internal teams and pass opportunities to field specialists where needed.
- Build and grow your own long‑term customer ledger.
About You:
- Established background working in sales or business development.
- Professional and self‑motivated — you thrive on prospecting and follow‑up.
- Effective communicator with the ability to build trust over time.
- Commercially aware and detail‑focused.
- Agriculture knowledge.
What’s most important is your motivation, grit, and commitment to keep working — even when conversions take time.
The Team:
You’ll be part of a small, supportive team that works closely together, shares leads, and values strong working relationships. The group is committed to working together and values a collaborative, positive approach.
Where growth meets purpose
What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all.
With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose‑driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone.
Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves.
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.
About The Company
Rewarding your passion. When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you - from day one.
About us
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology‑based products, and offering data services for the agri‑food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
Sales Account Manager employer: AB Agri Ltd
Contact Detail:
AB Agri Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Account Manager
✨Tip Number 1
Get to know the company inside out! Research KW Feeds and AB Agri, their products, and their values. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your pitch! Be ready to talk about your sales experience and how you can reconnect with lapsed customers. Highlight your persistence and relationship-building skills – these are key for the Sales Account Manager role.
✨Tip Number 4
Apply through our website! It’s quick and easy, and it shows you’re serious about the opportunity. Plus, it helps us keep track of applications better, so don’t miss out!
We think you need these skills to ace Sales Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Account Manager role. Highlight your sales experience and any relevant achievements that show off your ability to reconnect with customers and grow sales.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with what we're looking for. Be genuine and let your personality come through.
Showcase Your Communication Skills: As a Sales Account Manager, effective communication is key. In your application, demonstrate your ability to build relationships and trust. Use clear and concise language to convey your points.
Apply Through Our Website: We encourage you to apply directly through our careers website. It’s quick and easy, and ensures your application gets to us without any hiccups. Plus, we love seeing applications come in directly!
How to prepare for a job interview at AB Agri Ltd
✨Know Your Products
Familiarise yourself with the full range of feed products that KW Feeds offers. Being able to discuss specifics about moist feeds, straights, blends, and performance products will show your genuine interest and understanding of the role.
✨Reconnect with Confidence
Since the role involves re-engaging lapsed customers, prepare examples of how you've successfully rebuilt relationships in the past. Highlight your persistence and relationship-building skills during the interview to demonstrate your fit for the position.
✨Showcase Your Commercial Awareness
Be ready to discuss how you approach quoting and pricing. Understanding the commercial aspects of sales is crucial, so think of examples where you’ve made decisions based on market trends or customer needs.
✨Emphasise Team Collaboration
This role is part of a small, supportive team, so be prepared to talk about your experiences working collaboratively. Share instances where you’ve worked closely with others to achieve sales goals or shared leads effectively.