At a Glance
- Tasks: Lead marketing strategies and brand development for a dynamic dairy business.
- Company: Join Asterra, part of AB Agri, focused on responsible nutrition.
- Benefits: Enjoy a competitive salary, bonuses, private medical cover, and flexible benefits.
- Other info: Be part of an inclusive culture that values growth and diverse perspectives.
- Why this job: Shape the future of marketing in a diverse and innovative sector.
- Qualifications: Proven experience in operational marketing and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
Asterra brings together leading brands, technology, data and expertise to help dairy producers, processors and industry partners make better decisions and achieve stronger commercial outcomes. By combining customer insight, market intelligence and innovative solutions, Asterra supports customers to improve performance, efficiency and sustainability across the dairy value chain. Part of AB Agri, we're working towards a world where responsible nutrition is available to all. Together, our people help customers produce food more responsibly, efficiently and sustainably.
This is a unique opportunity to shape the future of marketing, communications and brand across one of the most diverse and innovative businesses in the dairy sector. Reporting to the Managing Director, you'll lead a multi-disciplinary team and play a key role in driving business growth through customer insight, market intelligence and impactful marketing activity. Working across a portfolio of established brands, you'll develop and deliver a marketing strategy that strengthens market position, enhances customer engagement and supports commercial performance. You'll bring together data, customer understanding and creative thinking to ensure Asterra continues to deliver meaningful value to customers while identifying opportunities for future growth.
What you'll be doing:
- Lead the development and delivery of Asterra's operational marketing, communications and brand strategy, ensuring alignment with business objectives and growth ambitions.
- Analyse customer insight, market trends and competitor activity to identify opportunities for growth, innovation and market expansion.
- Develop and execute integrated marketing plans that deliver measurable business outcomes, customer engagement and return on investment.
- Strengthen and grow Asterra's portfolio of brands through effective positioning, storytelling, stakeholder engagement and reputation management.
- Champion the use of CRM, customer data and marketing analytics to improve customer experience, campaign effectiveness and commercial decision-making.
- Lead, develop and inspire high-performing marketing, category and data teams, helping them deliver great work and achieve their potential.
What you'll bring:
- Significant experience leading operational marketing, communications or brand functions within a commercial environment.
- Strong commercial acumen with a proven ability to translate customer and market insight into business growth opportunities.
- Demonstrated success developing and delivering marketing strategies across multiple products, brands or business areas.
- Strong analytical skills with experience using data and marketing insight to influence decision-making and business performance.
- Experience leading and developing high-performing teams while building effective relationships with senior stakeholders.
Why people enjoy working here:
People join AB Agri because their work has real impact. Alongside opportunities to learn, develop and grow, you'll be part of an inclusive and supportive culture that values different perspectives, offers flexibility where possible and rewards your contribution with a competitive package designed to support your wellbeing and future.
Where growth meets purpose:
At AB Agri, we're working towards a world where responsible nutrition is available to all. As part of Associated British Foods plc, you'll have the opportunity to build a career with purpose, grow your expertise and make a meaningful contribution alongside talented colleagues across the world. We're proud to be recognised as one of The Times Top 50 Employers for Gender Equality 2025. We believe diverse perspectives make us stronger and are committed to creating an environment where everyone feels valued, respected and able to thrive.
As a Disability Confident and Armed Forces Covenant employer, we're committed to making our recruitment process accessible and inclusive. If you need any adjustments during the application process, please let our Talent Acquisition team know.
Apply now: We review applications on an ongoing basis and may close vacancies early if we receive a high volume of suitable applications, so we encourage you to apply as soon as possible.
Agencies and media sales: AB Agri politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs or associated agency fees.
Head of Operational Marketing, Communications & Brand employer: AB Agri Ltd
As a Product Coordinator at our company, you'll thrive in a dynamic and supportive work environment that values your contributions and encourages professional growth. With a competitive salary starting from £24,500, matched pension contributions, and flexible benefits tailored to enhance your wellbeing and development, we prioritise our employees' needs. Our hybrid working model allows for a balanced lifestyle, while the collaborative culture fosters teamwork and innovation, making this an excellent opportunity for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Operational Marketing, Communications & Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AB Agri Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AB Agri Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AB Agri Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AB Agri Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Operational Marketing, Communications & Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AB Agri Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AB Agri Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about AB Agri Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AB Agri Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AB Agri Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AB Agri Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
