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For Companies At a Glance
- Tasks: Lead the CRM platform strategy, ensuring data quality and driving user adoption.
- Company: Join AAB, a top professional services firm with a vibrant culture.
- Benefits: Enjoy a competitive salary, career growth, and a supportive work environment.
- Why this job: Make a real impact by optimising CRM processes and enhancing client outcomes.
- Qualifications: Experience in CRM management and strong stakeholder leadership skills.
- Other info: Be part of a dynamic team with excellent opportunities for personal development.
The predicted salary is between 36000 - 60000 £ per year.
AAB is a leading professional services firm operating across the UK, Ireland, and the USA. We specialise in the mid-market, supporting individuals, family businesses, and organisations with a full suite of services including audit, tax, corporate finance, payroll, people consultancy, and wealth management. With 1,000+ team members, we deliver expert support to clients all over the world.
At AAB we pride ourselves on providing everyone with an inspiring career opportunity. Our culture keeps the layers simple and the relationship personal. We know that our success is down to one thing, our people, and we make sure looking after our people is at the heart of everything we do.
The AAB CRM Product Owner is accountable for maximising the commercial value of the Fibre CRM platform by owning its roadmap, adoption, data quality and continuous improvement across the end-to-end CRM processes. Reporting to the Chief Growth Officer, the role ensures CRM becomes the single source of truth for AAB's growth performance, driving consistent ways of working, reliable insight, and controlled change that improves client outcomes and revenue.
Roles And Responsibilities
- Own CRM product strategy, roadmap, budget and priorities (value, outcomes, sequencing)
- Drive adoption plan, usage targets and comms cadence
- Shape solution approach with CRM Admin input on feasibility/config options
- Ensure capability is enabled and measurable via dashboards that evidence adoption
- Own the end-to-end service experience and triage governance
- Run the operational governance cadence
- Ensure L2 is in place and that MI/impact views are available for decision-making
- Run supplier cadence and plan releases
- Own triage/prioritisation and coordinate resolution across L1–L3
- Ensure release readiness: config prep, testing, and comms are planned/executed
- Ensure the access process exists, is followed, and is monitored
- Own data governance KPIs
- Own backlog intake, prioritisation and approvals
- Own UAT approach and sign-off
- Own training in liaison with IT, Sales, Onboarding, Fibre CRM SMEs
- Ensure LoE changes follow governance and appropriate approvals
- Coordinate evidence and actions for audits/security/compliance activity
- Responsible for coordinating, directing and supporting the AAB Fibre superuser network across all business units
- Manage helpdesk team
Experience
- Owned a CRM platform in BAU: roadmap, backlog, prioritisation and stakeholder governance.
- Led adoption across multiple teams: training/comms cadence, champions network and usage targets.
- Managed end-to-end releases: UAT/go-no-go, readiness and user comms.
- Coordinated vendors and internal tech via L1–L3 support, triage governance and supplier cadence/escalations.
- Standardised Lead-to-Account/onboarding processes to improve cycle time, rework and handover quality.
- Owned data governance outcomes: quality KPIs, hygiene routines, validation/dedupe and consistent MI/reporting.
- Worked in a regulated environment with Risk/Compliance on controlled artefacts and audit readiness.
Core Skills
- Product leadership: translate strategy into outcomes, roadmap and decision rights.
- Prioritisation: structured intake, value/risk/effort assessment, trade-offs and benefits tracking.
- Stakeholder leadership: influence senior leaders and align cross-functional teams without authority.
- Service management: triage design, KPI-led performance and prevention of repeat issues.
- Release & adoption: UAT governance, readiness, comms/training and behavioural metrics.
- Process & data discipline: process-to-system alignment, continuous improvement, SOPs, data standards and integrity controls.
- Governance & risk: change control, regulatory-aware delivery and audit evidence coordination.
CRM Product Owner in Edinburgh employer: AAB
Contact Detail:
AAB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Product Owner in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to current employees at AAB on LinkedIn, ask them about their experiences, and see if they can give you the inside scoop on the company culture. Personal connections can really help us stand out!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research AAB’s services and recent projects. We want to show that we’re genuinely interested in how we can contribute to their growth as a CRM Product Owner.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating how your skills align with the responsibilities of the role. This will help us feel more confident when it’s our turn to shine!
✨Tip Number 4
Don’t forget to follow up! After the interview, shoot a thank-you email to express our appreciation for the opportunity. It’s a great way to keep us on their radar and show that we’re enthusiastic about the role!
We think you need these skills to ace CRM Product Owner in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Product Owner role. Highlight relevant experience and skills that match the job description. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to AAB. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use metrics where possible to demonstrate your impact. We’re all about results here at AAB!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at AAB
✨Know Your CRM Inside Out
Before the interview, make sure you have a solid understanding of the Fibre CRM platform and its functionalities. Familiarise yourself with its roadmap, data governance KPIs, and how it drives client outcomes. This will show your potential employer that you're not just interested in the role but are also prepared to hit the ground running.
✨Showcase Your Stakeholder Management Skills
As a CRM Product Owner, you'll need to influence senior leaders and align cross-functional teams. Prepare examples from your past experiences where you've successfully managed stakeholders without direct authority. Highlight how you navigated challenges and achieved buy-in for your initiatives.
✨Demonstrate Your Data Discipline
Be ready to discuss your experience with data quality and integrity. Talk about specific instances where you've implemented processes to maintain data standards or resolved issues related to data capture. This will illustrate your ability to own data governance outcomes effectively.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and decision-making abilities. Think of scenarios where you've had to prioritise a backlog or manage a release. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
