Store manager in London

The store manager is responsible for all activity in the store. They are responsible for the development of its revenue and must ensure the proper application of A.P.C.'s commercial strategy. They ensure proper operation of the store in terms of upkeep, visual merchandising and stock management. They are the direct manager of their team and must be involved in skills training and monitoring for their shop assistants.

COMMERCIAL DEVELOPMENT

• Strong presence on the sales floor, development of sales and customer file. The store manager must spend as much time as possible on the sales floor. The management tasks under their responsibility should never reduce this time on the sales floor.
• Receiving and assisting customers on a daily basis. The store manager must ensure the sales process for demanding customers and set an example for all members of their team. They are the privileged contact for the store's best customers.
• The store manager should be an excellent incarnation of the A.P.C. brand image, whether through their uniform and overall look, their attitude or their way of addressing customers. They must perfectly master the key points of the A.P.C. Signature de Vente sales technique training and be able to pass on their expertise in terms of receiving and advising customers.
• The store manager must take final responsibility in case of customer disputes and must ensure good communication on these issues with Retail.
• Entering sales with special discounts. All sales in the network are checked. The store manager is, by definition, responsible for ensuring that retail procedures are correctly followed.

MANAGEMENT

• Managing and orchestrating the team. The store manager incarnates the soul of their store, but is also its director. They must manage their team by finding the right balance between decision-making, respect for procedures and communication with Retail.
• On a daily basis, their management tasks include: leading team meetings, motivating shop assistants throughout the day, listening to them, transmitting information.
• Schedules. The store manager is in charge of the monthly schedule's preparation. They must give their proposals on the 15th of the previous month and handle it for validation to their retail referent. The store manager guarantees coherent teams allocation depending on workload. To that extent, they are in charge of their team's vacation validations as well as reinforcement needs during peak or vacation periods. Every end of the month, the store manager must send to their retail referent the schedule of the actual working hours of their team in order for the retail office to be able to ask for the salary's wiring.
• Recruitment and Training. Participates in recruitment (selecting CVs, interviews, involvement in validation of trial periods). Receives and integrates new shop assistants (New Employee Welcome Booklet, Image Charter, internal procedures). Continuous training of the entire team (regarding products and sales techniques: A.P.C. Signature de Vente sales technique training, Checklist of Shop Assistant Skills, individual assessments). Keeps Retail management informed regarding job changes in their team, identification of skill or attitude problems with their shop assistants.

MANAGING THE STORE

• Tracks deliveries and transfers. Tax inventories and continuous inventory. Tracks all stock movements. Verifies store receipts. Participates in purchasing. Tracks shortages and one-time needs for merchandise (in parallel with the automatic provisioning).
• Store upkeep. Responsible for displays and showcases. Store maintenance (communicating needs, tracking interventions). Checks that the service provider is cleaning the store properly. Oversees shop assistants' upkeep of the store/organisation of the office and stockroom. Checks the tills at store opening and closing. Responsible for cash deposited in the safe.
• Reporting. Provides feedback to Retail management. Tracks product performance and sales indicators. Communicates goals and revenue trends to the teams.