At a Glance
- Tasks: Lead search and content strategies to drive organic growth and engagement.
- Company: Join Aareon, a pioneer in SaaS solutions for the real estate industry.
- Benefits: Competitive salary, hybrid work, and opportunities for professional development.
- Other info: Be part of a diverse team committed to positive change and sustainable living.
- Why this job: Shape the future of digital marketing in a dynamic and innovative environment.
- Qualifications: Proven SEO and content leadership experience with a focus on strategy.
The predicted salary is between 50000 - 60000 £ per year.
Aareon is Europe’s established provider of SaaS solutions for the real estate industry and a pioneer of the sector’s digital future. With its software solutions, Aareon connects people, processes, and properties—bringing the industry closer together. As a reliable and innovative partner, Aareon is committed to progress, positive change, and sustainable living and working spaces for everyone.
We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity. Become part of our international team!
Salary: £50,000 to £60,000 per year (depending on experience)
Location: Manchester Hybrid
Hours: 37.5 hours
Contract: Full-time Permanent
Reports to: Head of Growth
About Aareon: Aareon is one of the leading providers of property management software and digital solutions for housing providers, property managers and landlords across the UK and Europe. As we enter the next phase of growth, Aareon UK is undergoing a significant transformation. We are evolving from a collection of successful acquired brands into a unified organisation operating under a single Aareon identity.
The Opportunity: We're looking for an experienced Search & Content Lead to become a foundational member of our newly formed MarTech & Operations team. This is a strategic role responsible for building Aareon's organic growth engine across search, content and AI-powered discovery channels. You will develop scalable content programmes that increase visibility, drive engagement and generate demand whilst ensuring Aareon's expertise is discoverable wherever customers research solutions.
Key Responsibilities:
- Build the statutory question library across Renters' Rights, Awaab's Law and the private rented sector database, published on one domain at a standard professionals will trust.
- Own organic search, including answer engine and generative engine optimisation.
- Refresh every answer at each statutory date, beginning with 30 November 2026.
- Run the resident story content alongside the compliance material, so the engine carries both the professional and the human argument.
- Own organic traffic and rankings against target statutory terms, organic pipeline contribution, and content-assisted conversion.
- Work with the Demand Generation Lead, the PR & Editorial Lead and Product Marketing.
Skills & Experience Required:
- Senior SEO and content leadership with ownership of a domain strategy.
- Demonstrable ranking gains in a competitive or technical category.
- Experience building content at depth on a regulated or technical subject.
- Understanding of answer engine and generative engine optimisation as they stand in 2026.
- Editorial judgement, and the ability to hold a quality standard on subject matter you are not personally expert in.
Desirable:
- Experience consolidating content across multiple domains after acquisition.
- Familiarity with UK housing, lettings or property regulation.
- Technical SEO depth, including migration planning.
What We're Looking For:
- Someone who treats accuracy as the product, because our readers act on what we publish.
- Patience for the compounding work, since this engine pays back over years.
- The instinct to write for the person with the problem rather than for the algorithm.
- Comfort being the person who says a claim cannot be published without a source.
Search & Content Lead in Manchester employer: Aareon
Aareon is an exceptional employer that fosters a dynamic and inclusive work culture, where diversity and flexibility are celebrated. With a strong commitment to employee growth, Aareon offers ample opportunities for career progression within its innovative and supportive international team. Located in London, the hybrid work model allows for a balanced approach to work-life integration, making it an ideal place for ambitious individuals looking to thrive in the fast-paced SaaS industry.
StudySmarter Expert Advice🤫
We think this is how you could land Search & Content Lead in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aareon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aareon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aareon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aareon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search & Content Lead in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aareon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aareon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aareon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aareon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aareon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aareon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
