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For Companies At a Glance
- Tasks: Lead the content strategy and manage a high-performing marketing team.
- Company: AAB is a top UK professional services firm focused on audit, accounting, and advisory solutions.
- Benefits: Enjoy flexible hybrid working and a supportive, inclusive culture.
- Why this job: Join a dynamic team driving impactful marketing strategies in a rapidly growing company.
- Qualifications: Proven B2B marketing experience, strong storytelling skills, and leadership abilities required.
- Other info: This is a maternity cover role for 12 months with opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
AAB is a tech-enabled business critical services group providing audit and accounting, tax, payroll and HR, outsourcing and advisory solutions globally from offices in Aberdeen, Edinburgh, Glasgow, Leeds, London and the island of Ireland. We help our clients manage the critical elements of their business - its people and its finances - by providing resources and technology that ensure things run smoothly no matter what hurdles they encounter.
At AAB we pride ourselves on providing everyone with an inspiring career opportunity. Our culture keeps the layers simple and the relationship personal. We know that our success is down to one thing, our people, and we make sure looking after our people is at the heart of everything we do.
We currently have an opening for a Marketing Senior Manager (Maternity Cover - 12 months) to join our team.
Location: Flexible / Hybrid - Office locations across the UK
Contract: Fixed-term (12 months)
AAB are a leading professional services firm, proudly ranked in the Top 25 in the UK. With a dynamic team and ambitious growth strategy, we’re not just keeping pace with change - we’re leading it. Our people are passionate, forward-thinking, and driven by a shared purpose: helping our clients and communities thrive. As we continue our rapid expansion, we’re looking for an exceptional Senior Marketing Manager to lead our content strategy during a key maternity leave period.
The Opportunity
This is a pivotal leadership role within our marketing team. You’ll take the reins of our content strategy, ensuring it delivers impact, supports brand objectives, and enhances engagement across multiple channels. You’ll play a key role in shaping how our brand is experienced while mentoring a high-performing team and collaborating closely with senior stakeholders across the business.
Key Responsibilities
- Lead and deliver the firm’s content strategy, aligned to our business growth priorities and sector plans
- Budget responsibility with monthly KPI reporting
- Own the editorial calendar ensuring consistent, high-quality, on-brand content across digital and offline platforms
- Collaborate with Partners and subject matter experts to uncover compelling stories and thought leadership
- Manage a small team of marketeers and external agencies
What We’re Looking For
- Proven experience in a senior B2B marketing role - ideally within professional services or a similar environment
- Expertise in content strategy development and execution
- Excellent storytelling skills, with a flair for translating technical insight into engaging narratives
- Strong leadership and stakeholder management skills
- A confident self-starter with commercial awareness and the ability to work at pace in a fast-moving environment
At AAB you will have tremendous opportunities that will meet your career aspirations, working in a progressive, energetic and stimulating environment alongside supportive and engaging professional teammates. AAB Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Senior Manager - Maternity Cover employer: AAB
Contact Detail:
AAB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Senior Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with AAB's brand and values. Understanding their mission and how they position themselves in the market will help you tailor your approach during interviews and discussions, showcasing your alignment with their goals.
✨Tip Number 2
Network with current or former employees of AAB. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations for the Marketing Senior Manager role.
✨Tip Number 3
Prepare to discuss your previous experience in B2B marketing, especially within professional services. Be ready to share specific examples of successful content strategies you've implemented and how they contributed to business growth.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've mentored teams or collaborated with senior stakeholders. Highlighting these experiences will demonstrate your capability to lead and inspire others in a fast-paced environment.
We think you need these skills to ace Marketing Senior Manager - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within professional services. Emphasise your leadership skills and any successful content strategies you've implemented.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling abilities. Discuss how your previous roles have prepared you to lead a content strategy and engage with stakeholders effectively.
Highlight Key Achievements: When detailing your work experience, focus on specific achievements that demonstrate your expertise in content strategy development and execution. Use metrics where possible to quantify your impact.
Showcase Cultural Fit: AAB values its people and culture. In your application, mention how your personal values align with their commitment to diversity and creating an inclusive environment.
How to prepare for a job interview at AAB
✨Showcase Your Content Strategy Expertise
Make sure to highlight your experience in developing and executing content strategies. Be prepared to discuss specific examples of how your strategies have driven engagement and supported business objectives.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, you'll be leading a team. Share your leadership style and provide examples of how you've successfully managed teams or mentored others in previous roles.
✨Prepare for Storytelling Questions
Given the emphasis on storytelling in the role, think about how you can translate complex ideas into engaging narratives. Prepare a few stories that showcase your ability to communicate effectively with different audiences.
✨Understand AAB's Brand and Values
Research AAB thoroughly before the interview. Understand their brand values, recent projects, and market position. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
