At a Glance
- Tasks: Build relationships with dairy farmers and help them maximise their business potential.
- Company: Join a leading company in the dairy industry with a strong community focus.
- Benefits: Competitive salary, car allowance, and opportunities for professional growth.
- Other info: Enjoy a dynamic role with plenty of fieldwork and community engagement.
- Why this job: Make a real impact in the dairy sector while working closely with farmers.
- Qualifications: Sales experience and a passion for agriculture are essential.
The predicted salary is between 36937 - 36937 € per year.
Location: Staffordshire, UK
Contract & Hours: Permanent, 37‑hour week
Package includes: Salary £36,937.59 per year, plus Car / Car allowance
Be at the heart of the dairy industry. Build trusted relationships.
NMR is looking for an Area Business Manager to build and maintain customer relationships and commercial performance across a defined territory along the Staffordshire M6 corridor. This is a practical, field‑based role where you’ll spend most of your time on farms—working alongside dairy farmers, understanding their businesses, and helping them get real value from data, insights and services.
You will be responsible for retaining and growing existing customers, onboarding new farms, and developing a strong local presence within the dairy community. Using a consultative, solutions‑led approach, you’ll act as a trusted advisor—supporting farms with everything from core milk recording through to health testing and advanced genomics.
What you’ll be doing:
- Manage a portfolio of existing farm customers, carrying out regular on‑farm visits focused on retention, service reviews and long‑term value.
- Build new business by prospecting non‑customers, planning efficient field activity and maintaining a robust pipeline.
- Promote the full NMR service portfolio, including milk recording, disease testing and genomic services.
- Help customers understand and use their data as a practical tool to improve herd performance and decision‑making.
- Act as the main point of contact for customer queries, resolving issues and working closely with service teams to maintain high service standards.
- Support the onboarding of new farms, ensuring a smooth and positive transition into NMR services.
- Be an active, visible presence in the local farming community by attending events, organising farm walks, supporting herd competitions and building networks.
- Represent NMR and the wider AB Agri business at industry shows, meetings and discussion groups.
- Work collaboratively with colleagues and partner businesses, including Feedlync, KW Feeds and Kite Consulting, to deliver joined‑up customer solutions.
- Keep CRM records accurate and up to date, logging customer interactions, opportunities and follow‑up actions.
What we’re looking for:
Demonstrated sales or commercial experience.
Area Business Manager - Staffordshire in London employer: AB Agri Ltd
NMR is an exceptional employer that places a strong emphasis on building trusted relationships within the dairy industry. With a supportive work culture and a commitment to employee growth, you will have the opportunity to develop your skills while making a meaningful impact in the local farming community of Staffordshire. Enjoy a competitive salary, a company car or allowance, and the chance to work closely with farmers, helping them leverage data for improved herd performance.
StudySmarter Expert Advice🤫
We think this is how you could land Area Business Manager - Staffordshire in London
✨Tip Number 1
Get to know the local dairy community! Attend events, farm walks, and competitions to build relationships. The more familiar you are with the farmers, the easier it’ll be to understand their needs and offer tailored solutions.
✨Tip Number 2
Don’t just sit back and wait for opportunities to come to you. Be proactive in prospecting new farms and maintaining a solid pipeline. Regularly check in with existing customers to ensure they’re getting the most out of our services.
✨Tip Number 3
Use your data skills to help farmers see the value in what we offer. Show them how our services can improve their herd performance and decision-making. Being a trusted advisor will set you apart from the competition.
✨Tip Number 4
Keep your CRM records up to date! Logging customer interactions and follow-ups is crucial for maintaining strong relationships. It’ll help us stay organised and ensure no opportunity slips through the cracks.
We think you need these skills to ace Area Business Manager - Staffordshire in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Area Business Manager role. Highlight your experience in building customer relationships and any relevant sales achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the dairy industry and how your skills align with our needs. We love seeing genuine enthusiasm for the role.
Showcase Your Field Experience:Since this is a field-based role, be sure to mention any previous experience working directly with customers in similar environments. We want to know how you've successfully managed relationships and driven results in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at AB Agri Ltd
✨Know Your Dairy Stuff
Make sure you brush up on your knowledge of the dairy industry. Understand the key challenges farmers face and how NMR's services can help them. This will show that you're not just interested in the role, but that you genuinely care about the industry and the customers you'll be working with.
✨Showcase Your Relationship-Building Skills
Since this role is all about building trusted relationships, prepare examples from your past experiences where you've successfully developed strong connections with clients or customers. Be ready to discuss how you approach relationship management and what strategies you use to maintain those connections.
✨Demonstrate a Consultative Approach
Prepare to explain how you would use a consultative, solutions-led approach in your interactions with farmers. Think of specific scenarios where you've identified a problem and provided a tailored solution. This will highlight your ability to act as a trusted advisor, which is crucial for this position.
✨Be Ready to Discuss Data Utilisation
Since part of the role involves helping farmers understand and use their data effectively, be prepared to talk about your experience with data analysis and how it can drive decision-making. Bring examples of how you've used data to improve performance in previous roles, as this will resonate well with the interviewers.
