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- Tasks: Lead and manage on-trade accounts, driving growth for AG Barr's soft drinks and FUNKIN products.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years, known for its iconic beverages.
- Benefits: Enjoy flexible holiday options, healthcare plans, discounts, and free AG Barr products at work.
- Why this job: Join a diverse team focused on personal development and making a positive impact in the community.
- Qualifications: Experience in FMCG account management, strong P&L understanding, and excellent communication skills required.
- Other info: We encourage applicants who may not meet every requirement to apply; growth is part of our culture.
The predicted salary is between 36000 - 60000 £ per year.
Job Title: National Account Manager – On Trade
Location: Field Based
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges. There\’s never been a better time to join us!
What we’re looking for…
We’re looking for a National Account Manager to lead, build, and drive our designated customer accounts with AG Barr, specifically focusing on the on-trade channel for soft drinks and our FUNKIN products. As our On Trade National Account Manager, you will oversee the performance and delivery of strategic initiatives for your designated accounts within the major customer portfolio in the on-trade. This role requires a combination of commercial understanding, strong communication skills, and the ability to effectively manage accounts to deliver growth in this specific channel.
As our National Account Manager for On Trade you will
- Account Management: Take full ownership of the on-trade account, managing promotional activities for soft drinks and Funkin, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
- Commercial Understanding: Develop a strong understanding of P&L management and drive contribution through effective negotiation and planning, specifically within the on-trade environment. Build comprehensive joint business plans with on-trade customers, ensuring alignment with overall business objectives for soft drinks and Funkin.
- Forecasting & Data Management: Own the process for weekly, period, and annual forecasting for on-trade accounts and products, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
- Negotiation & Influencing: Prepare and execute successful negotiations with on-trade customers, ensuring the protection of AG Barr\’s values and mitigating risks for soft drinks and Funkin. Build strong relationships with key contacts at all levels, both internally and externally, to ensure long-term strategic partnerships.
- Building Customer Influence: Adapt communication style and approach to align with on-trade customer needs. Gain deep insights into on-trade customers’ internal systems and objectives, using this knowledge to create effective and customer-centric plans for soft drinks and Funkin.
- Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals for the on-trade. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
- Collaboration & Cross-Functional Work: Partner with commercial managers, business unit leaders, and other internal departments such as finance, HR, and supply chain to ensure strategic alignment and effective execution of plans for soft drinks and Funkin within the on-trade.
- Performance Monitoring & Reporting: Track and report on key performance metrics for on-trade accounts and products, ensuring business objectives are met. Address any discrepancies in performance and adjust plans as necessary.
What you’ll bring…
- Experience in account management within an FMCG environment, with a strong focus on managing national-level accounts in the on-trade channel for beverages, ideally including soft drinks and/or cocktail mixers like Funkin.
- Strong understanding of P&L management, forecasting, and business development within the on-trade. Proven ability to build joint business plans and negotiate effectively to drive results for soft drinks and Funkin products.
- Experience in managing senior-level relationships with major on-trade customers. Ability to influence decision-makers and effectively present at various organizational levels.
- Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office. Experience with Demantra and Cognos is a plus.
- Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders in the on-trade.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Peppy Health
- Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Our large factories produce multi formats across a number of high speed modern lines, to high quality standards whilst maximising production outputs and minimising overhead costs and whilst we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 24th July
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
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National Account Manager On-Trade employer: A G Barr plc
Contact Detail:
A G Barr plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager On-Trade
✨Tip Number 1
Familiarise yourself with AG Barr's product portfolio, especially their soft drinks and FUNKIN products. Understanding the unique selling points and market positioning of these brands will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network within the FMCG industry, particularly with professionals who have experience in the on-trade channel. Attend industry events or join relevant online forums to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss your experience with P&L management and forecasting in detail. Be ready to share specific examples of how you've successfully managed accounts and driven growth in previous roles, as this will demonstrate your capability for the position.
✨Tip Number 4
Research AG Barr's company culture and values, particularly their commitment to diversity and community engagement. Being able to articulate how your personal values align with theirs can set you apart as a candidate who fits well within their team.
We think you need these skills to ace National Account Manager On-Trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management, particularly within the FMCG sector. Emphasise your skills in managing national-level accounts and any specific achievements related to the on-trade channel.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of AG Barr's products and values. Mention your experience with P&L management and how you can contribute to their goals in the on-trade market.
Highlight Key Skills: In your application, focus on key skills such as negotiation, forecasting, and relationship management. Provide examples of how you've successfully influenced decision-makers and built strong partnerships in previous roles.
Showcase Your Communication Skills: Since strong communication is crucial for this role, ensure your application reflects your ability to engage effectively with various stakeholders. Use clear and concise language, and consider including examples of successful presentations or collaborations.
How to prepare for a job interview at A G Barr plc
✨Understand the On-Trade Channel
Make sure you have a solid grasp of the on-trade channel, especially how it relates to soft drinks and cocktail mixers like Funkin. Research current trends and challenges in this sector to demonstrate your knowledge during the interview.
✨Showcase Your Negotiation Skills
Prepare examples of successful negotiations you've conducted in the past. Be ready to discuss how you protected company values while achieving results, as this role heavily relies on effective negotiation with major customers.
✨Highlight Your P&L Management Experience
Be prepared to talk about your experience with P&L management and how you've driven contributions through effective planning. Use specific metrics or outcomes from previous roles to illustrate your capabilities.
✨Demonstrate Strong Communication Skills
Since this role involves building relationships with key contacts, practice articulating your thoughts clearly and confidently. Tailor your communication style to reflect an understanding of the audience, whether internal teams or external stakeholders.