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For Companies At a Glance
- Tasks: Lead strategic planning and execution for Go-to-Market operations in a dynamic environment.
- Company: Join A-LIGN, a top cybersecurity compliance provider with a collaborative culture.
- Benefits: Enjoy competitive pay, health reimbursement, generous PTO, and personalized career coaching.
- Why this job: Make a real impact in GTM effectiveness while working with innovative technologies.
- Qualifications: 5+ years in sales operations with strong analytical and leadership skills.
- Other info: Flexible remote/in-office hybrid work model with excellent growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
London, United Kingdom – Remote/In-Office Hybrid
About the Role
The Senior Manager, Go-to-Market (GTM) Operations will direct A-LIGN’s investments in GTM effectiveness and manage functions essential to GTM productivity. In this role you will be responsible for strategic planning, execution planning, reporting, pricing strategies, sales process optimization, as well as sales compensation design and administration. You will directly support the Divisional Vice President, EMEA, and foster close working relationships with internal and external stakeholders to ensure the GTM organization’s efficient operation and success.
Reports to Divisional Vice President, EMEA
Pay Classification: Full-Time
Responsibilities
- Conduct segmentation analysis and provide strategic prioritization and investment recommendations
- Develop and implement Customer and Prospect Database (CapDB) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth
- Drive marketing forecasting and investment strategy across channels, including SEM, SEO, AI Search, Field/Events, Partnerships, and Digital
- Deliver comprehensive marketing reporting on input and output metrics and KPIs
- Partner with the CGO, EVP Marketing, Director EMEA Marketing and Digital Marketing team to rationalize and maximize MarTech stack investments
- Optimize ad spend effectiveness and ROI in collaboration with the Digital Marketing team
- Create and maintain reporting frameworks to enhance marketing message effectiveness and testing strategies
- Coordinate and optimize sales reporting, forecasting, planning, and budgeting while ensuring quality, accuracy, and process consistency in all planning efforts
- Manage weekly bookings forecasts, pipeline reviews, and compliance processes
- Optimize sales processes and forecasting to improve predictability and minimize forecast variances
- Oversee territory management, Rules of Engagement (RoE), and policy administration across inbound, named accounts, field, and existing customer sales teams
- Deliver partnership reporting, planning, and analytics to drive performance and alignment
- Manage the partnership playbook and operating model to ensure consistency and scalability
- Oversee the partner portal and related systems and processes for seamless partner engagement
- Optimize sales incentive compensation structures and quotas to align with company objectives
- Ensure equitable quota assignments and optimal allocation across all sales channels and resources
- Manage organization-wide compensation and incentive programs, including sales, partner, BDR compensation, SPIF initiatives, and employee incentive programs
- Support the design and delivery of sales training and enablement programs
- Ensure sales organization objectives are achieved through OKRs and timely execution
- Proactively identify opportunities for sales process improvement; collaborate with sales management to assess process quality, address bottlenecks, and drive continuous improvement initiatives
- Implement enabling technologies, including CRM, across international markets; monitor compliance with standards for maintaining CRM investments
- Provide data-driven recommendations on hiring, promotion, discipline, and termination decisions for subordinate employees
- Manage the sales technology stack, including SFDC, CPQ, Outreach, and related tools
- Oversee marketing technology platforms, such as MAP and BDR tooling, to ensure efficiency and alignment
- Administer AI tools, including Clay, to enhance automation and productivity
Minimum Qualifications
EDUCATION
- Bachelor’s degree from an accredited institution
- Master’s in business administration (MBA) preferred
EXPERIENCE
- Minimum of 5 years in sales operations, business planning, or sales support management roles
- Private Equity (PE)-backed portfolio company experience strongly preferred
- Track record of managing analytically rigorous corporate initiatives
- Expertise in Sales and GTM strategy and planning
- Proven leadership in Sales and Marketing Operations
- Skilled in utilizing Salesforce
- Experience developing accurate success measures directly tied to compensation strategies
SKILLS
- Ability to meet deadlines with a high degree of motivation
- Thrive in a fast-paced environment
- Ability to work individually as well as collaboratively
Health Reimbursement Program
Group Pension Plan with Company Match
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor.
To learn more, visit a-lign.com.
Come Work for A-LIGN! Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn. A-LIGN is an Equal Opportunity Employer.
Senior Manager GTM Operations employer: A-LIGN External
Contact Detail:
A-LIGN External Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager GTM Operations
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to be able to show how your skills align with their goals, especially in GTM operations. Tailor your responses to highlight your experience in sales process optimisation and strategic planning.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We suggest focusing on common questions related to sales enablement and compensation strategies to really nail those answers.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. We recommend mentioning something specific from your conversation to remind them of your fit for the Senior Manager role.
We think you need these skills to ace Senior Manager GTM Operations
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in GTM operations. We want to see how your skills align with the specific responsibilities mentioned in the job description.
Showcase Your Achievements: Don’t just list your past roles; share specific achievements that demonstrate your impact in sales operations or marketing. We love numbers, so if you can quantify your success, even better!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Senior Manager role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at A-LIGN External
✨Know Your GTM Inside Out
Before the interview, dive deep into the Go-to-Market strategies relevant to A-LIGN. Familiarise yourself with their current market positioning and how they optimise sales processes. This will help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Analytical Skills
Given the emphasis on segmentation analysis and reporting, be prepared to discuss specific examples where you've used data to drive decisions. Bring along metrics or case studies that highlight your success in optimising sales processes or improving CAC.
✨Build Relationships Virtually
Since this role involves fostering relationships with internal and external stakeholders, think of ways to demonstrate your collaborative skills. Share experiences where you've successfully worked with cross-functional teams, especially in a remote or hybrid setting.
✨Prepare for Compensation Discussions
As you'll be involved in designing compensation strategies, brush up on best practices in sales incentive structures. Be ready to discuss how you've previously aligned compensation with company objectives and any innovative ideas you might have for A-LIGN.