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- Tasks: Manage and optimise digital paid media campaigns across platforms like Meta, Google, TikTok, and Pinterest.
- Company: Join AM London Fashion Ltd, a brand known for stylish, sustainable fashion that keeps you ahead of trends.
- Benefits: Enjoy 25 days annual leave, a generous staff discount, and flexible working hours.
- Why this job: Be part of a creative team shaping the future of fashion with a focus on sustainability and innovation.
- Qualifications: 5+ years in performance marketing with strong analytical skills and a passion for digital advertising.
- Other info: Opportunity to grow within a dynamic company committed to ethical fashion.
The predicted salary is between 36000 - 60000 £ per year.
At AM London Fashion Ltd, we are passionate about delivering high-quality, trend-led fashion through our brand, Threadbare. We have built a reputation for designing stylish, accessible clothing that keeps our customers ahead of the fashion curve. Our ever-expanding team of designers and industry experts ensures that Threadbare stays at the forefront of fashion, blending catwalk-inspired trends with wearable, everyday style. We source inspiration from global fashion capitals and street-style movements, translating them into collections that are both contemporary and affordable. With a commitment to ethical sourcing, sustainability, and quality craftsmanship, we strive to create clothing that not only looks great but is also responsibly made. At AM London Fashion Ltd, we believe fashion should be a force for good, and we are dedicated to shaping a future where style and sustainability go hand in hand.
About the role
As a Digital Paid Media Manager you will be responsible for planning, executing, reporting and optimising paid social and paid search campaigns across Meta, Google, TikTok and Pinterest and other platforms. You will also be responsible for our performance marketing efforts working closely with the Head of Digital Marketing. This role requires a hands-on approach and an analytical mindset to ensure we maximise our ROI and drive meaningful results. You will work closely with our ecommerce marketing and creative teams, providing insights and strategies to enhance our overall digital presence.
About you
- Experience: 5+ years of recent experience in hands-on managing performance marketing campaigns, with expertise in platforms such as META, Google and TikTok.
- Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Comfort in reporting on CACs, Blended ROAS, and other key e-commerce metrics and KPIs.
- Communication: Excellent communication skills, with the confidence to challenge ideas and present insights to the team.
- Attention to Detail: Meticulous attention to detail, particularly in planning, campaign setup, pacing, optimisations, A/B testing, and data analysis.
- Ambition & Initiative: A self-starter with a passion for digital advertising, a desire to take on additional responsibilities, and the ambition to grow within the company.
- Tech-Savvy: Proficient in using various tools and platforms for paid social, reporting, and data analysis. SEO experience is a plus!
Key responsibilities
- Campaign Management: Develop, manage, and optimise performance marketing campaigns across multiple platforms.
- Strategy & Planning: Collaborate with the team (and external agencies) to create strategic plans that align with business goals and objectives.
- Performance Analysis: Monitor campaign performance, analyse data, and make data-driven decisions to optimise for the best results.
- Reporting & Insights: Generate reports and provide actionable insights to stakeholders on campaign performance and areas of improvement.
- Budget Management: Manage and allocate budgets effectively to maximise ROI and meet performance targets.
- Attribution Analysis: Conduct analyses to contribute to attribution methodologies and broader business e-commerce metric analysis.
- Platform Integrations: Manage ad platform pixel implementation, regularly check conversion API integrations, and optimise our product feed for dynamic ad formats.
- Data Management: Build and update first-party data lists for effective targeting and manage the integration between our customer data platform and ad and search platforms.
- Creative Strategy: Develop creative strategies based on performance-driven decisions, ensuring our campaigns are engaging and effective.
- Commerce Support: Support ad platform commerce surfaces, such as Instagram and TikTok shop, to enhance our e-commerce presence and drive sales.
- Communication & Collaboration: Work closely with our Meta and Google team representatives, liaise with the Brand Manager to ensure a coherent communication strategy, and collaborate with other internal teams, including eCommerce marketing art, and trade, to align campaigns with broader business goals.
- Proactive Optimisation: Identify opportunities for improvement and take initiative to enhance overall paid social and search performance.
- Innovation & Learning: Stay up to date with the latest trends, tools, and best practices in paid social and search advertising and digital marketing.
Our benefits
- 25 days annual leave + 8 bank holidays, plus your birthday off
- Generous 40% staff discount and sample sales
- 25% friends and family discount
- Company Pension Scheme
- Length of Service Awards
- Enhanced Maternity and Paternity pay
- Some flexibility of your working hours
Digital Paid Media Manager employer: A.M. London Fashion Ltd
Contact Detail:
A.M. London Fashion Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Paid Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially on platforms like Meta, Google, TikTok, and Pinterest. This will not only help you understand the landscape but also allow you to speak confidently about current strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign decisions in previous roles. Be ready to discuss specific metrics like CACs and ROAS, as these are crucial for the Digital Paid Media Manager position.
✨Tip Number 3
Network with professionals in the fashion and digital marketing industries. Attend relevant events or webinars to connect with others who may have insights into AM London Fashion Ltd and their approach to digital marketing.
✨Tip Number 4
Prepare to discuss your experience with budget management and optimisation strategies. Being able to articulate how you've maximised ROI in past campaigns will demonstrate your capability to handle the responsibilities of this role effectively.
We think you need these skills to ace Digital Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of experience in managing performance marketing campaigns. Emphasise your expertise with platforms like Meta, Google, and TikTok, and include specific metrics that showcase your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital advertising and how it aligns with AM London Fashion Ltd's commitment to sustainability. Mention your analytical skills and provide examples of how you've used data to drive campaign success.
Showcase Your Analytical Skills: When detailing your experience, focus on your ability to interpret data and identify trends. Include specific examples of how you've reported on key e-commerce metrics like CACs and Blended ROAS, demonstrating your analytical mindset.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with creative or eCommerce teams. Highlight your communication skills and ability to present insights effectively.
How to prepare for a job interview at A.M. London Fashion Ltd
✨Showcase Your Analytical Skills
As a Digital Paid Media Manager, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific examples of how you've interpreted data and made data-driven decisions in past campaigns. Highlight your comfort with key metrics like CACs and Blended ROAS.
✨Prepare for Campaign Management Questions
Expect questions about your experience managing performance marketing campaigns across various platforms. Have examples ready that showcase your ability to develop, manage, and optimise campaigns effectively, particularly on Meta, Google, and TikTok.
✨Communicate Clearly and Confidently
Excellent communication skills are crucial for this role. Practice articulating your ideas clearly and confidently, especially when discussing insights and strategies. Be ready to challenge ideas constructively and present your thoughts to the team.
✨Demonstrate Your Passion for Digital Advertising
Show your enthusiasm for digital advertising and your ambition to grow within the company. Discuss any additional responsibilities you've taken on in previous roles and how you stay updated with the latest trends and best practices in the industry.
