At a Glance
- Tasks: Lead search and content strategies to drive organic growth and engagement.
- Company: Join Aareon, a pioneer in SaaS solutions for the real estate industry.
- Benefits: Competitive salary, flexible working, and a supportive team environment.
- Other info: Be part of a diverse team committed to positive change and sustainable living.
- Why this job: Shape the future of digital property management with innovative AI technologies.
- Qualifications: Proven SEO and content leadership experience in a technical field.
The predicted salary is between 50000 - 60000 £ per year.
Aareon is Europe’s established provider of SaaS solutions for the real estate industry and a pioneer of the sector’s digital future. With its software solutions, Aareon connects people, processes, and properties—bringing the industry closer together. With the Aareon Property Management System, based on intelligent software solutions, the company enables the efficient management and maintenance of residential and commercial properties and creates digital experiences for all stakeholders.
As a reliable and innovative partner, Aareon is committed to progress, positive change, and sustainable living and working spaces for everyone. We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity. Become part of our international team! We are looking forward to meeting YOU!
Salary: £50,000 to £60,000 per year (depending on experience)
Location: Manchester Hybrid
Hours: 37.5 hours
Contract: Full-time Permanent
Reports to: Head of Growth
About Aareon: Aareon is one of the leading providers of property management software and digital solutions for housing providers, property managers and landlords across the UK and Europe. As we enter the next phase of growth, Aareon UK is undergoing a significant transformation. We are evolving from a collection of successful acquired brands into a unified organisation operating under a single Aareon identity. At the same time, we are modernising our technology portfolio, introducing AI-powered capabilities through Aareon Intelligence, and building a scalable growth engine capable of supporting both organic growth and future acquisitions.
To support this ambition, we are rebuilding marketing as a craft-led organisation organised around Growth, Brand, Product Marketing and MarTech & Operations. This role is a pivotal role within the Growth Team.
The Opportunity: We're looking for an experienced Search & Content Lead to become a foundational member of our newly formed MarTech & Operations team. This is a strategic role responsible for building Aareon's organic growth engine across search, content and AI-powered discovery channels. Working across the marketing organisation, you will develop scalable content programmes that increase visibility, drive engagement and generate demand whilst ensuring Aareon's expertise is discoverable wherever customers research solutions.
You will combine content strategy, search expertise, data analysis and emerging AI technologies to build sustainable growth programmes that support awareness, pipeline generation and customer retention across Aareon's portfolio. This role is ideal for someone who understands both the art and science of modern content marketing and is excited by the changing landscape of search, AI and digital customer journeys.
Key Responsibilities:
- Build the statutory question library across Renters' Rights, Awaab's Law and the private rented sector database, published on one domain at a standard professionals will trust.
- Own organic search, including answer engine and generative engine optimisation.
- Refresh every answer at each statutory date, beginning with 30 November 2026.
- Run the resident story content alongside the compliance material, so the engine carries both the professional and the human argument.
- Own organic traffic and rankings against target statutory terms, organic pipeline contribution, and content-assisted conversion.
- Work with the Demand Generation Lead, the PR & Editorial Lead and Product Marketing.
Skills & Experience Required:
- Senior SEO and content leadership with ownership of a domain strategy.
- Demonstrable ranking gains in a competitive or technical category.
- Experience building content at depth on a regulated or technical subject.
- Understanding of answer engine and generative engine optimisation as they stand in 2026.
- Editorial judgement, and the ability to hold a quality standard on subject matter you are not personally expert in.
Desirable:
- Experience consolidating content across multiple domains after acquisition.
- Familiarity with UK housing, lettings or property regulation.
- Technical SEO depth, including migration planning.
What We're Looking For:
- Someone who treats accuracy as the product, because our readers act on what we publish.
- Patience for the compounding work, since this engine pays back over years.
- The instinct to write for the person with the problem rather than for the algorithm.
- Comfort being the person who says a claim cannot be published without a source.
Search & Content Lead in Manchester employer: Aareon AG
Aareon is an exceptional employer that champions a diverse and flexible work environment, fostering collaboration and mutual support within its international team. With a strong commitment to employee growth and career progression, Aareon offers meaningful opportunities for those eager to thrive in the fast-paced SaaS industry, all while contributing to innovative solutions that address pressing societal challenges. Join us in London and be part of a company that values your ambition and drive as you help shape the future of property management.
StudySmarter Expert Advice🤫
We think this is how you could land Search & Content Lead in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aareon AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aareon AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aareon AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aareon AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search & Content Lead in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aareon AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aareon AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aareon AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aareon AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aareon AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aareon AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
