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- Tasks: Lead innovative fundraising strategies to inspire new supporters for The Salvation Army.
- Company: Join the UK's leading social welfare charity making a real difference.
- Benefits: Hybrid working, competitive salary, and a chance to impact lives.
- Why this job: Be part of a mission-driven team transforming communities through innovative giving.
- Qualifications: Expertise in direct marketing and strong leadership skills required.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
The Salvation Army is seeking a direct marketing expert to lead its newly formed Supporter Acquisition and Innovation Unit and provide strategic leadership, direction, and management of the annual acquisition programme.
The Assistant Head of Individual Giving is a key, senior role in the Individual Giving Section, overseeing the development and delivery of multi-channel direct marketing activities that inspire and motivate many thousands of new supporters to join the charity’s donor base each year. The post also leads the development and implementation of new acquisition products from concept to launch and meeting an annual fundraising target of approximately £1M. The role leads a unit of three people including one direct line report.
The successful candidate will have extensive expertise in all aspects of direct marketing, specifically acquisition, including detailed knowledge and experience of how best to maximise both offline and online channels, as well as successfully implementing new and innovative products or offers. Experience in successful strategic planning, management and implementation of strategy will be critical, as well as strong communication and interpersonal skills.
Candidates must be highly organised project managers with excellent leadership and people management skills and the ability to think analytically and critically. They will also possess skills in creative development and have the ability and willingness to work within, and be empathic with, the Christian ethos and values of The Salvation Army Mission.
Please download our Candidate Pack for further information, which includes details on how to apply.
Assistant Head Individual Giving- Supporter Acquisition & Innovation employer: AAW Group | B Corp
Contact Detail:
AAW Group | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Head Individual Giving- Supporter Acquisition & Innovation
✨Tip Number 1
Network like a pro! Reach out to people in the charity sector, especially those connected to The Salvation Army. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show your passion! When you get the chance to meet potential employers, let your enthusiasm for direct marketing and social welfare shine through. Share your ideas on supporter acquisition and innovation – they’ll love your initiative!
✨Tip Number 3
Prepare for interviews by researching The Salvation Army’s mission and values. Tailor your responses to show how your skills align with their goals. We want to see that you’re not just a fit for the role, but also for the organisation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and making a difference in the community.
We think you need these skills to ace Assistant Head Individual Giving- Supporter Acquisition & Innovation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Assistant Head of Individual Giving. Highlight your direct marketing experience and any innovative projects you've led. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for direct marketing and how you can contribute to our Supporter Acquisition and Innovation Unit. Be sure to mention your understanding of The Salvation Army's values.
Showcase Your Achievements: When detailing your experience, focus on specific achievements in acquisition strategies that have met or exceeded targets. Numbers speak volumes, so don’t shy away from sharing your successes with us!
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at AAW Group | B Corp
✨Know Your Direct Marketing Inside Out
Make sure you brush up on your direct marketing knowledge, especially around supporter acquisition. Be ready to discuss specific strategies you've used in the past and how they can apply to The Salvation Army's mission.
✨Showcase Your Leadership Skills
As this role involves managing a small team, be prepared to share examples of how you've successfully led projects or teams before. Highlight your people management skills and how you motivate others to achieve their goals.
✨Be Innovative and Creative
Think about new ideas or products you've developed in previous roles. The Salvation Army is looking for someone who can bring fresh concepts to the table, so don’t hesitate to share your innovative thinking during the interview.
✨Align with Their Values
Familiarise yourself with The Salvation Army's mission and values. Show that you understand and empathise with their Christian ethos, and be ready to discuss how your personal values align with theirs.
