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- Tasks: Lead influencer-led PR and media initiatives for a legendary games studio.
- Company: Join Aardvark Swift, a partner of a renowned studio known for genre-defining games.
- Benefits: Enjoy hybrid work, exclusive game previews, and valuable networking opportunities.
- Why this job: Shape brand narratives and engage with high-profile influencers in the gaming industry.
- Qualifications: Experience in communications or PR, especially within gaming, is essential.
- Other info: This role offers creative control and professional growth in digital PR leadership.
The predicted salary is between 36000 - 60000 £ per year.
Aardvark Swift is working in partnership with a legendary studio celebrated for delivering genre-defining games. We are seeking a UK Communications Manager to lead strategic, influencer-led PR and media initiatives that elevate the studio’s titles and keep them at the centre of digital and cultural conversations. Based in Richmond, this full-time role offers the chance to work closely with international teams while owning the UK communications strategy.
You’ll be responsible for media relations, influencer campaigns, and community engagement, shaping how games are perceived across both traditional and digital platforms.
Key Responsibilities- Develop and implement an influencer-first PR strategy to drive reach, engagement, and impact
- Build and nurture strong relationships with content creators, streamers, and games media
- Lead UK-based content partnerships, including exclusive previews, collaborations, and sponsorships
- Drive awareness around game launches through digital campaigns and creator activations
- Oversee media relations and secure coverage across gaming, tech, and mainstream press
- Coordinate live events, in-person activations, and online experiences to maximise community engagement
- Track campaign performance, using data and insights to refine tactics and strategy
- Manage crisis communications and protect brand reputation during high-stakes moments
- Influencer-First Strategy: Be a key player in developing innovative, creator-led campaigns
- Industry Access: Collaborate with high-profile influencers and attend exclusive industry events
- Creative Control: Shape brand narratives through authentic and culturally relevant storytelling
- Valuable Networking: Build relationships across gaming, social, and entertainment media landscapes
- Professional Growth: Enhance your expertise in influencer strategy and digital PR leadership
- Exclusive Perks: Early access to titles, internal playtests, and insider studio previews
- Proven experience in communications, PR, or influencer marketing (ideally within gaming or entertainment)
- Existing relationships with creators, influencers, and games media
- Deep understanding of digital platforms including YouTube, Twitch, and emerging social trends
- Strong storytelling, copywriting, and campaign development skills
- Awareness of audience behaviour and evolving influencer culture
- Skilled in partnership-building and confident in high-level negotiations
- A passion for games, digital content, and online community culture
- Experience managing reputation and crisis communications
- Degree in Communications, Marketing, Digital Media, or related field
- Previous experience working in games, entertainment, or influencer-focused roles
UK Communications Manager employer: Aardvark Swift Recruitment Ltd
Contact Detail:
Aardvark Swift Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Communications Manager
✨Tip Number 1
Network with industry professionals by attending gaming events, conventions, and online webinars. Engaging with influencers and PR experts can help you gain insights into the latest trends and potentially lead to job referrals.
✨Tip Number 2
Showcase your understanding of influencer culture by actively participating in relevant online communities. Join discussions on platforms like Twitter or LinkedIn, and share your thoughts on current gaming trends to demonstrate your passion and knowledge.
✨Tip Number 3
Create a portfolio that highlights your previous work in communications or PR, especially any campaigns related to gaming or digital content. This will not only showcase your skills but also provide concrete examples of your ability to drive engagement and impact.
✨Tip Number 4
Research the studio's previous games and their marketing strategies. Understanding their brand narrative will allow you to tailor your approach and demonstrate how you can contribute to their communications strategy effectively.
We think you need these skills to ace UK Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in communications, PR, or influencer marketing, especially within the gaming or entertainment sectors. Use specific examples that demonstrate your skills in building relationships with creators and managing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for games and digital content. Discuss your understanding of influencer culture and how you can contribute to the studio's communications strategy. Be sure to mention any existing relationships with influencers or media contacts.
Showcase Your Storytelling Skills: In your application, provide examples of successful campaigns you've led or contributed to. Highlight your storytelling and copywriting abilities by including snippets of content you've created that resonate with audiences on platforms like YouTube and Twitch.
Demonstrate Data-Driven Insights: Mention your experience in tracking campaign performance and using data to refine strategies. This will show your potential employer that you understand the importance of analytics in driving engagement and impact in communications.
How to prepare for a job interview at Aardvark Swift Recruitment Ltd
✨Showcase Your Passion for Gaming
Make sure to express your enthusiasm for the gaming industry during the interview. Share personal experiences with games and how they have influenced your career path, as this will resonate well with the interviewers.
✨Highlight Your Influencer Relationships
Discuss any existing relationships you have with content creators and influencers. Be prepared to provide examples of successful campaigns you've led or been a part of, showcasing your ability to build and nurture these connections.
✨Demonstrate Your Strategic Thinking
Prepare to talk about how you would develop and implement an influencer-first PR strategy. Use specific examples from your past experience to illustrate your strategic approach and how you measure campaign success.
✨Be Ready for Crisis Communication Scenarios
Expect questions about managing reputation and crisis communications. Think of scenarios where you successfully navigated challenges and be ready to discuss your thought process and the outcomes of those situations.
