Director of Public Engagement in London
Director of Public Engagement

Director of Public Engagement in London

London Full-Time 90000 - 90000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead public engagement strategies to inspire support for children's safety and welfare.
  • Company: Join NSPCC, a leading charity dedicated to protecting children in the UK.
  • Benefits: Competitive salary, hybrid working, and the chance to make a real difference.
  • Why this job: Shape the future of child protection and drive impactful fundraising initiatives.
  • Qualifications: Proven experience in fundraising, marketing, and leading diverse teams.
  • Other info: Be part of a mission-driven team focused on ending child abuse.

The predicted salary is between 90000 - 90000 ÂŁ per year.

Location: London (Hybrid)

Salary: ÂŁ90,000 per annum

Contract: Permanent

Every child deserves to be safe, loved, and free from abuse. At the NSPCC, that belief drives everything they do. The NSPCC is one of the UK’s oldest and largest children’s charities, and today their mission has never been more urgent. From tackling the challenges of online safety to delivering vital frontline services, the organisation is responding every day to the changing world children are growing up in.

This is a pivotal moment for the NSPCC as they establish an Engagement & Fundraising Directorate to modernise how they connect with supporters and unlock new opportunities for growth. Key to that team is a visionary, and collaborative leader to join the charity as their Director of Public Engagement, leading work to engage and motivate public audiences to support their work.

What You’ll Do

As the new Director, you will lead the development and delivery of public engagement and income‑generation strategies and drive an insight‑led understanding of NSPCC’s public audiences, shaping segmentation, motivations and long‑term value plans. You will also oversee an integrated, multi‑channel marketing that grows and retains supporters and boosts sustainable net income. As well as creating engaging propositions and products, you will be responsible for leading an integrated supporter‑development approach across all audiences and fostering a high‑performing, collaborative culture.

This is a rare opportunity to shape the future of the charity’s public engagement, leading bold, audience‑driven strategies that unlock significant and sustainable funding to help protect children for generations to come.

Who You Are

You will bring a proven record of driving income growth at scale, with deep expertise in consumer marketing, fundraising and supporter engagement, including digital. You’ll be an experienced fundraising and marketing leader of large, diverse teams, skilled at guiding transformation with clarity and resilience, and inspiring public audiences. Strategic and able to make high‑impact decisions quickly under pressure, you are an outstanding communicator who can inspire trust and build strong relationships at every level.

Above all, you’ll be driven by the belief that together, we can end child abuse.

Ready to Learn More? Click below to view our full Candidate Pack for everything you need to know including how to apply.

Director of Public Engagement in London employer: AAW Group | B Corp

The NSPCC is an exceptional employer, dedicated to creating a safe and nurturing environment for children. With a strong focus on employee growth and collaboration, the organisation offers a hybrid working model in London, competitive salary, and the chance to lead impactful public engagement strategies that drive meaningful change. Join a passionate team where your contributions directly support the mission of protecting children and fostering a culture of innovation and inclusivity.
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Contact Detail:

AAW Group | B Corp Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Public Engagement in London

✨Tip Number 1

Network like a pro! Reach out to people in your industry, attend events, and connect with others on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

✨Tip Number 2

Prepare for interviews by researching the organisation and its mission. For a role like Director of Public Engagement at NSPCC, understanding their values and current challenges will help you stand out. We want you to show how your vision aligns with theirs!

✨Tip Number 3

Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. We believe that being well-prepared can make all the difference when it comes to landing the job.

✨Tip Number 4

Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression. We recommend expressing your enthusiasm for the role and reiterating how you can contribute to their mission.

We think you need these skills to ace Director of Public Engagement in London

Public Engagement Strategies
Income Generation Strategies
Consumer Marketing
Fundraising Expertise
Digital Marketing
Team Leadership
Transformation Management
Strategic Decision-Making
Communication Skills
Relationship Building
Audience Segmentation
Motivational Skills
Collaborative Culture Development
Insight-Led Understanding

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Public Engagement role. Highlight your experience in consumer marketing and fundraising, and show how your skills align with NSPCC's mission. We want to see how you can make a difference!

Showcase Your Leadership Skills: As a leader, it’s crucial to demonstrate your ability to inspire and manage diverse teams. Share examples of how you've driven transformation and built collaborative cultures in your previous roles. We love seeing candidates who can lead with clarity and resilience!

Be Insight-Driven: Since this role involves understanding public audiences, include any experience you have with data analysis or audience segmentation. Show us how you've used insights to shape strategies and drive income growth. We’re all about making informed decisions!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure we receive your details directly. Plus, it gives you a chance to explore more about NSPCC and our values. We can’t wait to hear from you!

How to prepare for a job interview at AAW Group | B Corp

✨Know the NSPCC Inside Out

Before your interview, make sure you research the NSPCC thoroughly. Understand their mission, recent initiatives, and challenges they face in public engagement. This will not only show your genuine interest but also help you tailor your responses to align with their goals.

✨Showcase Your Leadership Skills

As a Director of Public Engagement, you'll need to demonstrate your ability to lead diverse teams effectively. Prepare examples from your past experiences where you've successfully guided teams through transformation or achieved significant income growth. Be ready to discuss your leadership style and how it fosters collaboration.

✨Be Insight-Driven

Highlight your expertise in using data and insights to shape marketing strategies. Discuss specific instances where you've used audience segmentation and motivations to drive engagement and fundraising efforts. This will showcase your strategic thinking and ability to make informed decisions.

✨Communicate with Passion

Your passion for child protection and the NSPCC's mission should shine through in your interview. Practice articulating why this role matters to you and how you can contribute to their vision. Strong communication skills are key, so be prepared to engage in meaningful conversations about your ideas for public engagement.

Director of Public Engagement in London
AAW Group | B Corp
Location: London

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