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- Tasks: Lead and optimise paid media campaigns across platforms like Meta, Google, TikTok, and Pinterest.
- Company: Join AM London Fashion Ltd, a brand committed to stylish, sustainable fashion with a global influence.
- Benefits: Enjoy 25 days annual leave, generous discounts, and enhanced maternity/paternity pay.
- Why this job: Be part of a creative team shaping the future of fashion while making a positive impact.
- Qualifications: 5+ years in performance marketing with strong analytical and communication skills required.
- Other info: Opportunity for growth and innovation in a fast-paced digital environment.
The predicted salary is between 28800 - 42000 £ per year.
At AM London Fashion Ltd, we are passionate about delivering high-quality, trend-led fashion through our brand, Threadbare. We have built a reputation for designing stylish, accessible clothing that keeps our customers ahead of the fashion curve. Our ever-expanding team of designers and industry experts ensures that Threadbare stays at the forefront of fashion, blending catwalk-inspired trends with wearable, everyday style. We source inspiration from global fashion capitals and street-style movements, translating them into collections that are both contemporary and affordable.
With a commitment to ethical sourcing, sustainability, and quality craftsmanship, we strive to create clothing that not only looks great but is also responsibly made. At AM London Fashion Ltd, we believe fashion should be a force for good, and we are dedicated to shaping a future where style and sustainability go hand in hand.
As a Digital Paid Media Manager you will be responsible for planning, executing, reporting and optimising paid social and paid search campaigns across Meta, Google, TikTok and Pinterest and other platforms. You will also be responsible for our performance marketing efforts working closely with the Head of Digital Marketing. You will work closely with our ecommerce marketing and creative teams, providing insights and strategies to enhance our overall digital presence.
Experience: 5+ years of recent experience in hands-on managing performance marketing campaigns, with expertise in platforms such as META, Google and TikTok.
Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Communication: Excellent communication skills, with the confidence to challenge ideas and present insights to the team.
Meticulous attention to detail, particularly in planning, campaign setup, pacing, optimisations, A/B testing, and data analysis.
A self-starter with a passion for digital advertising, a desire to take on additional responsibilities, and the ambition to grow within the company.
Tech-Savvy: Proficient in using various tools and platforms for paid social, reporting, and data analysis.
Campaign Management: Develop, manage, and optimise performance marketing campaigns across multiple platforms.
Strategy & Planning: Collaborate with the team (and external agencies) to create strategic plans that align with business goals and objectives.
Performance Analysis: Monitor campaign performance, analyse data, and make data-driven decisions to optimise for the best results. Generate reports and provide actionable insights to stakeholders on campaign performance and areas of improvement.
Budget Management: Manage and allocate budgets effectively to maximise ROI and meet performance targets.
Attribution Analysis: Conduct analyses to contribute to attribution methodologies and broader business e-commerce metric analysis.
Manage ad platform pixel implementation, regularly check conversion API integrations, and optimise our product feed for dynamic ad formats.
Data Management: Build and update first-party data lists for effective targeting and manage the integration between our customer data platform and ad and search platforms.
Creative Strategy: Develop creative strategies based on performance-driven decisions, ensuring our campaigns are engaging and effective.
Communication & Collaboration: Work closely with our Meta and Google team representatives, liaise with the Brand Manager to ensure a coherent communication strategy, and collaborate with other internal teams, including eCommerce marketing art, and trade, to align campaigns with broader business goals.
Identify opportunities for improvement and take initiative to enhance overall paid social and search performance.
Innovation & Learning: Stay up to date with the latest trends, tools, and best practices in paid social and search advertising and digital marketing.
25 days annual leave + 8 bank holidays, plus your birthday off ~ Generous 40% staff discount and sample sales ~ 25% friends and family discount ~ Company Pension Scheme ~ Length of Service Awards ~ Enhanced Maternity and Paternity pay
Media and Digital Manager employer: A.M. London Fashion Ltd
Contact Detail:
A.M. London Fashion Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media and Digital Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in paid media. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and emerging tools that can enhance your campaigns.
✨Tip Number 2
Network with professionals in the fashion and digital marketing sectors. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the company culture at AM London Fashion Ltd and the specifics of the role.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail. Be ready to share specific metrics and outcomes from your past performance marketing efforts, as this will demonstrate your analytical skills and ability to drive results.
✨Tip Number 4
Showcase your passion for sustainability and ethical fashion in your conversations. Since AM London Fashion Ltd values these principles, expressing your alignment with their mission can set you apart as a candidate who truly understands their brand ethos.
We think you need these skills to ace Media and Digital Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with platforms like Meta, Google, and TikTok. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital advertising and how it aligns with AM London Fashion Ltd's commitment to sustainability and ethical sourcing. Mention your analytical skills and ability to make data-driven decisions, as these are crucial for the role.
Showcase Your Analytical Skills: Provide examples of how you've used data analysis to optimise campaigns in previous roles. Highlight any tools or methodologies you’ve employed to track performance and improve ROI, as this will resonate well with the hiring team.
Demonstrate Communication Skills: Since excellent communication is key for this role, include instances where you've successfully collaborated with teams or presented insights to stakeholders. This will show that you can effectively convey ideas and work well within a team environment.
How to prepare for a job interview at A.M. London Fashion Ltd
✨Showcase Your Analytical Skills
As a Media and Digital Manager, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've interpreted data and made data-driven decisions in past campaigns. Highlight any tools or methodologies you used to analyse performance.
✨Demonstrate Your Communication Skills
Excellent communication is key for this role. Practice articulating your ideas clearly and confidently. Think of instances where you've successfully challenged ideas or presented insights to a team, as this will show your ability to collaborate effectively.
✨Prepare for Campaign Management Questions
Expect questions about your experience managing performance marketing campaigns. Be ready to discuss your approach to planning, executing, and optimising campaigns across various platforms like Meta and Google. Use specific examples to illustrate your success.
✨Stay Updated on Industry Trends
The fashion and digital marketing industries are always evolving. Research the latest trends in paid social and search advertising, and be prepared to share your thoughts on how these trends could impact AM London Fashion Ltd's strategies.
