At a Glance
- Tasks: Lead digital marketing campaigns and optimise performance across various platforms.
- Company: Join OLIVER, a pioneering agency transforming in-house marketing with innovative solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on creativity and efficiency.
- Why this job: Make a real impact by blending data-driven strategies with creative storytelling.
- Qualifications: Experience in digital marketing, analytics, and CRM tools like HubSpot and Salesforce.
The predicted salary is between 40000 - 50000 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
ROLE MISSION
Join a mission-driven team reshaping how organisations learn, lead and change. We’re looking for a Digital Marketing Manager to own demand generation for a leading B2B partner that blends behavioral science with workplace learning. This is a rare opportunity to combine strategic, data-led marketing with creative storytelling to drive really commercial and cultural impact across enterprise accounts — you’ll be trained and mentored to run high-impact performance marketing campaigns end-to-end (paid search and social).
The role is data-heavy, so it’s perfect for someone who loves working with analytics and turning complex GA4/CRM and engagement data into clear, easy-to-understand insights and practical next steps.
THIS ROLE IS RIGHT FOR YOU IF...
- You are a hands-on digital marketer who enjoys both the operational and analytical sides of digital: setting up and optimising paid media, updating landing pages, maintaining campaign tracking and reporting, and supporting with marketing automation and CRM (HubSpot & Salesforce).
- You are organised, curious about data (GA4 a must), and comfortable working across stakeholders (media, analytics and creative) to deliver results.
A LITTLE BIT ABOUT THE ROLE AND TEAM:
As Digital Marketing Manager you will be the daily owner of campaign delivery and optimisation. You’ll support the Senior Account Manager and Performance Marketing Manager on strategy, but will be responsible for hands-on set-up, pacing, creative spec delivery and on-going optimisation across channels (LinkedIn, Google Ads, Meta, Programmatic). You’ll own full-funnel reporting (GA4, HubSpot, Salesforce) and ensure marketing automation workflows and lead routing run smoothly. The team is cross-functional, fast-paced and collaborative — you’ll work closely with media planners, analytics and the creative studio.
KEY RESPONSIBILITIES
- Performance marketing and data
- Paid Media campaign setup, execution & optimisation (LinkedIn, Google Ads/AdWords, Meta, Programmatic).
- Paid social and Search optimisation: pacing, bid/budget adjustments, creative testing and quality improvements to maximise MQLs and conversions.
- Reconciling campaign spend and re-distributing budget.
- Escalate and coordinate with team on major optimisation decisions.
- Tracking, QA & analytics
- Ensure tracking is in place before new platforms go live; monitor and validate tracking tags and pixels (GA4; Tag Manager desired).
- Escalate tracking issues to Analytics/Accounts team and coordinate fixes with dev/analytics teams.
- Full-funnel reporting & insight
- Own full-funnel reporting: pull data from GA4, HubSpot and Salesforce to produce campaign & MQL performance reports for stakeholders.
- Produce performance marketing reports and formats, add insights and recommendations to inform strategy.
- Analyse campaign performance across channels and present learnings to the team and client teams.
- Website & landing page support (prioritised / ad hoc)
- Implement website updates: upload copy, make landing page optimisations aligned with search and SEO best practice (SEO-friendly keywords when updating copy).
- Use insights from GA4 to inform landing page optimisations.
- Marketing automation & lead operations
- Ensure HubSpot and Salesforce workflows are integrated and accurate; troubleshoot front-end marketing automation workflows across landing pages, forms and email journeys.
- Manage interim manual lead routing processes and ensure sales handover actions occur.
- Email & campaign support
- Review and quality assure emails that are created to be sent and reported back predominantly for webinar.
- Schedule and build email campaigns – without the degree of HTML coding.
- Creative & asset management
- Provide creative specs and templates to the studio for asset delivery based on signed-off media plans and media learnings.
- Maintain asset lists with media team to ensure consistency and timely delivery.
COLLABORATION
Day-to-day owner for campaign ops and reporting — close working with Media, Analytics and Creative Studio. Maintain a culture of accountability and timely communication with internal and client stakeholders.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE
- Proven experience with GA4 (must), and comfortable pulling and interpreting analytics to drive site and campaign changes.
