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- Tasks: Lead brand strategies for top gaming titles across EMEA and ANZ regions.
- Company: Join a leading global games publisher with a legacy in entertainment.
- Benefits: Enjoy a hybrid work model, flexible hours, and exciting corporate perks.
- Why this job: Be part of a dynamic team shaping the future of gaming brands.
- Qualifications: Experience in brand management, preferably in entertainment or digital content.
- Other info: Ideal for those looking to step up from an Assistant Brand Manager role.
The predicted salary is between 36000 - 60000 £ per year.
Role Title: Brand Manager
Location: Windsor, UK
Working Model: Hybrid, 3 days in the office per week
Overview:
A leading global games publisher is seeking an experienced EMEA Brand Manager to join their Windsor-based team. In this strategic role, you will report to the Senior Brand Manager and be responsible for developing and executing brand strategies that drive awareness, engagement, and commercial success across multiple high-profile gaming titles within the EMEA and ANZ regions.
This position could be perfect for an Assistant Brand Manager that feels they\’ve reached a ceiling in their current role and what\’s that opportunity to step up. Likewise, for an experienced Brand Manager who wants to work for a legacy entertainment studio, or side step industries.
Key Responsibilities:
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Develop and implement tailored go-to-market and promotional plans across EMEA and Australia/New Zealand
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Work closely with global marketing teams to ensure brand alignment across territories, including Japan and the US
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Translate overarching brand pillars into actionable regional marketing plans
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Independently manage and report on allocated marketing budgets for specific titles
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Analyse and report on campaign effectiveness, ROI, and key performance indicators, including sales performance
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Stay up to date with market trends and conduct competitive analysis and consumer research
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Define brand positioning and extract actionable insights for regional application
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Clearly communicate brand vision and objectives across internal stakeholders and external partners
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Oversee development of marketing assets, localisation efforts, and creative campaign execution in collaboration with internal teams and agencies
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Monitor audience reception and adapt strategies to optimise impact
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Contribute to long-term brand growth strategies
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Foster alignment across the organisation around brand goals and messaging
Required Skills & Experience:
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Substantial experience in a strategic brand or marketing role, ideally within the entertainment or digital content industry
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Demonstrated ability to build and execute regional marketing strategies and manage budgets effectively
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Strong collaboration skills with the ability to work with international teams across various departments and cultures
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Deep understanding of the video games industry and current platform landscape
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Excellent organisational skills with a detail-oriented, proactive approach to project management
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Clear and confident communication style, with strong interpersonal abilities
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Comfortable working in a dynamic, fast-paced environment with multiple projects and stakeholders
Desirable:
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Proficiency in additional languages such as Japanese, German, Spanish, Italian, French, or Arabic
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A passion for gaming, particularly in genres such as action, horror, or Japanese RPGs
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Brand Manager employer: Aardvark Swift Recruitment Ltd
Contact Detail:
Aardvark Swift Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the gaming industry, especially within the EMEA and ANZ regions. This knowledge will not only help you understand the market better but also demonstrate your passion and commitment to the role during interviews.
✨Tip Number 2
Network with professionals in the gaming and brand management sectors. Attend industry events, webinars, or online forums to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed marketing budgets and executed brand strategies in previous roles. Being able to articulate your past successes will set you apart from other candidates.
✨Tip Number 4
Showcase your collaboration skills by highlighting experiences where you've worked with international teams. This is crucial for the Brand Manager role, so be ready to share how you navigated cultural differences and achieved common goals.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, especially within the entertainment or digital content industry. Use specific examples that demonstrate your ability to develop and execute marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of the video games industry. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with regional marketing strategies.
Showcase Collaboration Skills: In your application, emphasise your ability to work with international teams. Provide examples of past experiences where you successfully collaborated across departments and cultures, as this is crucial for the role.
Highlight Analytical Skills: Demonstrate your analytical abilities by discussing how you've previously measured campaign effectiveness and ROI. Include any specific metrics or KPIs you've worked with to show your data-driven approach to brand management.
How to prepare for a job interview at Aardvark Swift Recruitment Ltd
✨Know Your Brand
Before the interview, make sure you thoroughly research the company's brand and its gaming titles. Understand their unique selling points and how they position themselves in the market. This will help you articulate how your experience aligns with their brand strategy.
✨Showcase Your Strategic Thinking
Be prepared to discuss specific examples of how you've developed and executed marketing strategies in previous roles. Highlight your ability to analyse market trends and consumer behaviour, as well as how you've adapted strategies based on campaign performance.
✨Demonstrate Collaboration Skills
Since the role involves working with international teams, be ready to share experiences where you've successfully collaborated across departments or cultures. Emphasise your communication skills and how you foster alignment among stakeholders.
✨Passion for Gaming
Express your enthusiasm for the gaming industry, particularly the genres mentioned in the job description. Share personal experiences or insights that demonstrate your knowledge and passion for gaming, as this can set you apart from other candidates.
