At a Glance
- Tasks: Drive sales and grow our iconic drinks brands across the South Coast.
- Company: Join AG Barr, a leading UK soft drinks business with a rich heritage.
- Benefits: Enjoy a competitive salary, bonuses, company car, and flexible benefits.
- Other info: Dynamic role with opportunities for growth and development.
- Why this job: Be the face of beloved brands and make a real impact in retail.
- Qualifications: Customer-focused mindset and excellent communication skills are key.
The predicted salary is between 26500 - 27800 £ per year.
Location: Field based - South Coast
Contract and working pattern: Permanent, 37.5 hours per week
Base salary: £26,500 to £27,800k
AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.
We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector. As part of a collaborative territory team, your ability to work together to achieve shared goals will be crucial to our collective success.
What we’re looking for…
As a BDR, you will be a key player in the National Field Sales Team, taking direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets. Your work will be guided by our principles: GAIN, RETAIN, MAXIMISE.
- Sales & Growth Execution
- Proactive Distribution: Determined pursuit of distribution and availability of the AG Barr core brand range, educating retailers on our Hero, Core, and More brands to increase sales.
- Target Delivery: Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement, using data to track performance and demonstrate growth.
- Energy Focus: Play a vital, frontline role in delivering our ongoing Energy Portfolio distribution plan, capitalising on this high-growth sector.
- Category Expertise & Partnership
- Build Lasting Relationships: Be a personable and relatable partner, building rapport quickly to secure commitment from customers and present our brands with confidence.
- Trusted Advisor: Use your market insight to educate retailers, offering support with re-merchandising to maximise sales for both the retailer and AG Barr.
- Execution with Excellence: Sell and communicate brand plans with an exceptional eye for detail, ensuring our brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.
- Field Operations & Collaboration
- Flawless Organisation: Maintain excellent time management, effective route planning, and meet call targets to maximise your day and ensure you have all POS materials organised for each visit.
- Team Collaboration: Operate as a key part of a broader territory team, demonstrating a collaborative spirit to achieve shared goals and share market intelligence.
What you’ll bring...
We know that top Business Development talent comes from every background—from hospitality and retail to sales and customer support. We are looking for the mindset and capability, not just the job title. If you have experience excelling in a customer-focused role and recognise yourself in the winning traits below, you already possess the DNA we need to succeed.
- Proactive Initiative & Self-Motivation: You are a self-starter who actively seeks out opportunities, follows up without prompting, and thrives working unsupervised to exceed targets.
- Resilience and Confidence: You bounce back quickly from rejection and communicate with conviction that comes from a genuine belief in our products and your own ability.
- Exceptional Communication & Relatability: You are clear, concise, and responsive, building rapport quickly and making every customer feel heard and understood.
- Learning Agility: You are curious, coachable, and quick to grasp new product information and market trends, allowing you to adapt your strategy based on feedback and results.
- Deep Customer Insight: You are skilled at understanding the customer base, their pain points, and the retailer landscape to tailor your approach and build powerful partnerships.
Essential Requirements:
- Must hold a full, valid UK driving license.
- Must be comfortable working directly with alcohol products, including our Funkin Cocktails line, as this is a core part of the daily duties.
- Excellent written and verbal communication skills are essential for this customer-facing role.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
If you thrive on independence, love being on the road, and have a passion for driving sales in the competitive world of convenience retail, apply now!
What we offer...
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes:
- Competitive Salary reviewed annually
- Quarterly bonus linked to business performance
- Company Car to fulfil the needs of the job
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is Friday 5th June 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Field Sales Rep - Drinks Brand Growth (South Coast) in Bournemouth employer: A.G. Barr
AG Barr is an exceptional employer that champions a diverse and inclusive work culture, offering employees the opportunity to thrive in a dynamic field sales environment. With a competitive salary, generous benefits package, and a strong focus on employee development, team members are empowered to grow their careers while representing iconic brands across the South Coast. Join us to be part of a collaborative team that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Rep - Drinks Brand Growth (South Coast) in Bournemouth
✨Tip Number 1
Get to know the company inside out! Research AG Barr's brands and values so you can chat confidently about how you can contribute to their growth. This shows you're genuinely interested and not just another candidate.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role. Highlight your customer-focused mindset and any relevant sales achievements to make a lasting impression.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you email to express your appreciation for the opportunity. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace Field Sales Rep - Drinks Brand Growth (South Coast) in Bournemouth
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the drinks industry shine through. We want to see that you’re genuinely excited about the role and our brands. Share any relevant experiences that highlight your passion!
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your sales experience and any customer-focused roles you've had. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do—just follow the prompts!
How to prepare for a job interview at A.G. Barr
✨Know Your Brands
Before the interview, make sure you’re well-versed in AG Barr's iconic brands like IRN-BRU and Rubicon. Understand their market positioning and recent campaigns. This knowledge will help you demonstrate your passion for the products and show that you’re ready to represent them confidently.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you’ve successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact.
✨Demonstrate Team Spirit
Since collaboration is key in this role, be ready to discuss how you’ve worked effectively within a team. Share instances where you’ve contributed to shared goals or supported colleagues, highlighting your ability to work as part of a territory team.
✨Ask Insightful Questions
Prepare thoughtful questions about the company culture, team dynamics, and growth opportunities within AG Barr. This shows your genuine interest in the role and helps you assess if the company aligns with your values and career aspirations.
