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- Tasks: Lead global marketing campaigns for top video game titles and collaborate with diverse teams.
- Company: Join PLAION, a leading name in the gaming industry, part of Europe's largest gaming group.
- Benefits: Enjoy perks like fitness partnerships, language courses, and free access to games and films.
- Why this job: Be part of an innovative team shaping immersive gaming experiences while fostering a vibrant culture.
- Qualifications: Strategic marketing experience, strong communication skills, and a passion for gaming are essential.
- Other info: Remote work opportunity with a focus on personal development and community support.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for a Brand Marketing Manager on behalf of PLAION, a global leader in the video game industry, renowned developer, publisher, and distributor of interactive entertainment. As part of the Embracer Group, Europe's largest gaming group, they are responsible for delivering innovative and immersive gaming experiences worldwide.
As Brand Marketing Manager, you will take a leading role in planning, communicating, and executing global marketing campaigns for a diverse portfolio of high-profile titles. You will work within the Global Brand and Marketing Division, transforming brand strategies into impactful marketing communications across multiple channels.
This role requires a seasoned marketer adept at handling multi-channel campaigns, from initial announcement through to product launch and beyond.
Your responsibilities…
- Lead and deliver global, multi-channel marketing activations with a team of brand and marketing professionals.
- Develop and execute marketing strategies to target key markets and audiences.
- Coordinate central media, digital, influencer, and partner teams to drive integrated campaigns.
- Foster collaborative relationships with internal teams to ensure consistent execution.
- Regularly communicate with regional teams to amplify global campaigns and support local initiatives.
- Track and analyse campaign performance with the Insight and Analytics team to optimize strategies.
- Manage the global marketing budget, ensuring efficient use of resources and maximizing ROI.
- Collaborate with external vendors and internal creative teams to deliver localized marketing materials.
- Partner with digital and commercial teams on post-launch strategies to extend product lifecycles.
The skills and experience you’ll bring to the role…
- Strategic marketing experience, creating marketing plans to take games to market.
- Previously launched one or more AAA games.
- Experience of managing a team of 5 or more brand/marketing professionals.
- Experience in a Product or Marketing Manager role at a central level, with local marketing experience being an advantage.
- Significant experience within the games industry, ideally with exposure to multiple aspects of the business.
- Strong communication skills, able to coordinate cross-functional teams effectively.
- In-depth knowledge of the Western AAA games market, with a focus on PR, social, and community channels.
- Passion for gaming, with a deep understanding of gaming communities and trends.
- Adept at project and budget management.
- A blend of creative and analytical skills.
- Educated to graduate level or equivalent professional qualification (e.g., MBA).
- Excellent organizational and time management capabilities.
- Fluent in English with outstanding written and verbal communication abilities.
- Proficient in MS Office (Excel, Word, PowerPoint).
Perks and benefits include…
- Company subsidized pension contributions.
- Language courses.
- Training and development opportunities.
- Fitness partnerships and mental first aiders.
- Bicycle leasing.
- Studio events.
- Training and development opportunities through the PLAION Academy.
- Learn skills, provide mutual support and encourage self-determined development through the company’s support of affinity groups, such as LGBTQAI+, Women at, Helping Hands, AI, Accessibility.
- Free access to all the company’s games and films.
Brand Marketing Manager (UK Remote) employer: Aardvark Swift Recruitment
Contact Detail:
Aardvark Swift Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager (UK Remote)
✨Tip Number 1
Familiarize yourself with the latest trends in the gaming industry, especially regarding AAA titles. Understanding what makes a successful game launch will help you speak confidently about your experience and ideas during the interview.
✨Tip Number 2
Network with professionals in the gaming industry, particularly those who have worked on global marketing campaigns. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare examples of past marketing campaigns you've led, focusing on how you managed cross-functional teams and optimized budgets. Being able to discuss specific metrics and outcomes will demonstrate your strategic capabilities.
✨Tip Number 4
Show your passion for gaming by discussing your favorite games and what you believe makes them successful. This personal touch can help you connect with the interviewers and show that you are genuinely invested in the industry.
We think you need these skills to ace Brand Marketing Manager (UK Remote)
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Brand Marketing Manager position at PLAION. Tailor your application to highlight your relevant experience in strategic marketing and managing multi-channel campaigns.
Showcase Your Experience: In your CV and cover letter, emphasize your previous experience launching AAA games and managing a team of brand/marketing professionals. Use specific examples to demonstrate your success in similar roles.
Highlight Your Skills: Focus on your strong communication skills and ability to coordinate cross-functional teams. Mention your proficiency in project and budget management, as well as your analytical skills that help optimize marketing strategies.
Express Your Passion: Convey your passion for gaming and your understanding of gaming communities and trends in your application. This will show PLAION that you are not only qualified but also genuinely interested in their industry.
How to prepare for a job interview at Aardvark Swift Recruitment
✨Show Your Passion for Gaming
Make sure to express your genuine passion for gaming during the interview. Discuss your favorite games, what you love about them, and how they influence your understanding of the market. This will demonstrate your deep connection to the industry.
✨Highlight Your Multi-Channel Experience
Be prepared to discuss specific examples of multi-channel marketing campaigns you've led. Explain your role in these campaigns, the strategies you implemented, and the results achieved. This will showcase your ability to manage complex projects effectively.
✨Emphasize Team Collaboration
Since this role involves working with various teams, share experiences where you successfully collaborated with cross-functional teams. Highlight how you fostered relationships and ensured consistent execution across different departments.
✨Prepare for Analytical Questions
Expect questions related to tracking and analyzing campaign performance. Be ready to discuss tools and metrics you use to measure success and how you've optimized strategies based on data insights in previous roles.
