At a Glance
- Tasks: Lead partnerships and drive commercial performance for exciting events.
- Company: Join A.S.O. UK, the top mass participation events company.
- Benefits: Enjoy hybrid working, health plans, and free event entries.
- Other info: Be part of a dynamic team delivering world-class events.
- Why this job: Make a real impact in the sports industry with major brands.
- Qualifications: 8+ years in partnerships or marketing, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
This is a full-time, 12-15 Month Fixed-Term Contract (Maternity Cover) reporting to the CEO. Starting September 2026. Location: Hybrid Battersea, London.
About A.S.O. UK
A.S.O. UK is the country's leading mass participation events company, delivering world-class events across triathlon, cycling, and running. Part of Amaury Sport Organisation (A.S.O.) - owners of Le Tour de France - our prestigious portfolio includes the Cancer Research UK London Winter Run, adidas Manchester Marathon, and Dragon Ride. We also deliver bespoke corporate events for leading businesses including JLL. Our events bring together communities of tens of thousands of people, from first-timers to World Champions, collectively raising millions of pounds for hundreds of charities each year. We are a fast-paced, sociable team who take real pride in what we deliver.
The Opportunity
We are looking for an experienced senior partnerships leader to take ownership of our Partnerships & New Business function. This is a role for someone who leads with confidence. You will step into an established team with a strong portfolio of partnerships, including major brand relationships, and be expected to hit the ground running. You will drive commercial performance, provide clear direction to the team, and ensure excellent delivery across a busy events calendar. The right person will bring commercial expertise and the leadership presence to build trust quickly - across the team, with partners, and at a senior level within the organisation.
Key Responsibilities
- Commercial Performance
- Deliver revenue targets across brand partnerships, corporate events, ancillary partnerships, charity programmes, and activation delivery.
- Drive partnership retention, renewals, and upselling opportunities.
- Manage departmental budgets and financial performance.
- Oversee fundraising campaign performance across all events.
- Partnership & Campaign Delivery
- Lead partnership delivery across all events, ensuring campaigns, activations, and branding are executed to a high standard and on schedule.
- Be the account manager of key partners, responsible for delivery of their campaigns & activations.
- Be a senior point of contact for other partners across the portfolio, supporting team members in their delivery.
- Collaborate with internal teams to maximise campaign effectiveness, participant experience, and event success.
- Oversee the partnership contracting process across the team.
- New Business
- Oversee the delivery of the new business strategy against annual targets and longer-term ambitions.
- Support proposal development, rights valuation, pitch presentations, and activation concepts.
- Ensure seamless onboarding of new partners from contract through to campaign launch.
- Team Leadership
- Lead, develop, and mentor the Partnerships & New Business team.
- Foster a collaborative, creative, and commercially focused culture.
- Manage team structure, workload allocation, and performance.
- Identify and implement process improvements and efficiencies.
- Senior Stakeholder Management
- Build and maintain relationships with key sponsors, suppliers, charities, and corporate clients.
- Provide regular performance updates and strategic insights to the Senior Management Team.
- Contribute to issue management response as required.
What We Are Looking For
- 8+ years' experience in sponsorship, partnerships, experiential marketing, hospitality, PR, or a related sector (sports industry experience preferred).
- 5+ years' line management experience.
- Strong commercial acumen, with proven experience managing budgets and delivering against revenue targets.
- Contract negotiation and stakeholder management experience.
- Experience delivering integrated marketing and activation campaigns.
- Knowledge of GDPR and data-driven decision-making.
- A confident, credible leader who can step into an established team and build trust quickly.
- Proficiency in Microsoft Office; experience with Monday.com or similar platforms is a plus.
Your Benefits
- Hybrid working.
- Health Cash Plan access.
- Enhanced Parental Leave Policy.
- TOIL for events worked.
- Five free entries to A.S.O. UK events per year for you, friends, and family.
- Free entry to any A.S.O. (non-UK) single-day events.
- Cycle2Work scheme access.
- Partner Benefits programmes.
A.S.O. UK is an equal opportunities employer committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of age, disability, gender identity, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
Closing Date: Wednesday 1st July 2026.
Partnerships Director / Head of Partnerships in City of London employer: A.S.O. UK
A.S.O. UK is an exceptional employer, offering a vibrant and inclusive work culture that thrives on collaboration and creativity. With a strong focus on employee growth, the company provides numerous benefits including hybrid working, enhanced parental leave, and opportunities to participate in world-class events, making it an ideal place for passionate individuals looking to make a meaningful impact in the sports and events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Director / Head of Partnerships in City of London
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by A.S.O. UK.
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Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like A.S.O. UK.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at A.S.O. UK.
✨Utilise Online Platforms
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We think you need these skills to ace Partnerships Director / Head of Partnerships in City of London
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of A.S.O. UK. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Partnerships Director / Head of Partnerships, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at A.S.O. UK
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of A.S.O. UK. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
