At a Glance
- Tasks: Lead brand strategies and execute campaigns for premium soft drinks.
- Company: AG Barr, a leader in the beverage industry with a focus on innovation.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with exciting projects and career advancement.
- Why this job: Shape the future of iconic brands and make a real impact in the market.
- Qualifications: Experience in brand management and a passion for social brands.
The predicted salary is between 60000 - 80000 £ per year.
AG Barr is seeking a Brand Manager to lead the adult socialising portfolio, including Fentimans, Bundaberg and Frobishers.
The role covers developing brand strategies and executing campaigns to grow mental market share and brand equity across TTL channels.
You will collaborate with Commercial, Activation, Innovation and R&D teams, manage budgets, monitor performance and drive innovative formats while ensuring ROI and alignment with AG Barr’s strategy.
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We think you need these skills to ace Brand Manager: Premium Soft Drinks & Social Brands
Brand Strategy Development
Campaign Execution
Market Share Growth
Brand Equity Management
Collaboration with Cross-Functional Teams
Budget Management
Performance Monitoring
