JobTitle:ContentLead
Location:AnyUKhub(Cumbernauld,MiltonKeynes,Middlebrook,Londonwithregulartravel)
Contractandworkingpattern:Hybridwith3daysonsite,permanent37.5hoursperweek
AreyoureadytoBeYourBestBarrNone?
LetsGrow!!!
WeareallaboutBeingYourBestBarrNoneandhavingacareerwithrealMomentsthatMatter!
Employingaround950peopleacrosstheUK,weareproudtobearesponsiblebusinessthattakescareofourpeople,valuesdiversity,givessomethingbacktoourcommunitiesandworkstominimiseourenvironmentalimpact.
For150yearsAGBarrhasbeenbuildinggreatbrandsandishometosomeofthenationsfavouriteflavours.
AtourcoreisIRN-BRU,launchedin1901andstillgoingstrongtoday,thevibrantRUBICONfruitbasedbrand,Boostmakingeverymomentbetterwithacaffeinekick,hydrationhitortastytreat,andFUNKINwhererealfruitmeansauthentictaste.
WealsohaveanumberofexcitingownedbrandswithinourportfolioincludingMOMA,whichcraftsqualityoatsintogreattastingoatdrinksandporridges.
There'sneverbeenabettertimetojoinus!
Whatwe’relookingfor…
AGBarr'sContentLeadisaspecialistroleresponsibleforshaping,evolving,andexecutingAGBarr'scorporatebrandidentitythroughhigh-impactdigitalandvisualstorytelling.Actingastheorganisation's"ContentEditor,"thisroleownstheend-to-endcontentplansacrossexternaldigitalplatforms,includingthecorporatewebsite,socialchannels,andcorporatebrandinginitiatives.
Theroleinvolvestranslatingcomplexbusinessmilestones,investorrelations,ESGgoals,andemployerbrandinginitiativesintocompellingnarrativeassets(video,photography,graphics,andcopy).Bycollaboratingcloselywithinternalstakeholdersandexternalcreativeanddigitalagencies,theContentLeadensuresaworld-classuserexperience,continuouslyleveragesdatatooptimisereach,andprotectsandenhancesAGBarr’scorporatereputation.
AsourContentLeadyouwillberesponsiblefor...
WebsiteOwnership&UXDevelopment
- PlatformManagement:Drivethecontinuousimprovement,optimisation,andongoingmanagementoftheAGBarrcorporatewebsite.
- StakeholderCollaboration:Partnerwithathird-partydigitalagencyandcross-functionalinternalteams(Brands,TalentAttraction,Finance,ESG)todevelopanoutstandingcorporatewebpresence.
- CorporateIdentityAlignment:Ensurethedigitalenvironmentreflectsglobalbestpracticesandalignsperfectlywithcorporatebrandinggoals.
End-to-EndContentStrategy&Execution
- Multi-MediaCreation:Direct,hands-onexpertproductionofcorporatevisualandwrittenassets(videoediting,brandphotographyandvideography,blogs,articles,socialcontentandmulti-channelcreativedirection).
- InternalChannelMaximisation:Accountableformaximisingthecontentcreatedforexternalchannelsacrossinternalchannelsaswell,adaptingitwherenecessarytodrivedeepemployeeengagementwithboththeAGBarrcorporatebrandanditsrespectiveconsumerbrands.
- ExecutiveBranding&LinkedInCommunityManagement:OwnAGBarr’sLinkedInaccountandactivitytoelevatetheorganisation'sexecutivevisibilityandoverallcorporatereputation.ActivelymanagethecorporateLinkedIncommunitytoacceleratenewfollowergrowth,deepenbrandloyalty,andcultivateauthenticprofessionalconnectionswithindustrypeers,talent,andstakeholders.
- Cross-FunctionalStorytelling&CommunitySupport:Produceengagingcampaignshighlightingculturalmilestones(e.g.,Pride,InternationalWomen'sDay)and"MeettheTeam"profiles.
- FizzCommunityManagement:PlayavitalsupportiveroleinthecommunitymanagementoftheinternalFizzplatform,collaboratingwiththeCommunicationsLeadtokeepinternalchannelsvibrant.
