At a Glance
- Tasks: Drive customer engagement and loyalty through innovative CRM campaigns.
- Company: Join a family-driven fashion brand with a commitment to quality and style.
- Benefits: Enjoy 25 days leave, generous discounts, and enhanced parental pay.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Shape customer experiences and make a real impact in the fashion industry.
- Qualifications: 2-3 years in email marketing, strong CRM strategy knowledge, and analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
About us... AM London, and our in-house brands Threadbare and Saltwell was built out of something personal – a bond between father and daughter, and a shared love of fashion passed down through generations. What began as a family passion has grown into British brands recognised for their commitment to Trusted Style and Honest Value. Based in Manchester, the heart of the UK’s fashion and textile industry, Threadbare and Saltwell continues to design with one clear purpose: to create clothing that combines elevated design, everyday wearability, and lasting quality. Built for the everyday wardrobe, Threadbare and Saltwell are proud to be stocked in iconic fashion marketplaces including Next, ASOS and Zalando – bringing our vision of Trusted Style and Honest Value to customers across the world.
The role... We’re looking for a Senior CRM & Loyalty Executive to join our team and help shape engaging customer communications while driving our loyalty strategy across Threadbare.com. Reporting to the Senior Ecommerce Trading Manager, you’ll be responsible for planning, executing, and optimising CRM campaigns that increase customer engagement, retention, and revenue. This role requires a data-driven mindset, creativity, and a strong understanding of customer segmentation to deliver personalised, high-performing campaigns.
Working closely with the Ecommerce, Brand, and Creative teams, you’ll ensure CRM activity aligns with wider brand campaigns while using customer insights and performance analytics to maximise results. You’ll continuously test, analyse, and refine campaigns to improve customer engagement, loyalty, and commercial performance.
Key responsibilities...
- Campaign Management: Plan, brief, build, test, and deploy email and SMS campaigns that engage customers, drive retention, and maximise revenue.
- Segmentation & Personalisation: Use customer data and behavioural insights to create targeted, personalised campaigns that deliver relevant experiences across the customer lifecycle.
- Automation & Customer Journeys: Manage and optimise automated CRM journeys, including welcome series, abandoned basket, post-purchase, win back, and loyalty communications.
- Performance & Optimisation: Monitor campaign performance, analyse key metrics, and provide actionable insights to improve engagement, click-through rates, conversion, average order value (AOV), and customer lifetime value (CLV).
- Club Threadbare Loyalty Programme: Support the ongoing development and optimisation of Club Threadbare, delivering engaging member communications that encourage participation, retention, and repeat purchase.
- Cross-Functional Collaboration: Work closely with Ecommerce, Brand, and Creative teams to deliver CRM activity that aligns with trading priorities, seasonal campaigns, and the wider brand strategy.
- Database & Deliverability Management: Maintain excellent data hygiene, monitor email deliverability, manage audience segmentation, and protect sender reputation through CRM best practices.
- Testing & Innovation: Develop a robust testing roadmap, using A/B testing and customer insights to continually improve campaign performance, customer experience, and commercial outcomes.
What we’re looking for...
- Minimum of 2-3 years’ experience in email marketing within fashion or retail e-commerce
- Strong understanding of CRM strategy, customer lifecycle marketing, audience segmentation, and personalisation.
- Hands-on experience with CRM and marketing automation platforms, ideally Klaviyo.
- Highly analytical with experience interpreting campaign performance and turning insights into action.
- Understand email best practices and GDPR.
- Commercial mindset with a focus on driving customer engagement, retention, and revenue growth.
- Excellent attention to detail, organisation, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Experience developing or managing loyalty programmes and customer retention initiatives.
- Strong communication and stakeholder management skills, with the ability to collaborate effectively across Ecommerce, Brand, Creative, and Digital teams.
Our benefits:
- 25 days annual leave + 8 bank holidays, plus your birthday off
- Generous 40% staff discount and sample sales
- 25% friends and family discount
- Company Pension Scheme
- Length of Service Awards
- Enhanced Maternity and Paternity pay
Senior CRM & Loyalty Executive in Manchester employer: A.M. London Fashion Ltd
At AM London Fashion Ltd, we pride ourselves on being an excellent employer by fostering a vibrant work culture that values creativity and collaboration. Our commitment to employee growth is evident through our supportive environment, where team members are encouraged to develop their skills and advance their careers in the dynamic fashion industry. With generous benefits such as 25 days of annual leave, a substantial staff discount, and flexible working hours, we ensure that our employees feel valued and motivated to contribute to our mission of delivering stylish and sustainable fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Loyalty Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for A.M. London Fashion Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like A.M. London Fashion Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with A.M. London Fashion Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at A.M. London Fashion Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM & Loyalty Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit A.M. London Fashion Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of A.M. London Fashion Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about A.M. London Fashion Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at A.M. London Fashion Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at A.M. London Fashion Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At A.M. London Fashion Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
