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- Tasks: Build relationships with dairy and beef farmers, delivering tailored solutions to enhance their businesses.
- Company: Join a progressive feed business that values customer experience and innovation.
- Benefits: Enjoy a competitive salary, performance bonuses, private healthcare, and a matched pension contribution.
- Why this job: Make a real impact in agriculture while developing your sales skills in a supportive environment.
- Qualifications: Experience in agricultural sales is a plus, but a strong work ethic and curiosity are key.
- Other info: Field-based role with travel, offering full training and excellent career progression opportunities.
The predicted salary is between 50000 - 70000 ÂŁ per year.
Location: Hybrid, UK
Contract type and shift: Permanent, Monday – Friday – 37.5 hours per week
Package includes Salary from ÂŁ50,000 plus a benefits package designed to support your wellbeing and reward your impact, including performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.
At KW, customer experience sits at the heart of everything we do. As part of the wider AsterraGroup, we’re proud to be one of the most progressive and forward-thinking feed businesses in the UK, combining national reach with genuine on-farm relationships.
We are on the lookout for a KW On-Farm Sales Specialist to join our supportive and motivated sales team. This is a field-based role, working directly with dairy and beef farmers to deliver practical, credible solutions that help their businesses perform and thrive.
What makes this role different is that we’re versatile in our approach to background. If you bring previous experience in agricultural sales or on-farm operations, that’s great. If you do not have prior experience in agricultural sales or on-farm operations but can demonstrate a solid work ethic, curiosity about business practices in agriculture, and the tenacity required for a field-based sales role, we encourage your application.
The Role
- Partnering with peers at KW and the extended Asterra business, you will take charge of a regional sales ledger, cultivating long-lasting, dependable relationships with farmers as you fulfill specified commercial targets.
- You will design and implement a comprehensive sales strategy tailored to the region, demonstrating the Asterra model in agricultural settings.
- Supported by technical, nutrition, customer service and marketing teams, you’ll offer tailored solutions rather than “off-the-shelf” products – always putting the customer first.
- This position involves a high level of initiative and personal responsibility. You’ll spend most of your time on farm, managing your own diary, spotting opportunities, and representing KW professionally within your territory and beyond.
What You’ll Be Doing
- Building and managing a portfolio of dairy and beef customers, developing lasting, long-term relationships.
- Delivering against budget and contributing to the wider national sales plan.
- Creating and maintaining a strategic regional sales plan.
- Identifying new opportunities and feeding insight back into the wider business.
- Promoting the full KW / AB Agri ruminant offering, matching solutions to individual farm needs.
- Working closely with internal stakeholders across sales, technical, nutrition, marketing and customer service.
- Maintaining accurate CRM records to support effective customer service.
- Representing KW at farm visits, meetings, and relevant industry events.
Who We’re Looking For
We’re deliberately open to two types of candidates:
Experienced Professionals:
- You may already be working in agricultural or D2F sales, with:
- Advanced solution-based selling skills.
- Good commercial and numerical awareness.
- Credibility on farm and confidence engaging with farmers.
- An understanding of the key drivers of the UK ruminant sector.
- An existing network within your region (desirable, not essential).
Emerging Professionals:
- You may not come from agriculture, but you can clearly demonstrate:
- Demonstrated work ethic, professional approach, and self-motivation.
- Robust experience in customer engagement or consultative sales.
- The capacity to absorb new information efficiently and inquire thoughtfully.
- Comfort working with numbers, prices and margins.
- A realistic understanding that salary will reflect experience, with progression as capability develops.
- A genuine interest in agriculture and willingness to build technical knowledge over time.
Full technical training and ongoing support will be provided – what matters most is attitude, drive and commitment.
Practical Details
- Field-based role with regular UK travel.
- Full UK driving licence required.
- Monday–Friday, 8:30am–5:00pm (with flexibility inherent in on-farm work).
- Budget responsibility for your own ledger.
About The Company
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you - from day one.
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
Ruminant Sales Specialist employer: AB Agri Ltd
Contact Detail:
AB Agri Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ruminant Sales Specialist
✨Tip Number 1
Get to know the company inside out! Research KW and AsterraGroup, their values, and what makes them tick. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend industry events, connect with farmers, and engage with potential colleagues on social media. Building relationships can open doors and give you insights that might just land you the job.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Highlight your work ethic and curiosity about agriculture – these traits are gold in this field-based sales position.
✨Tip Number 4
Apply through our website! It’s quick and easy, and it shows you’re serious about joining us. Plus, it helps us keep track of your application better. Don’t miss out on this opportunity!
We think you need these skills to ace Ruminant Sales Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Ruminant Sales Specialist role. Highlight any relevant agricultural sales experience or customer engagement skills, even if they come from a different industry.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about agriculture and how your background makes you a great fit for this role. Be genuine and let your personality shine through!
Showcase Your Initiative: In your application, demonstrate your ability to take charge and manage your own projects. We love candidates who can spot opportunities and think outside the box, so share examples of when you've done this in the past.
Apply Through Our Website: Don’t forget to submit your application via our careers website! It’s quick and easy, and it ensures your application gets to the right place. Plus, we can’t wait to hear from you!
How to prepare for a job interview at AB Agri Ltd
✨Know Your Ruminants
Make sure you brush up on your knowledge of dairy and beef farming practices. Understanding the key drivers of the UK ruminant sector will not only impress your interviewers but also help you engage meaningfully with farmers during the interview.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, especially if they involve solution-based selling. Be ready to share specific examples of how you've built relationships and met targets in past roles, as this is crucial for a field-based sales position.
✨Demonstrate Curiosity and Initiative
Even if you lack direct agricultural experience, showing a genuine interest in the industry can set you apart. Prepare thoughtful questions about the company’s approach to customer engagement and how they tailor solutions for farmers.
✨Be Ready to Discuss Your Strategy
Think about how you would create and implement a regional sales plan. Be prepared to outline your approach to identifying new opportunities and how you would manage your own diary effectively while representing the company professionally.
