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- Tasks: Lead public engagement strategies to inspire support for children's safety and welfare.
- Company: Join the NSPCC, a leading charity dedicated to protecting children in the UK.
- Benefits: Competitive salary, hybrid working, and the chance to make a real difference.
- Why this job: Shape the future of child protection and drive impactful fundraising initiatives.
- Qualifications: Proven experience in fundraising, marketing, and leading diverse teams.
- Other info: Be part of a mission-driven team focused on ending child abuse.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Location: London (Hybrid)
Salary: ÂŁ90,000 per annum
Contract: Permanent
Every child deserves to be safe, loved, and free from abuse. At the NSPCC, that belief drives everything they do. The NSPCC is one of the UK’s oldest and largest children’s charities, and today their mission has never been more urgent. From tackling the challenges of online safety to delivering vital frontline services, the organisation is responding every day to the changing world children are growing up in.
This is a pivotal moment for the NSPCC as they establish an Engagement & Fundraising Directorate to modernise how they connect with supporters and unlock new opportunities for growth. Key to that team is a visionary, and collaborative leader to join the charity as their Director of Public Engagement, leading work to engage and motivate public audiences to support their work.
What You’ll Do
As the new Director, you will lead the development and delivery of public engagement and income‑generation strategies and drive an insight‑led understanding of NSPCC’s public audiences, shaping segmentation, motivations and long‑term value plans. You will also oversee an integrated, multi‑channel marketing that grows and retains supporters and boosts sustainable net income. As well as creating engaging propositions and products, you will be responsible for leading an integrated supporter‑development approach across all audiences and fostering a high‑performing, collaborative culture. This is a rare opportunity to shape the future of the charity’s public engagement, leading bold, audience‑driven strategies that unlock significant and sustainable funding to help protect children for generations to come.
Who You Are
You will bring a proven record of driving income growth at scale, with deep expertise in consumer marketing, fundraising and supporter engagement, including digital. You’ll be an experienced fundraising and marketing leader of large, diverse teams, skilled at guiding transformation with clarity and resilience, and inspiring public audiences. Strategic and able to make high‑impact decisions quickly under pressure, you are an outstanding communicator who can inspire trust and build strong relationships at every level. Above all, you’ll be driven by the belief that together, we can end child abuse.
Ready to Learn More? Click below to view our full Candidate Pack for everything you need to know including how to apply.
Need an accessible version in Word? No problem, just email us at talent@aawp partnership.com and we’ll send one your way.
Director of Public Engagement employer: AAW Group | B Corp
Contact Detail:
AAW Group | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Public Engagement
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect with others on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the organisation and its mission. Understand their values and how they align with yours. We want to show that we’re not just another candidate; we’re passionate about making a difference, especially when it comes to protecting children.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for public engagement and how you can drive income growth. We need to demonstrate our strategic thinking and ability to inspire others, so let’s make sure we nail that part.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping us top of mind. Let’s express our enthusiasm for the role and reiterate how we can contribute to the NSPCC’s mission.
We think you need these skills to ace Director of Public Engagement
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Public Engagement role. Highlight your experience in consumer marketing and fundraising, and show how your skills align with NSPCC's mission. We want to see how you can make a real impact!
Showcase Your Leadership Skills: As a leader, it’s crucial to demonstrate your ability to guide diverse teams and drive transformation. Share specific examples of how you've inspired and motivated others in previous roles. We love seeing those collaborative vibes!
Be Insight-Driven: Since this role involves understanding public audiences, include any relevant insights or data you've used to shape strategies in the past. Show us how you’ve made decisions based on audience motivations and segmentation – that’s what we’re looking for!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure it gets to the right people. Plus, you’ll find all the details you need about the role and the NSPCC there. We can’t wait to hear from you!
How to prepare for a job interview at AAW Group | B Corp
✨Know the NSPCC Inside Out
Before your interview, dive deep into the NSPCC's mission, values, and recent initiatives. Understanding their current challenges and successes will help you align your experience with their goals, showing that you're genuinely invested in their work.
✨Showcase Your Leadership Style
As a Director of Public Engagement, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led diverse teams and driven transformation in previous roles. Highlight your ability to inspire and motivate others, especially in high-pressure situations.
✨Be Ready for Strategic Discussions
Expect questions about your strategic vision for public engagement and income generation. Think about innovative ideas you could bring to the table and be prepared to discuss how you would implement them. This is your chance to showcase your insight-led approach!
✨Engage with Their Audience
Since the role focuses on engaging public audiences, come prepared with insights on audience segmentation and motivations. Discuss how you would tailor strategies to connect with different supporter groups, demonstrating your understanding of effective communication and marketing.