At a Glance
- Tasks: Lead digital marketing innovation and optimise tech strategies for impactful campaigns.
- Company: Dynamic FMCG company focused on digital transformation and innovation.
- Benefits: Uncapped bonuses, flexible holidays, healthcare plans, and ongoing professional development.
- Other info: Enjoy free products, discounts, and a supportive work environment.
- Why this job: Join a forward-thinking team and shape the future of digital marketing.
- Qualifications: Experience in product management and strong communication skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
Location: Any Hub
Contract and working pattern: Hybrid, permanent
Responsibilities
- Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
- Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate the growth pipeline.
- Apply Product Discovery: Use assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
- Drive Build‑vs‑Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
- Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
- Engage and Inspire Teams: Align, influence, and excite commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.
Qualifications
- Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
- Inspirational communication style, with the ability to influence stakeholders and guide a digital transformation journey.
- Strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
- Sharp commercial acumen, linking technology investments directly to marketing performance outcomes.
- Solid understanding of data privacy, consumer consent management, and GDPR compliance.
Great if you have…
- Hands‑on experience with modern MarTech tools, specifically enterprise platforms like Sprinklr.
- Experience in FMCG or consumer goods digital landscape.
- Working knowledge of innovation management processes and NPD stage‑gate pipelines.
Benefits
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout the working day and staff sales opportunities
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Product Manager: Digital Marketing & Innovation employer: A.G. Barr
As a Product Manager in Digital Marketing & Innovation, you will thrive in a dynamic and inclusive work environment that champions creativity and collaboration. Our hybrid working model offers flexibility, while our commitment to professional development ensures you have the tools and opportunities to grow your career. With generous benefits including an uncapped bonus, extensive holiday allowance, and a supportive culture, we are dedicated to fostering a workplace where innovation flourishes and every employee feels valued.
