Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead impactful marketing campaigns to support Hearing Dogs' mission and grow their supporter base.
- Company: Join a passionate charity transforming lives for people with hearing loss.
- Benefits: Competitive salary, hybrid working, and a chance to work with adorable hearing dogs.
- Why this job: Make a real difference while shaping the future of a life-changing charity.
- Qualifications: Proven experience in digital marketing and strong leadership skills required.
- Other info: Exciting growth phase with opportunities for personal and professional development.
The predicted salary is between 65000 - 70000 £ per year.
Join to apply for the Associate Director of Performance Marketing role at AAW Group | B Corp.
Location: Hybrid working with some travel to Hearing Dogs offices in either Buckinghamshire or East Yorkshire.
Salary: £65-70,000 per annum.
Contract: Permanent, full-time hours.
Hearing Dogs for Deaf People, whose mission is to build confidence, companionship and connection for people with hearing loss, is seeking a talented Associate Director of Performance Marketing to drive marketing activities that will help them expand their reach, mobilise support and build understanding and awareness.
Hearing Dogs for Deaf People has been creating life-changing partnerships between hearing dogs and deaf recipients since 1982. As well as acting as an ear to their partners and alerting them to sounds, the charity’s cleverly trained dogs help deaf people to live life with confidence and independence, whilst providing love, companionship and emotional support. This is coupled with the provision of emotional and practical support services for anyone with hearing loss.
Following a strategic review, the charity is now entering an exciting period of growth and expanding their Individual Giving Directorate, to enable them to transform many more lives across the UK.
Playing a pivotal role in supporting this growth, the Associate Director of Performance Marketing is a newly created and influential position with significant scope to shape how Hearing Dogs grows their supporter base, sustains their supporter and volunteer community and attracts more people to their services through impactful digital and multi-channel marketing.
The postholder will lead marketing activity that is insight-led and audience-focused to ensure that each campaign strengthens connection, builds loyalty and generates sustainable income. This includes being responsible for growing the charity’s flagship Puppy Sponsorship programme to increase value and volume, establishing a legacy marketing programme and identifying opportunities for cross-selling and deeper engagement across all products.
The ideal candidate will be a senior strategic leader responsible for driving individual giving growth and supporter retention through digital and multi-channel marketing. You will have a strong commercial, income generation and digital background, you will lead marketing that is insight-led and have a deep understanding of how AI technologies can help the charity enhance performance. Advanced skills in using data, analytics and audience insight to shape strategy, optimise campaigns and measure impact will be essential, alongside strong leadership and people management skills, with the ability to inspire and develop high-performing teams. Finally, you will have excellent communication, influencing and stakeholder management skills at a senior level.
This is an exciting opportunity to help Hearing Dogs shape their future with the flexibility of hybrid working remotely and spending time at Hearing Dogs’ stunning offices, with friendly and passionate staff and their four-legged friends.
If you want to lead the pack and help deaf people live well with hearing loss, please download our Candidate Pack for further information (PDF), which includes details on how to apply.
Associate Director of Performance Marketing in England employer: AAW Group | B Corp
Contact Detail:
AAW Group | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Performance Marketing in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in non-profits. A friendly chat can lead to insider info about the role and even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in performance marketing. This will give you a chance to demonstrate how you can drive growth for Hearing Dogs.
✨Tip Number 3
Get ready for the interview! Research Hearing Dogs’ mission and values, and think about how your experience aligns with their goals. Be prepared to discuss how you can leverage AI and data analytics to enhance their marketing efforts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team and making a difference.
We think you need these skills to ace Associate Director of Performance Marketing in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Associate Director of Performance Marketing role. Highlight your experience in digital and multi-channel marketing, as well as any leadership roles you've held. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about our cause and how you can contribute to expanding our reach. Be genuine and let your personality come through – we love that!
Showcase Your Data Skills: Since this role involves using data and analytics, make sure to showcase your experience in these areas. Share specific examples of how you've used insights to drive successful marketing campaigns. We’re all about insight-led strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need in our Candidate Pack!
How to prepare for a job interview at AAW Group | B Corp
✨Know the Mission
Before your interview, take some time to really understand the mission of Hearing Dogs for Deaf People. Familiarise yourself with their work and how they impact the lives of those with hearing loss. This will not only show your genuine interest but also help you align your answers with their values.
✨Showcase Your Data Skills
As an Associate Director of Performance Marketing, you'll need to demonstrate your ability to use data and analytics effectively. Prepare specific examples of how you've used data to drive marketing strategies in the past. Be ready to discuss tools and techniques you've employed to optimise campaigns and measure their success.
✨Highlight Leadership Experience
This role requires strong leadership skills, so be prepared to share your experiences in managing teams. Think about times when you've inspired or developed high-performing teams, and be ready to discuss your approach to stakeholder management at a senior level.
✨Prepare Insight-Led Campaign Ideas
Since the position focuses on insight-led marketing, come prepared with ideas for campaigns that could resonate with potential supporters. Think about how you would leverage AI technologies and multi-channel marketing to enhance performance and engagement. This will demonstrate your strategic thinking and creativity.
