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- Tasks: Maximise the value of our CRM platform and drive its adoption across teams.
- Company: Join AAB, a leading professional services firm with a vibrant culture.
- Benefits: Enjoy competitive salary, career growth, and a supportive work environment.
- Why this job: Be at the forefront of CRM innovation and make a real impact on client success.
- Qualifications: Experience in CRM management and strong communication skills are essential.
- Other info: Collaborative team atmosphere with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
DISCOVER YOUR POTENTIAL. BUILD YOUR CAREER. JOIN US AT AAB.
Location: UK
AAB is a leading professional services firm operating across the UK, Ireland, and the USA. We specialise in the mid‑market, supporting individuals, family businesses, and organisations with a full suite of services including audit, tax, corporate finance, payroll, people consultancy, and wealth management. With 1,000+ team members, we deliver expert support to clients all over the world.
At AAB we pride ourselves on providing everyone with an inspiring career opportunity. Our culture keeps the layers simple and the relationship personal. We know that our success is down to one thing, our people, and we make sure looking after our people is at the heart of everything we do.
The AAB CRM Product Owner is accountable for maximising the commercial value of the Fibre CRM platform by owning its roadmap, adoption, data quality and continuous improvement across the end‑to‑end CRM processes. Reporting to the Chief Growth Officer, the role ensures CRM becomes the single source of truth for AAB’s growth performance, driving consistent ways of working, reliable insight, and controlled change that improves client outcomes and revenue.
Roles And Responsibilities
- Own CRM product strategy, roadmap, budget and priorities
- Drive adoption plan, usage targets and comms cadence
- Shape solution approach with CRM Admin input on feasibility/config options
- Ensure capability is enabled and measurable via dashboards that evidence adoption
- Own the end-to-end service experience and triage governance
- Run the operational governance cadence (incl. hyper-care-style rhythms where needed)
- Ensure L2 is in place (admin support & fixes) and that MI/impact views are available for decision-making
- Run supplier cadence and plan releases
- Own triage/prioritisation and coordinate resolution across L1–L3
- Ensure release readiness: config prep, testing, and comms are planned/executed
- Confirm L2 workaround guidance and admin fixes are available while supplier work progresses
- Ensure the access process exists, is followed, and is monitored (JML controls)
- Set the access role model and agree the access model with IT (principles, approvals, expectations)
- Ensure CRM roles/permissions are defined, maintained and correctly configured in the system
- Own data governance KPIs (what “good” looks like and how it’s measured)
- Own process-to-system fit and resolve process decisions that impact data capture
- Ensure dedupe/validation workflows and reporting are in place to maintain integrity
- Own backlog intake, prioritisation and approvals (clear decision rights)
- Own the training/schedule and channels for changes
- Ensure admin/config changes are delivered and documented
- Own UAT approach and sign-off (who tests what, acceptance criteria, go/no-go)
- Lead release project management delivery (plan, dependencies, milestones, RAID, go-live readiness)
- Ensure testing readiness is supported internally and by Fibre CRM (config readiness, scripts, evidence capture) and release comms are in place
- Own training in liaison with IT, Sales, Onboarding, Fibre CRM SMEs
- Own comms cadence and adoption reviews (usage, compliance, pain points, actions)
- Ensure guides are updated and training is delivered; ensure required config/admin changes are specified and executed
- Ensure LoE changes follow governance and appropriate approvals (incl. regulatory input)
- Coordinate evidence and actions for audits/security/compliance activity
- Define success metrics and confirm BAU readiness (service, adoption, controls)
- Responsible for coordinating, directing and supporting the AAB Fibre super-user network across all business units
- Manage helpdesk team
- Responsible for coordinating and supporting members of the sales team, client onboarding team, IT support team to effectively deliver a fully comprehensive and effective CRM platform to the business
Experience
- Owned a CRM platform in BAU: roadmap, backlog, prioritisation and stakeholder governance.
- Led adoption across multiple teams: training/comms cadence, champions network and usage targets.
- Managed end-to-end releases: UAT/go-no-go, readiness and user comms (release notes/FAQs).
- Coordinated vendors and internal tech via L1–L3 support, triage governance and supplier cadence/escalations.
CRM Product Owner in Aberdeen employer: AAB
Contact Detail:
AAB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Product Owner in Aberdeen
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching AAB and understanding their values and culture. Tailor your responses to show how your experience aligns with their mission. Practise common interview questions and think of examples that highlight your skills as a CRM Product Owner.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Mention something specific from the interview to remind them of your conversation and reinforce your interest in joining AAB.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the AAB team. Let’s get you that CRM Product Owner role!
We think you need these skills to ace CRM Product Owner in Aberdeen
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Product Owner role. Highlight relevant experience and skills that match the job description. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to AAB. Keep it engaging and personal, just like our culture.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've maximised value in previous roles, especially in CRM or product ownership. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at AAB
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the specifics of CRM platforms, especially Fibre CRM. Understand its features, benefits, and how it can drive business growth. This knowledge will help you demonstrate your expertise and show that you're ready to take ownership of the product.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. AAB values personal relationships, so be ready to discuss how you’ve built rapport and communicated effectively with different teams to drive adoption and ensure everyone is on the same page.
✨Demonstrate Your Data Governance Knowledge
Since data quality and integrity are crucial for this role, brush up on your understanding of data governance KPIs. Be prepared to discuss how you’ve implemented processes to maintain data integrity and what 'good' looks like in terms of data management.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage change. Think about past experiences where you had to triage issues or lead a release project. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
