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For Companies At a Glance
- Tasks: Lead strategic planning and execution for Go-to-Market operations in a dynamic environment.
- Company: Join A-LIGN, a top cybersecurity compliance provider with a collaborative culture.
- Benefits: Enjoy competitive salary, health reimbursement, generous PTO, and personalized career coaching.
- Why this job: Make a real impact in GTM effectiveness while working with innovative technologies.
- Qualifications: 5+ years in sales operations with strong analytical and leadership skills.
- Other info: Flexible remote/in-office hybrid work model with excellent growth opportunities.
The predicted salary is between 60000 - 80000 £ per year.
London, United Kingdom – Remote/In-Office Hybrid
About the Role
The Senior Manager, Go-to-Market (GTM) Operations will direct A-LIGN's investments in GTM effectiveness and manage functions essential to GTM productivity. In this role you will be responsible for strategic planning, execution planning, reporting, pricing strategies, sales process optimization, as well as sales compensation design and administration. You will directly support the Divisional Vice President, EMEA, and foster close working relationships with internal and external stakeholders to ensure the GTM organization's efficient operation and success.
Reports to Divisional Vice President, EMEA
Pay Classification: Full-Time
Responsibilities
- Conduct segmentation analysis and provide strategic prioritization and investment recommendations
- Develop and implement Customer and Prospect Database (CapDB) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth
- Drive marketing forecasting and investment strategy across channels, including SEM, SEO, AI Search, Field/Events, Partnerships, and Digital
- Deliver comprehensive marketing reporting on input and output metrics and KPIs
- Partner with the CGO, EVP Marketing, Director EMEA Marketing and Digital Marketing team to rationalize and maximize MarTech stack investments
- Optimize ad spend effectiveness and ROI in collaboration with the Digital Marketing team
- Create and maintain reporting frameworks to enhance marketing message effectiveness and testing strategies
- Coordinate and optimize sales reporting, forecasting, planning, and budgeting while ensuring quality, accuracy, and process consistency in all planning efforts
- Manage weekly bookings forecasts, pipeline reviews, and compliance processes
- Optimize sales processes and forecasting to improve predictability and minimize forecast variances
- Oversee territory management, Rules of Engagement (RoE), and policy administration across inbound, named accounts, field, and existing customer sales teams
- Deliver partnership reporting, planning, and analytics to drive performance and alignment
- Manage the partnership playbook and operating model to ensure consistency and scalability
- Oversee the partner portal and related systems and processes for seamless partner engagement
- Optimize sales incentive compensation structures and quotas to align with company objectives
- Ensure equitable quota assignments and optimal allocation across all sales channels and resources
- Manage organization-wide compensation and incentive programs, including sales, partner, BDR compensation, SPIF initiatives, and employee incentive programs
- Support the design and delivery of sales training and enablement programs
- Ensure sales organization objectives are achieved through OKRs and timely execution
- Proactively identify opportunities for sales process improvement; collaborate with sales management to assess process quality, address bottlenecks, and drive continuous improvement initiatives
- Implement enabling technologies, including CRM, across international markets; monitor compliance with standards for maintaining CRM investments
- Provide data-driven recommendations on hiring, promotion, discipline, and termination decisions for subordinate employees
- Manage the sales technology stack, including SFDC, CPQ, Outreach, and related tools
- Oversee marketing technology platforms, such as MAP and BDR tooling, to ensure efficiency and alignment
- Administer AI tools, including Clay, to enhance automation and productivity
Minimum Qualifications
- EDUCATION
- Bachelor's degree from an accredited institution
- Master's in business administration (MBA) preferred
- EXPERIENCE
- Minimum of 5 years in sales operations, business planning, or sales support management roles
- Private Equity (PE)-backed portfolio company experience strongly preferred
- Track record of managing analytically rigorous corporate initiatives
- Expertise in Sales and GTM strategy and planning
- Proven leadership in Sales and Marketing Operations
- Skilled in utilizing Salesforce
- Experience developing accurate success measures directly tied to compensation strategies
SKILLS
- Ability to meet deadlines with a high degree of motivation
- Thrive in a fast-paced environment
- Ability to work individually as well as collaboratively
Benefits
- Health Reimbursement Program
- Group Pension Plan with Company Match
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN! Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer.
Senior Manager GTM Operations in London employer: A-LIGN External
Contact Detail:
A-LIGN External Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager GTM Operations in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and role thoroughly. We should be ready to discuss how our skills align with their needs, especially in GTM operations. Show them you’re the perfect fit!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to nail those tough questions and present ourselves confidently when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows we’re genuinely interested and keeps us fresh in their minds. Plus, apply through our website for a smoother process!
We think you need these skills to ace Senior Manager GTM Operations in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in GTM operations. We want to see how your skills align with the responsibilities listed in the job description.
Showcase Your Achievements: Don’t just list your past roles; share specific achievements that demonstrate your impact in sales operations or marketing. We love numbers, so include metrics where possible!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to see why you’re a great fit for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at A-LIGN External
✨Know Your GTM Strategies
Make sure you brush up on your knowledge of Go-to-Market strategies. Be ready to discuss how you've optimised sales processes and improved customer acquisition costs in previous roles. This will show that you understand the core responsibilities of the Senior Manager, GTM Operations position.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing past experiences where you've conducted segmentation analysis or developed pricing strategies. Use specific examples to illustrate how your insights led to successful outcomes, as this role heavily relies on data-driven decision-making.
✨Foster Relationships
Since this role involves working closely with various stakeholders, think about how you've built and maintained relationships in your previous positions. Be ready to share examples of how collaboration has led to successful project outcomes, especially in a fast-paced environment.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare to discuss how you would handle challenges related to sales forecasting or compensation strategies. This will help the interviewers see your thought process and how you approach complex situations.