Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and build relationships with retailers in East Central London.
- Company: Join AG Barr, a leading UK soft drinks brand with a rich history.
- Benefits: Enjoy a competitive salary, bonuses, company car, and flexible benefits.
- Other info: Flexible working environment with opportunities for personal and professional growth.
- Why this job: Be the face of iconic brands and make a real impact in the retail sector.
- Qualifications: Customer-focused mindset and excellent communication skills are essential.
The predicted salary is between 24800 - 27000 £ per year.
Location: Field based - East Central London (The City, Hackney & Islington)
Contract and working pattern: Permanent, 37.5 hours per week
Base salary: £24,800 - £27,000 with pay increase expected 1st April 2026
AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.
We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector. As part of a collaborative territory team, your ability to work together to achieve shared goals will be crucial to our collective success.
What we’re looking for…
As a BDR, you will be a key player in the National Field Sales Team, taking direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets. Your work will be guided by our principles: GAIN, RETAIN, MAXIMISE.
- Sales & Growth Execution
- Proactive Distribution: Determined pursuit of distribution and availability of the AG Barr core brand range, educating retailers on our Hero, Core, and More brands to increase sales.
- Target Delivery: Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement, using data to track performance and demonstrate growth.
- Energy Focus: Play a vital, frontline role in delivering our ongoing Energy Portfolio distribution plan, capitalising on this high-growth sector.
- Category Expertise & Partnership
- Build Lasting Relationships: Be a personable and relatable partner, building rapport quickly to secure commitment from customers and present our brands with confidence.
- Trusted Advisor: Use your market insight to educate retailers, offering support with re-merchandising to maximise sales for both the retailer and AG Barr.
- Execution with Excellence: Sell and communicate brand plans with an exceptional eye for detail, ensuring our brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.
- Field Operations & Collaboration
- Flawless Organisation: Maintain excellent time management, effective route planning, and meet call targets to maximise your day and ensure you have all POS materials organised for each visit.
- Team Collaboration: Operate as a key part of a broader territory team, demonstrating a collaborative spirit to achieve shared goals and share market intelligence.
What you’ll bring...
We know that top Business Development talent comes from every background—from hospitality and retail to sales and customer support. We are looking for the mindset and capability, not just the job title. If you have experience excelling in a customer-focused role and recognise yourself in the winning traits below, you already possess the DNA we need to succeed.
- Proactive Initiative & Self-Motivation: You are a self-starter who actively seeks out opportunities, follows up without prompting, and thrives working unsupervised to exceed targets.
- Resilience and Confidence: You bounce back quickly from rejection and communicate with conviction that comes from a genuine belief in our products and your own ability.
- Exceptional Communication & Relatability: You are clear, concise, and responsive, building rapport quickly and making every customer feel heard and understood.
- Learning Agility: You are curious, coachable, and quick to grasp new product information and market trends, allowing you to adapt your strategy based on feedback and results.
- Deep Customer Insight: You are skilled at understanding the customer base, their pain points, and the retailer landscape to tailor your approach and build powerful partnerships.
Essential Requirements:
- Must hold a full, valid UK driving license.
- Excellent written and verbal communication skills are essential for this customer-facing role.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
If you thrive on independence, love being on the road, and have a passion for driving sales in the competitive world of convenience retail, apply now!
What we offer...
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Competitive Salary reviewed annually
- Quarterly bonus linked to business performance
- Company Car to fulfil the needs of the job
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. Speculative CVs from agencies will not be accepted. Latest closing date for applications is 4th March 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Business Development Representative - East Central London employer: A.G. Barr
Contact Detail:
A.G. Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - East Central London
✨Tip Number 1
Get to know the company inside out! Research AG Barr's brands and values so you can chat confidently about how you can contribute. This shows you're genuinely interested and not just another applicant.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and role-playing with a friend. Focus on showcasing your proactive initiative and resilience—traits that AG Barr values highly in their BDRs.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace Business Development Representative - East Central London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about being a Business Development Representative and how you can contribute to our growth at AG Barr.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the job description. We love seeing how your past roles have prepared you for this position, so don’t hold back on showcasing your skills!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your qualifications quickly!
Apply Through Our Website: Don’t forget to submit your application through our careers platform! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at A.G. Barr
✨Know Your Brands Inside Out
Before the interview, make sure you’re familiar with AG Barr's iconic brands like IRN-BRU and Rubicon. Understand their market positioning and unique selling points. This knowledge will help you demonstrate your passion for the products and show that you can effectively represent them.
✨Showcase Your Sales Skills
Prepare to discuss specific examples of how you've achieved sales targets in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers. Highlight your proactive approach and how you’ve built relationships with customers to drive sales.
✨Demonstrate Team Spirit
Since collaboration is key in this role, be ready to share experiences where you worked as part of a team to achieve shared goals. Talk about how you communicated market insights and supported your colleagues, showing that you’re not just a lone wolf but a team player.
✨Prepare Questions That Matter
At the end of the interview, have thoughtful questions ready to ask. Inquire about the company culture, team dynamics, or how success is measured in the role. This shows your genuine interest in the position and helps you assess if it’s the right fit for you.