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- Tasks: Drive brand visibility and distribution in local stores while building relationships with retailers.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years, known for its iconic beverages.
- Benefits: Enjoy flexible holidays, healthcare plans, staff discounts, and free drinks during work hours.
- Why this job: Join a dynamic team, make an impact, and grow your career in a supportive environment.
- Qualifications: Full driving licence, strong communication skills, and a self-motivated attitude are essential.
- Other info: We value diversity and encourage all candidates to apply, even if they don't meet every requirement.
The predicted salary is between 28800 - 43200 £ per year.
Job Title: Business Development Representative – Potteries Region
Location: Field Based
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business, the role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM).
Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve ‘model store’ status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
The job holder will form part of a broader territory team and as such will demonstrate strong teamwork skills and the ability to input into a broader team
Your responsibilities will include…
As a Business Development Representative your responsibilities will include;
- Health Safety & Wellbeing – adopt a “Safety First” mindset and comply with all required H&S standards associated with this role. For example following agreed Safe Systems of work, Pristine Principles, Site Risk Assessments etc
- Driving distribution – of AG Barr Focus lines – ensuring specific stores are stocking our “must stock” lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands – Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market
- Sales KPI delivery – including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc
- Brand Plan Activation/In-Store Activation – Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively and any associated KPIs are achieved e.g. for tactical activation and new products.
- Relationship Building – Ability to work cross-functionally – Participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
- Demonstrating market share growth in defined territory through scorecard improvement
- Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the Soft Drink category and where necessary support with any remerchandising required.
- Completing admin as and when required e.g. order sheets or any call reports
- Build brand awareness through excellent execution at the point of purchase
- Build distribution that matches our brand portfolio to the customer type regardless of route to market
- Improving the distribution of key brands in line with the company marketing plan
What you’ll bring…
The successful candidate will have;
- Full driving licence essential
- Strong communication skills
- Ability to work in a team and good personal leadership
- Self Motivated with the ability to work unsupervised
- A good standard of presentation skills
- Ability to communicate internally using account performance data and able to demonstrate strong in-store execution
- Fluent in English
- Flexibility to attend monthly team meetings that may require overnights
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 33 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Peppy Health
- Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 29th July 2025.
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
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Business Development Representative - Potteries employer: A G Barr plc
Contact Detail:
A G Barr plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - Potteries
✨Tip Number 1
Familiarise yourself with AG Barr's product range, especially their core brands like IRN-BRU and RUBICON. Understanding the unique selling points of these products will help you communicate effectively with retailers and demonstrate your passion for the brand.
✨Tip Number 2
Network within the industry by attending local events or trade shows related to soft drinks and retail. Building relationships with potential contacts can give you insights into the market and may even lead to referrals.
✨Tip Number 3
Prepare to showcase your teamwork skills during the interview process. Think of examples where you've successfully collaborated with others to achieve a common goal, as this role requires strong teamwork within the territory team.
✨Tip Number 4
Demonstrate your self-motivation by sharing experiences where you've worked independently to achieve results. Highlighting your ability to manage your time and tasks without supervision will resonate well with the hiring team.
We think you need these skills to ace Business Development Representative - Potteries
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of a Business Development Representative. Focus on your sales achievements, teamwork, and communication skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for AG Barr and the beverage industry. Mention specific brands you admire and how your background makes you a great fit for driving brand visibility and market share growth.
Highlight Relevant Skills: Emphasise your strong communication skills, self-motivation, and ability to work independently. Provide examples of how you've successfully built relationships and driven sales in previous roles.
Showcase Your Understanding of the Role: Demonstrate your knowledge of the responsibilities outlined in the job description. Discuss how you would approach driving distribution and brand activation within the defined territory.
How to prepare for a job interview at A G Barr plc
✨Know the Brand
Familiarise yourself with AG Barr's product range, especially their core brands like IRN-BRU and RUBICON. Understanding the brand's history and values will help you connect better during the interview.
✨Demonstrate Sales Acumen
Prepare to discuss your previous sales experiences and how you've driven market share growth. Be ready to provide specific examples of how you've successfully activated brand plans or improved distribution in past roles.
✨Showcase Teamwork Skills
Since the role involves working within a territory team, be prepared to discuss how you've collaborated with others in previous positions. Highlight any experiences where teamwork led to successful outcomes.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's goals, culture, and expectations for the Business Development Representative role. This shows your genuine interest and helps you assess if the company is the right fit for you.