DigitalPerformance&ContentAnalytics
- PerformanceTracking:Continuouslymonitor,review,andappraisetheanalyticsandperformancemetricsofcontentpublishedacrossthecorporatewebsiteandallexternalsocialchannels.
- Data-DrivenOptimisation:Usetheseinsightstodiagnoseperformancetrends,makestrategicimprovementstovisualandwrittenassets,enhanceuserengagement,andactivelydrivetraffictoAGBarrdigitalplatforms.
Agency&CreativeManagement
- VendorLeadership:Managethird-partycreatives,specialisedagencies,andexternalvendorstodelivercontentontimeandwithinscope.
- ProductionOversight:Organiseandoverseeprofessionalphotoshootsandvideoshoots,liaisingwiththeQSEteamtoguaranteecompliancewithhealthandsafetymeasures.
Financial&OperationalAdministration
- StrategicLeadership&Governance:Actasthe'PillarLead'forthe"WeareAGBarr"corporateidentitypillar,deliveringmonthlyupdatesandreportingtothePeople&CommunicationsLeadershipTeamonprojectprogress,development,andstrategicmilestones.
- CommercialSupport:EfficientlyraisePurchaseOrders(POs)andmanagetheend-to-endpaymentandadministrativetrackingprocessesforcontentprojects.
- FlexibleExecution:Supportout-of-hoursorweekendworkonspecificoccasionsasrequiredbybusinessdemandsorhigh-profilecampaignsorevents.
Whatyouwillbring...
DigitalContent&ProductionExpertise
- Experiencewithinafast-pacedcorporatecommunications,brandorcontentfunction,withaprovenabilitytoprioritisedynamicallyandmaintaindeliverymomentumdurringdotsofchangeorshiftingbusinesspriorities.
- Aproventrackrecordofcreatinghigh-qualityvideo,photography,andgraphiccontentforcorporateplatforms,withanabilitytostrategicallyre-purposeandadaptexternalcontentforinternalchannels.
- Hands-onexperiencemanagingcorporatewebsitesandoptimisationprojectsalongsideexternaltechnicalagencies.
Data&AnalyticalInsights
- Provencapabilityintrackingandassessingwebandsocialmediametricstoevaluatecontentperformanceanditerativelyrefinedigitaloutputs.
Influencing&ProjectManagement
- Demonstratedsuccessinmanagingcreativeagenciesandvendorstoexecutemajormulti-mediadeliverables.
- Strongabilitytobuildrelationshipswithcross-functionalteamstoharveststoriesandtranslatebusinessstrategiesintoclearconsumerandcorporatenarratives.
- EligibletoworkintheUnitedKingdom.
- Willingnesstosupportoccasionalout-of-hoursorweekendworkandregulartravelwithintheUK.
Whatweoffer...
Webelieveincreatingadiverseandinclusiveculturewhereyourvoicecanbeheard.Ourskilled,loyalandcommittedpeoplearecriticaltothefuturesuccessofAGBarrwhichiswhywearecontinuallyinvestinginouremployeestodeveloptheirtalent.
Welookafterouremployeesbyofferingacompetitivesalaryandbenefitspackagewhichincludes;
- Upto34daysholiday(dependingonshiftpattern)
- Flexibleholidaytrading
- LivingWageEmployer
- HealthcareCashPlan
- PeppyHealth
- Flexiblebenefitse.g.discounts&cashback,gymmemberships,technologypurchasesetc
- Lifeassurance
- Saveasyouearnscheme
- Staffsalesdiscount
- FreeAGBarrproductsthroughoutyourworkingday
- Pension
- Annualsalaryreview
- Ongoingprofessionaldevelopment
Andmuchmore!
TofindoutmoreaboutwhatitisliketoworkforAGBarr,pleasevisitourcareersplatformhere.
Weareanequalopportunitiesemployerandhappytodiscussanyreasonableadjustmentsthatmaybeneededforsuccessfulcandidateswithadisability,healthormentalhealthcondition.
Latestclosingdateforapplicationsis8thOctober
Knowledge and Experience
#J-18808-Ljbffr
Content Lead in Cumbernauld employer: A.G. Barr
AG Barr is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the vibrant city of London. Employees benefit from comprehensive growth opportunities, competitive remuneration, and the chance to work with iconic brands in a fast-paced environment, making it a rewarding place for those looking to make a significant impact in the On-Trade sector.
