At a Glance
- Tasks: Lead fundraising, marketing, and communications to drive income growth for a life-saving charity.
- Company: Join Yorkshire Air Ambulance, a vital service delivering critical care across the region.
- Benefits: Competitive salary, flexible working options, and the chance to make a real difference.
- Other info: Dynamic leadership role with opportunities for professional development and strategic influence.
- Why this job: Be part of a mission-driven team that impacts lives and strengthens community support.
- Qualifications: Senior experience in fundraising or marketing with a proven track record of income growth.
The predicted salary is between 90000 - 100000 £ per year.
Salary: £90,000-100,000 per annum
Contract: Permanent, full-time role. 37.5 hours a week
Location: The role is based from one of Yorkshire Air Ambulance's three sites; our HQ in Elland, Halifax or one of our two airbases at Nostell, Wakefield or Skipton Bridge, with travel across the Yorkshire region. The successful candidate will be expected to work from one of our sites for the majority of the working week, with the opportunity to work flexibly from home for up to two days per week.
For more than 25 years, Yorkshire Air Ambulance has delivered life-saving pre-hospital critical care across the region. Operating three helicopters and a fleet of Critical Care Team vehicles, its crews provide rapid response medical treatment to people facing some of the most serious emergencies and traumatic injuries. Funded entirely by public donations, the charity responds to more than 1,700 incidents each year across both urban and rural communities.
With a new Chief Executive Officer and a refreshed strategic direction, Yorkshire Air Ambulance is entering an important period of development and growth. The organisation is strengthening how it connects fundraising, marketing, communications and supporter engagement to ensure long-term sustainability and to build a stronger, more visible presence across Yorkshire.
This appointment will play a central role in that ambition. The Executive Director of Income & Engagement will join the Executive Team and take responsibility for leading an integrated function that brings together income generation, brand, marketing and communications. The role will ensure that every campaign, message and supporter interaction contributes to both financial sustainability and public understanding of the charity’s impact.
Working closely with the CEO, Trustees and wider Executive Team, the postholder will shape how Yorkshire Air Ambulance is positioned publicly, how it engages supporters and how it grows income across multiple streams. This is a pivotal leadership role at the heart of the organisation’s future direction.
The ideal candidate will bring senior experience across fundraising, marketing or communications, with a strong track record of delivering income growth and leading multi-disciplinary teams. They will be confident operating at Executive and Board level, skilled in building relationships with senior stakeholders and experienced in using insight and data to guide strategic decisions. Above all, they will combine commercial strength with a clear sense of purpose and a commitment to the charity’s life-saving mission.
Closing Date: 9am, Tuesday 1st September
Executive Director of Income & Engagement employer: AAW Group | B Corp
When You Wish Upon a Star is an exceptional employer, offering a unique opportunity to make a profound impact on the lives of children facing life-threatening illnesses. With a supportive work culture that values creativity and collaboration, employees are encouraged to grow professionally while contributing to meaningful projects. The flexibility of home-based or hybrid working arrangements, combined with the chance to shape a new corporate partnerships function, makes this role particularly rewarding for those looking to drive change in a beloved charity.
