National Account Executive (Retail Alcohol) in London

Location: UK wide – Field Based

Reports to: National Account Manager

We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

What we’re looking for...

We are looking for a driven National Account Executive to support the National Account Manager in building and driving performance within our Key Grocery (Major Multiples) accounts. In this role, you will play a crucial part in managing the day‐to‐day commercial needs of our grocery partners, with a specific mandate to champion our Alcohol brands. You will balance the needs of the customer with overarching business objectives, ensuring our alcohol portfolio achieves optimal visibility, distribution, and sales growth. This is a fantastic opportunity for someone with commercial ambition to learn from a senior mentor while taking ownership of specific category initiatives.

As a National Account Executive, your responsibilities will include:

• Supporting Grocery Account Plans: Work closely with the National Account Manager to deliver the Joint Business Plan (JBP) for Major Multiples. You will take ownership of specific administrative and operational tasks that ensure the smooth running of these large‐scale accounts.
• Driving the Alcohol Portfolio: Act as the internal champion for the Alcohol category (specifically Funkin). You will monitor SKU performance, track distribution gaps, and work to increase the Rate of Sale for our alcohol products within the grocery aisle.
• Promotional Execution: Manage the end‐to‐end promotional process for the alcohol range. This includes completing promotional nomination forms, tracking compliance in‐store, and conducting post‐promotional analysis to evaluate ROI.
• Data Analysis & Forecasting: Own the weekly and period reporting for the alcohol category. You will use retailer data (e.g., Dunnhumby, IRI) to track sales performance, identify trends, and support the NAM with accurate forecasting for the supply chain.
• Cross‐Functional Collaboration: Liaison with internal Brand, Supply Chain, and Field Sales teams to ensure that our alcohol marketing campaigns are effectively executed at store level.
• Building Buyer Relationships: Develop strong working relationships with junior buyers, supply contacts, and category planners within the retailer. You will be the first point of contact for day‐to‐day queries, helping to solve problems and maintain high service levels.
• New Business & NPD: Support the sell‐in of New Product Development (NPD) within the alcohol range, preparing samples and presentation decks to showcase the value of our innovations to grocery buyers.

What you’ll bring...

The successful candidate will have:

• FMCG Experience: Previous experience in an FMCG commercial or sales support role (e.g., Sales Executive, Field Sales, or Commercial Assistant). Experience dealing with Grocery Multiples is highly advantageous.
• Category Interest: A genuine interest in the Alcohol & Cocktail market. Understanding the unique dynamics of selling alcohol (vs. soft drinks) in a retail environment is a plus.
• Analytical Skills: Comfort working with data. You should be able to navigate spreadsheets, analyse sales figures, and pull together clear reports on how our brands are performing.
• Communication Skills: Strong ability to build relationships. You will need to communicate clearly and confidently with both internal teams and external retailer contacts.
• Ambition to Learn: A desire to grow into a National Account Manager role. You should be proactive, eager to take on responsibility, and ready to learn P&L management and high‐level negotiation skills.
• IT Proficiency: Strong Excel and PowerPoint skills are essential for analysing data and presenting commercial updates.

What we offer...

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Peppy Health
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review
• Ongoing professional development
• And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!