- Experience working with HubSpot and Salesforce (integrations and workflow troubleshooting – not backend).
- Hands-on experience in performance marketing execution across paid channels (Google Ads, LinkedIn, Meta; programmatic) experience desirable.
- Solid Excel skills and experience building/maintaining reporting templates and pivot-based analysis.
- Excellent attention to detail — campaign setup, tracking and lead routing require rigorous QA.
- Pragmatic, results-focused mindset: able to prioritise quick wins while feeding into longer-term optimisation.
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- Strong stakeholder management — confidently liaise with multiple internal teams.
- Good presentation and written communication skills — able to surface insights and recommended actions clearly.
- Comfortable working autonomously on day-to-day campaign operations and managing multiple priorities.
- Analytical problem solver, with a track record of improving MQL quality or campaign ROI.
- Experience with Tag Manager, basic SEO understanding (copy-level SEO best practices) is desirable.
- Familiarity with CRMs and marketing automation troubleshooting (HubSpot/Salesforce).
PLATFORMS & TECH
- GA4 (must), Google Tag Manager (Desired).
- HubSpot, Salesforce.
- Google Ads (AdWords), LinkedIn, Meta, Programmatic platforms (Desired).
- Website CMS basics (for landing page updates).
- Excel / Google Sheets (reporting); data visualisation tools beneficial.
EXPERIENCE
3+ years in digital marketing, ideally within an agency or client-side B2B environment.
ABOUT OUR COMPANY
Lots of agencies say they’re different. OLIVER is. OLIVER believes that agencies work better inside a brand’s organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions. Established in 2004, our model is now driven by over 2,000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
OUR VALUES
- Be Ambitious – to succeed.
- Be Imaginative – to push the boundaries of what’s possible.
- Be Inspirational – to do groundbreaking work.
- Be always learning and listening – to understand.
- Be Results-focused – to exceed expectations.
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Digital Marketing Manager in London employer: a part of the Brandtech Group
At OLIVER, we pride ourselves on being a forward-thinking employer that fosters a collaborative and innovative work culture. As a Digital Marketing Manager, you'll benefit from extensive training and mentorship opportunities, allowing you to grow your skills in a dynamic environment that values creativity and data-driven decision-making. Our commitment to inclusivity and sustainability, combined with our unique position within the Brandtech Group, makes OLIVER an exceptional place to build a meaningful career in digital marketing.
Contact Details:
a part of the Brandtech Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission and values. Be ready to discuss how you can drive results in their specific context.
✨Tip Number 4
Don’t just apply anywhere; focus on companies that resonate with you. Use our website to find roles that match your skills and interests, and make sure to follow up after applying to show your enthusiasm!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you’re writing your application, let your enthusiasm for digital marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about the role.
Be Data-Driven:Since this role is all about data, make sure to highlight your experience with analytics tools like GA4. Talk about how you've used data to inform decisions and optimise campaigns in the past. We want to see that you can turn numbers into actionable insights!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Mention specific skills and experiences that align with what we’re looking for. It shows us you’ve done your homework and are serious about joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it makes the whole process smoother for both you and us!
How to prepare for a job interview at a part of the Brandtech Group
✨Know Your Data
Since this role is data-heavy, make sure you brush up on your GA4 skills. Be prepared to discuss how you've used analytics in past campaigns and how you can turn complex data into actionable insights. Show them you're not just comfortable with numbers, but that you thrive on them!
✨Showcase Your Creativity
While the role is analytical, creativity is key in digital marketing. Prepare examples of how you've combined data-driven strategies with creative storytelling in previous roles. Think about campaigns where your innovative ideas made a real impact and be ready to share those stories.
✨Familiarise Yourself with Their Tools
Get to know HubSpot, Salesforce, and any other tools mentioned in the job description. If you have experience with these platforms, be ready to discuss specific instances where you’ve used them effectively. If not, do a bit of research to understand their functionalities and how they relate to the role.
✨Prepare for Collaboration Questions
This position involves working closely with various teams, so expect questions about collaboration. Think of examples where you've successfully worked with media, analytics, or creative teams to achieve campaign goals. Highlight your communication skills and how you manage stakeholder relationships.
