At a Glance
- Tasks: Manage charity campaigns and brand partnerships for major sporting events.
- Company: Join A.S.O. UK, the leading mass participation events company in the UK.
- Benefits: Enjoy hybrid working, health cash plans, and free entries to events.
- Other info: Dynamic team environment with opportunities for growth and mentorship.
- Why this job: Make a real impact while working with exciting brands and charities.
- Qualifications: 3+ years in account management or marketing, preferably in sports or charity.
The predicted salary is between 35000 - 45000 € per year.
Company Background
A.S.O. UK is the country’s leading mass participation events company, putting on events each year in triathlon, cycling, and running. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, A.S.O. UK’s prestigious portfolio includes the Cancer Research UK London Winter Run, adidas Manchester Marathon and Dragon Ride. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL. A.S.O. UK’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities. A.S.O. UK is a fast-paced, fun place to work with a great team atmosphere. It’s a sociable office of like-minded people with shared goals, values, and interests who take great pride in the events we deliver.
About the Role
We are looking for an ambitious individual with campaign delivery & account management, who is commercially savvy & enthusiastic about mass events. The role is to join our Partnerships team, overseeing charity campaigns for the Manchester Marathon and Manchester Half, while managing high-value brand accounts across our portfolio. You will play a pivotal role in driving the commercial performance of the business, delivering campaigns that make a tangible impact for charities, brands and participants alike. This role is ideal for someone with a creative approach to campaign delivery, strong account management experience, and a proven ability to optimise user experience for fundraising and commercial conversion. You will take ownership of projects from concept to delivery, supporting your partners and internal teams to maximise results.
Key Responsibilities
- Oversee and deliver the charity programme for the Manchester Marathon and Manchester Half.
- Drive greater return for Official and Associate Charity Partners.
- Manage third-party fundraising platforms and ensure seamless user experiences.
- Act as internal expert on UX optimisation for partner campaigns across website, email communications, social campaigns, PR, entry platforms and event-day experiences.
- Deliver data-driven insights on campaign performance, trends and opportunities.
- Management of partner accounts, ensuring campaigns are delivered against objectives.
- Create and deliver partner campaigns with full ownership, including onboarding, budget management and reconciliation, account administration, project plan creation and management, campaign ideation and pitches, content creation and copywriting, activation delivery, insight-driven learnings and innovation.
- Build strategic relationships to become a trusted advisor to your partners.
- Draft contracts, manage renewals and drive commercial return.
- Report on commercial performance, revenue share partnerships and trends.
- Act as Event Lead for key events, having holistic oversight of all partnerships activity.
- Support new business pitches and help grow ancillary revenue streams.
- Line-manage and mentor junior members of the Partnerships team.
- Represent A.S.O. UK at events, including some weekend commitments.
Key Relationships
- Charity Partners
- Brand Partners
- Fundraising & Entry Platforms
- Ancillary Income Suppliers
- Partnerships Director & Team
- Marketing Team
- Operational Team
Skills and Experience
Essential:
- 3+ years of relevant experience in account management, sponsorship, PR, marketing or client-facing roles (preferably within the sport sector, with charity campaign experience).
- Proven experience in campaign planning, onboarding, project management and contract renewal.
- Strong skills in logistical coordination, creative pitching and copywriting.
- Budget management and project reconciliation experience.
- Solid understanding of digital marketing, CRM systems and data analysis.
- Knowledge of GDPR compliance.
- Experience drafting contracts.
- Proficiency with Monday.com and Microsoft Office.
- Excellent attention to detail, planning and organisational skills.
Competencies:
- Commercially astute and proactive
- Ambitious and solution-focused
- Creative thinker with strong project management skills
- Excellent communicator and collaborator
- Flexible and adaptable to changing priorities
Benefits
- Hybrid working environment
- Health Cash Plan access
- Enhanced Parental Leave Policy
- TOIL for events worked
- Auto-enrolled salary sacrifice pension scheme
- Five free entries to A.S.O. UK events per year for you, friends, and family
- Free entry to any A.S.O. (non-UK) single-day events
- Access to Cycle2Work scheme
- Access to Partner Benefits programmes
A.S.O. UK is an equal opportunities employer and is committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of age, disability, gender identity, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
Closing Date: Wednesday 3rd June 17:00
Partnerships Manager (Brand & Charity) in Slough employer: A.S.O. UK
A.S.O. UK is an exceptional employer, offering a vibrant and sociable work environment where creativity and collaboration thrive. With a strong focus on employee growth, the company provides numerous opportunities for professional development, including mentorship and access to industry events. Located in the heart of the UK’s sporting community, A.S.O. UK not only champions mass participation events but also fosters a culture of inclusivity and support, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Manager (Brand & Charity) in Slough
✨Tip Number 1
Get to know the company inside out! Research A.S.O. UK, their events, and their partnerships. This way, when you get that interview, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to account management and campaign delivery. Use examples from your past experiences to demonstrate your skills and creativity.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Partnerships Manager (Brand & Charity) in Slough
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for mass participation events shine through! We want to see how excited you are about the role and the impact you can make in our Partnerships team.
Tailor Your Experience:Make sure to highlight your relevant experience in account management and campaign delivery. We love seeing how your skills align with what we do at A.S.O. UK, so don’t hold back on those examples!
Be Creative:This role is all about creative campaign delivery, so don’t be afraid to showcase your innovative ideas in your application. We’re looking for someone who can think outside the box and bring fresh perspectives to our charity programmes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with A.S.O. UK!
How to prepare for a job interview at A.S.O. UK
✨Know Your Campaigns
Before the interview, dive deep into A.S.O. UK's charity programmes and past campaigns. Familiarise yourself with their events like the Manchester Marathon and how they engage with charity partners. This will show your genuine interest and help you discuss how you can contribute to their mission.
✨Showcase Your Account Management Skills
Prepare specific examples from your previous roles that highlight your account management experience. Discuss how you've successfully managed campaigns, handled budgets, and built relationships with partners. This will demonstrate your ability to take ownership of projects and drive results.
✨Be Data-Driven
A.S.O. UK values data-driven insights, so come prepared with examples of how you've used data to optimise campaign performance. Whether it's through user experience improvements or fundraising strategies, showing your analytical side will set you apart.
✨Emphasise Team Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in collaboration. Share stories about how you've worked with marketing, operations, or other departments to deliver successful campaigns. Highlighting your teamwork skills will resonate well with their company culture.
