The Role & Key Responsibilities
Job Title: E-Commerce DTC Manager – Fixed Term Contract
Location: Homebased - UK (Occasional travel to Monmouth, Peterborough and other business locations)
Contract type: 12 month contract
Package includes: Salary from £46,000, plus pension contributions matched up to 10% and access to flexible benefits that support your development, wellbeing and everyday life.
Do you enjoy making e-commerce websites perform better? Can you turn customer behaviour and data into changes that improve conversion and sales?
We’re looking for a E-Commerce DTC Manager to help shape the next stage of digital growth across NAF equine (UK & International), Natural VetCare and Nutrilabs.
You’ll have real ownership of our consumer-facing websites. On our transactional sites, you’ll focus on growing sales and improving conversion. On our other sites, you’ll help us build engagement, education and stronger customer relationships as we develop their future commerce potential.
You’ll work across CRO, website trading, UX, SEO, merchandising and digital development. You’ll also work closely with Marketing and Commercial teams to make sure campaigns, promotions and launches work effectively when customers arrive on our sites.
What you'll be doing:
- Own website performance across several brands, websites and markets.
- Improve conversion and sales through an ongoing programme of CRO, UX improvements and testing.
- Trade our websites, bringing campaigns, promotions, launches and seasonal activity to life online.
- Improve the customer journey, from landing pages and navigation through to product pages, basket and checkout.
- Grow organic performance through SEO, working with Marketing, content teams and external partners.
- Lead website projects and development, setting priorities and working with agencies, developers and internal teams.
- Use data to drive action, identifying opportunities and clearly showing what is working, what is not and what should happen next.
What you'll bring:
- Experience managing and improving D2C or e-commerce websites.
- Strong hands-on experience with Shopify.
- Experience of CRO, UX and improving customer journeys.
- Experience trading e-commerce websites, including promotions, merchandising and product launches.
- Confidence managing digital projects, agencies and developers.
- Strong analytical skills and the ability to turn data into practical commercial decisions.
- A good working knowledge of SEO.
- Experience across multiple brands or markets, international e-commerce, CRM, subscriptions, loyalty or platforms such as Klaviyo and Gorgias would be useful. You don’t need to have worked with every tool in our current stack.
This is a fixed-term maternity-cover role at an important point in the development of our digital capability. Further opportunities may arise within the business, although these cannot be guaranteed.
Where growth meets purpose
What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all.With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.
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About The Company
Rewarding your Passion
When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, company car/allowance, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you - from day one.
About us
Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and passionate about our animals.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them
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E-Commerce DTC Manager employer: AB Agri Ltd
AB Agri Ltd is an excellent employer that fosters a collaborative and innovative work culture, making it an ideal place for a Controls & Compliance Analyst. Located in the vibrant areas of Kings Lynn and Peterborough, employees benefit from a supportive environment that prioritises professional growth and development, alongside competitive remuneration and flexible working arrangements. Join us to make a meaningful impact while enjoying a fulfilling career in finance.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce DTC Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like AB Agri Ltd are looking for when hiring for a E-Commerce DTC Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to AB Agri Ltd for the E-Commerce DTC Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at AB Agri Ltd as a E-Commerce DTC Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out AB Agri Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-Commerce DTC Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at AB Agri Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with AB Agri Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at AB Agri Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at AB Agri Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that AB Agri Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at AB Agri Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
