General Manager- EMEA in London

Aarki is an AI-driven company specializing in mobile advertising solutions designed to fuel revenue growth. We leverage AI to discover audiences in a privacy-first environment through trillions of contextual bidding signals and proprietary behavioral models. Our audience engagement platform includes creative strategy and execution. We handle 5 million mobile ad requests per second from over 10 billion devices, driving performance for both publishers and brands. We are headquartered in San Francisco, CA, with a global presence across the United States, EMEA, and APAC.

The General Manager, Americas owns end-to-end regional revenue performance across Sales and Customer Success, representing ~25% of Aarki’s total business. This role is accountable for delivering regional DRR targets, scaling net new customer acquisition, expanding existing customers and share of wallet, and building durable growth across all business lines in the region. The GM leads a regional commercial organization of Sales and Customer Success teams (2 Sellers, 1 CS Manager, 3 open roles of IC Sellers and CSMs) and is responsible for hiring, developing, and operating a high-performance revenue engine. This includes establishing strong internal operating rhythms, building scalable processes within and across teams, owning senior customer relationships, and creating customer advocates that compound growth through market credibility and brand presence. This role reports into the CRO, and partners closely with Marketing, Product, and Operations to ensure tight GTM execution, effective product rollout, and a continuous feedback loop from the market. The GM plays a critical role in aligning product pace and regional execution with customer needs, ensuring Aarki remains competitive and positioned for sustained growth in the Americas.

Revenue Growth & Regional Scale

• Grow the Americas business from $20M in 2025 to $40M+ in 2026, representing more than 2X year-over-year growth.
• Deliver this growth through a balanced mix of net new customer acquisition, baseline protection of existing revenue, and expansion of current customers and share of wallet.
• Own delivery of regional DRR targets with predictable pacing and disciplined execution throughout the year.

New Business Acquisition

• Scale net new revenue through disciplined pipeline generation, forecasting accuracy, and consistent GTM execution.
• Grow the non-gaming business from ~10% to 33%+ of total regional revenue by year-end 2026 through focused vertical expansion and disciplined GTM execution.
• Build a repeatable sales engine that reduces dependency on individual hero performance.
• Increase the number of scaled, multi-product customers entering the Customer Success portfolio.

Existing Business Growth & Baseline Protection

• Lead growth through systematic share-of-wallet expansion across the existing customer base.
• Drive fast, repeatable upsell into new products based on demonstrated performance and customer outcomes.
• Protect baseline revenue by ensuring consistent delivery against customer goals and early identification of churn risk.
• Significantly increase iOS product penetration across the existing customer base.
• Expand customers beyond initial products into additional formats and solutions where performance supports growth.
• Ensure Sales and Customer Success teams are fully enabled to position and scale iOS products effectively.
• Track and improve product-level penetration as a core growth KPI.

New Product Rollout & GTM Execution

• Successfully launch and scale new growth products (including CTV, Influencer, and future formats) across the Americas.
• Identify and secure early testing and lighthouse customers for new products.
• Ensure strong GTM readiness across Sales, Customer Success, Marketing, and Operations for each launch.
• Establish clear feedback loops from customers to Product to accelerate iteration and adoption.
• Build and operationalize a customer advocacy flywheel — Onboard → Grow → Amplify → Repeat — to compound growth through expansion, proof of value, references, and peer-driven demand.
• Build a scalable customer advocacy engine to support pipeline generation and long-term brand credibility.
• Deliver a steady cadence of case studies, executive references, and customer participation in events and advisory forums.
• Use customer success stories to unlock new logos, accelerate deal cycles, and support expansion conversations.

Marketing Partnership & Demand Generation

• Partner closely with the CMO to design and execute a regional marketing plan that drives 5× ROI on monthly marketing investment within a six-month window.
• Align marketing investments to priority segments, verticals, and products to directly support pipeline generation and revenue growth.
• Ensure tight feedback loops between Sales, Customer Success, and Marketing to continuously improve ROI and execution quality.
• Grow the regional commercial organization from approximately 3 people to 7+ people by the end of 2026.
• Hire and develop high-quality Sales, Customer Success, and hybrid roles to support scale.
• Build leadership depth across managers and future leaders in the region.
• Maintain a high hiring bar focused on commercial judgment, technical credibility, ownership, and execution rigor.
• Establish and maintain a strong operating cadence across forecasting, pipeline inspection, account planning, and execution.
• Build scalable processes within Sales and Customer Success that support 2×–3× growth without breaking.
• Strengthen cross-functional execution with Product, ML, Analytics, RevOps, and Marketing.
• Reduce execution risk by institutionalizing accountability, clarity, and inspection.

What are we looking for?

• 10+ years of senior leadership experience across Sales, Customer Success, or General Management in high-growth environments.
• Proven ownership of large, multi-country revenue targets with direct accountability for growth, retention, and expansion.
• Demonstrated experience building and scaling businesses in the Americas, with deep understanding of regional market dynamics.
• Existing network of senior customers, partners, and industry leaders across AMER, with the ability to leverage relationships to accelerate growth.
• Prior experience operating within or against a performance marketing DSP, mobile advertising platform, or closely adjacent ecosystem.
• Strong track record managing both net new acquisition and existing business expansion motions simultaneously.
• Demonstrated ability to hire, develop, and scale high-performing Sales and Customer Success teams, including managers and future leaders.
• Deep comfort with revenue operations, including forecasting accuracy, pipeline inspection, pacing, and KPI-driven execution.
• Executive-level customer relationship experience, including owning senior stakeholder relationships and navigating complex commercial discussions.
• Strong cross-functional operator with experience partnering closely with Product, Marketing, RevOps, Analytics, and Operations.
• High ownership mindset, strong bias for action, and execution rigor in fast-paced, ambiguous environments.