Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead strategic planning and execution for Go-To-Market operations in a dynamic environment.
- Company: Join A-LIGN, a top cybersecurity compliance provider with a collaborative culture.
- Benefits: Enjoy competitive pay, health reimbursement, generous PTO, and personalized career coaching.
- Why this job: Make a real impact in a fast-paced role that drives growth and innovation.
- Qualifications: 5+ years in sales operations with strong analytical and leadership skills.
- Other info: Flexible remote/in-office hybrid work model with excellent career advancement opportunities.
The predicted salary is between 43200 - 72000 £ per year.
London, United Kingdom – Remote/In-Office Hybrid
About the Role
The Senior Manager, Go-to-Market (GTM) Operations will direct A-LIGN’s investments in GTM effectiveness and manage functions essential to GTM productivity. In this role you will be responsible for strategic planning, execution planning, reporting, pricing strategies, sales process optimization, as well as sales compensation design and administration. You will directly support the Divisional Vice President, EMEA, and foster close working relationships with internal and external stakeholders to ensure the GTM organization’s efficient operation and success.
Reports to Divisional Vice President, EMEA
Pay Classification: Full-Time
Responsibilities
- Conduct segmentation analysis and provide strategic prioritization and investment recommendations
- Develop and implement Customer and Prospect Database (CapDB) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth
- Drive marketing forecasting and investment strategy across channels, including SEM, SEO, AI Search, Field/Events, Partnerships, and Digital
- Deliver comprehensive marketing reporting on input and output metrics and KPIs
- Partner with the CGO, EVP Marketing, Director EMEA Marketing and Digital Marketing team to rationalize and maximize MarTech stack investments
- Optimize ad spend effectiveness and ROI in collaboration with the Digital Marketing team
- Create and maintain reporting frameworks to enhance marketing message effectiveness and testing strategies
- Coordinate and optimize sales reporting, forecasting, planning, and budgeting while ensuring quality, accuracy, and process consistency in all planning efforts
- Manage weekly bookings forecasts, pipeline reviews, and compliance processes
- Optimize sales processes and forecasting to improve predictability and minimize forecast variances
- Oversee territory management, Rules of Engagement (RoE), and policy administration across inbound, named accounts, field, and existing customer sales teams
- Deliver partnership reporting, planning, and analytics to drive performance and alignment
- Manage the partnership playbook and operating model to ensure consistency and scalability
- Oversee the partner portal and related systems and processes for seamless partner engagement
- Optimize sales incentive compensation structures and quotas to align with company objectives
- Ensure equitable quota assignments and optimal allocation across all sales channels and resources
- Manage organization-wide compensation and incentive programs, including sales, partner, BDR compensation, SPIF initiatives, and employee incentive programs
- Support the design and delivery of sales training and enablement programs
- Ensure sales organization objectives are achieved through OKRs and timely execution
- Proactively identify opportunities for sales process improvement; collaborate with sales management to assess process quality, address bottlenecks, and drive continuous improvement initiatives
- Implement enabling technologies, including CRM, across international markets; monitor compliance with standards for maintaining CRM investments
- Provide data-driven recommendations on hiring, promotion, discipline, and termination decisions for subordinate employees
- Manage the sales technology stack, including SFDC, CPQ, Outreach, and related tools
- Oversee marketing technology platforms, such as MAP and BDR tooling, to ensure efficiency and alignment
- Administer AI tools, including Clay, to enhance automation and productivity
Minimum Qualifications
EDUCATION
- Bachelor’s degree from an accredited institution
- Master’s in business administration (MBA) preferred
EXPERIENCE
- Minimum of 5 years in sales operations, business planning, or sales support management roles
- Private Equity (PE)-backed portfolio company experience strongly preferred
- Track record of managing analytically rigorous corporate initiatives
- Expertise in Sales and GTM strategy and planning
- Proven leadership in Sales and Marketing Operations
- Skilled in utilizing Salesforce
- Experience developing accurate success measures directly tied to compensation strategies
SKILLS
- Ability to meet deadlines with a high degree of motivation
- Thrive in a fast-paced environment
- Ability to work individually as well as collaboratively
Benefits
- Health Reimbursement Program
- Group Pension Plan with Company Match
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor.
To learn more, visit a-lign.com.
Come Work for A-LIGN! Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn. A-LIGN is an Equal Opportunity Employer.
Senior Manager Go-To-Market Operations employer: A-LIGN External
Contact Detail:
A-LIGN External Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Go-To-Market Operations
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in GTM operations. We want to see that you’re genuinely interested!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and confidently when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you top of mind for the hiring managers.
We think you need these skills to ace Senior Manager Go-To-Market Operations
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Manager, Go-To-Market Operations role. Highlight your relevant experience in sales operations and strategic planning, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've optimised processes or improved sales performance in previous roles. Numbers and metrics can really make your application stand out.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate a well-structured application that’s easy to read. Avoid jargon unless it’s relevant to the role, and make sure to proofread for any typos or errors.
Apply Through Our Website: We encourage you to apply directly through our website. This way, your application goes straight to us, and you can be sure it’s seen by the right people. Plus, it’s super easy to do!
How to prepare for a job interview at A-LIGN External
✨Know Your GTM Inside Out
Before the interview, dive deep into the company's go-to-market strategies. Understand their current market position, customer acquisition costs, and how they optimise sales processes. This knowledge will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with segmentation analysis and strategic prioritisation. Bring examples of how you've used data to drive decisions in previous roles, especially in sales operations or marketing. This will demonstrate your ability to manage analytically rigorous initiatives.
✨Foster Relationships
Highlight your experience in building relationships with internal and external stakeholders. Be ready to share specific examples of how you've collaborated with teams to enhance GTM effectiveness. This role requires strong partnership management, so showing your interpersonal skills is key.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to sales compensation or process optimisation. Prepare scenarios from your past experiences where you successfully navigated similar issues. This will showcase your problem-solving abilities and strategic thinking.