Find a job 
Featured Companies 
Featured Universities 
For Companies The Role & Key Responsibilities
Job Title: Category Development Manager – Services & Technology
Location: United Kingdom (Home based – with occasional travel to sites such as Peterborough and Harrogate).
Package includes: Salary from £51,500, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.
Are you experienced in deliveringservices and technology solutions to UK ruminant farms? Do you have a passion for innovation, insight, and driving value through digital tools, data platforms, and on-farm services?
We’re looking for aCategory Development Manager –Services & Technologiesto join our Operational Marketing team at AB Dairy. In this role, you’ll lead the strategic development and performance of our Services & Technologies portfolio, from on-farm advisory services to digital innovations. You’ll work cross-functionally to shape the future of how we support ruminant farmers through smarter, more connected solutions.
What you’ll be doing:
- Develop and deliver strategic plans for the Services & Technologies category to support growth and profitability.
- Use your understanding of the ruminant sector to shape and evolve service and technology offerings in line with customer needs.
- Analyse market trends, customer behaviour, and competitor activity to uncover opportunities and market gaps.
- Optimise pricing strategies to ensure competitiveness and long-term value.
- Lead the implementation of targeted campaignsto drive awareness, engagement, and uptake across the category.
- Collaborate cross-functionally with Technical, Commercial, Sales, Operations, and Marketing teams.
- Monitor performance through sales data, customer feedback, and key category metrics—adjusting strategies as needed.
- Ensure service and technology solutions are aligned to customer experience goals and overall business strategy.
What you’ll bring:
- Strong understanding of theUK dairy/agriculture industry, particularly in relation toon-farm services and ag-tech solutions.
- Commercially minded with proven experience in astrategic, analytical, or product-focused role.
- Ability to work with technical teams to translate business requirements into practical solutions.
- Excellent analytical skills with the ability to turn data into actionable insight.
- Strong communicator and collaborator, experienced in working cross-functionally across teams.
- Proficient in Excel, CRM systems, and other reporting or analysis tools.
Location
This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.
#LI-Remote
About The Company
Rewarding your passion
When you join us, you\’ll do meaningful work and be rewarded fairly for it.From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together we’re building a fair, innovative and inclusive culture.
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
#J-18808-Ljbffr
Contact Detail:
AB Agri Ltd Recruiting Team
