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For Companies At a Glance
- Tasks: Lead strategic direction for performance products and drive innovation in the dairy sector.
- Company: Join AB Agri, a leader in responsible animal feed and nutrition solutions.
- Benefits: Enjoy remote work, competitive salary, bonuses, private healthcare, and a matched pension.
- Why this job: Make a real impact in ruminant performance while collaborating with diverse teams.
- Qualifications: Technical expertise in ruminant nutrition and experience in category development required.
- Other info: Home-based role with occasional travel; inclusive culture and support for all applicants.
The predicted salary is between 43000 - 60000 £ per year.
The Role & Key Responsibilities
Job Title: Category Development Manager – Performance Products
Location: United Kingdom (Home based – with occasional travel to sites such as Peterborough and Harrogate).
Package includes: Salary from £51,500, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.
What you’ll be doing:
- Own and leadthe strategic direction of our performance products category, ensuring alignment with commercial goals.
- Use yourtechnical understanding of ruminant nutrition and performanceto identify opportunities for innovation and differentiation.
- Analysemarket trends, customer needs, and competitor activityto inform product development and positioning.
- Develop and implementpricing, promotion, and go-to-market strategiesthat drive value and margin growth.
- Design and deliver targeted marketing campaignsthat support category objectives and enhance product visibility.
- Collaborate cross-functionally withtechnical, Commercial, Sales, marketing, and operationsto deliver cohesive category plans.
- Manage the product lifecycle, identifying gaps, rationalisation opportunities, and areas for innovation.
- Monitor category performance usingdata, customer feedback, and commercial KPIs.
- Be thevoice of the customer and the market, influencing product roadmaps and strategic decisions.
What you’ll bring:
- Technical expertise in ruminant nutrition or performance products, ideally within the UK dairy market.
- Proven experience incategory development, product management, or technical marketing.
- Strongcommercial acumenwith the ability to balance technical depth and strategic thinking.
- Analytical mindset with proficiency in tools likeExcel, CRM systems, and data platforms.
- Excellent communication skills and the ability to work effectively acrosstechnical and commercial teams.
- A proactive, insight-led approach todriving category value and customer impact.
Location
This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.
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About The Company
Rewarding your passion
When you join us, you\’ll do meaningful work and be rewarded fairly for it.From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together we’re building a fair, innovative and inclusive culture.
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
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Category Development Manager - Performance Products employer: AB Agri Ltd
Contact Detail:
AB Agri Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Development Manager - Performance Products
✨Tip Number 1
Familiarise yourself with the latest trends in ruminant nutrition and performance products. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the field.
✨Tip Number 2
Network with professionals in the UK dairy sector. Attend industry events or join relevant online forums to connect with others who can provide insights and potentially refer you to opportunities at AB Agri.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven category development or product management in your previous roles. Highlight your analytical skills and how you've used data to inform strategic decisions.
✨Tip Number 4
Research AB Agri's current performance products and their market positioning. Understanding their portfolio will allow you to speak knowledgeably about how you can contribute to their growth and innovation strategies.
We think you need these skills to ace Category Development Manager - Performance Products
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your technical expertise in ruminant nutrition and performance products. Emphasise any relevant experience in category development or product management, particularly within the UK dairy sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your ability to analyse market trends and develop strategic growth initiatives.
Highlight Relevant Achievements: In both your CV and cover letter, include specific examples of past achievements that demonstrate your commercial acumen and analytical mindset. Use metrics where possible to quantify your impact on previous projects or roles.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this high-impact role.
How to prepare for a job interview at AB Agri Ltd
✨Showcase Your Technical Expertise
Make sure to highlight your knowledge of ruminant nutrition and performance products during the interview. Be prepared to discuss specific examples of how your technical skills have contributed to product development or category management in the past.
✨Demonstrate Commercial Acumen
The role requires a balance between technical depth and strategic thinking. Prepare to discuss how you've successfully identified market trends and customer needs, and how these insights have driven value and margin growth in previous roles.
✨Prepare for Cross-Functional Collaboration
Since the position involves working with various teams, think of examples where you've effectively collaborated with technical, commercial, and marketing teams. Highlight your communication skills and how they helped achieve cohesive category plans.
✨Be Insight-Led
The company values a proactive approach to driving category value. Come prepared with insights about current market trends in the UK dairy sector and be ready to discuss how you would apply these insights to enhance product visibility and performance.
