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- Tasks: Lead exciting brand activation campaigns and drive sales in the hospitality sector.
- Company: Join AG Barr, a beloved UK drinks brand with over 145 years of history.
- Benefits: Enjoy flexible holidays, healthcare plans, discounts, and free products at work!
- Why this job: Be part of a diverse team that values your voice and fosters professional growth.
- Qualifications: A degree in Marketing or Business and experience in brand activation is preferred.
- Other info: Remote work options available across multiple UK locations.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to Be Your Best Barr None? We are all about Being Your Best Barr None and having a career with real Moments that Matter! AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands. Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks. We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges. There’s never been a better time to join us!
What we’re looking for… We’re looking for a Brand Activation Manager to drive sales through the development and execution of best-in-class trade marketing and brand activation campaigns in our Hospitality & International channels. As our Brand Activation Manager you’ll be charged with accelerating our No.1 Cocktail brand position in the On-Trade and developing our soft drinks presence across the channels.
Your responsibilities will include…
- Trade Marketing Strategy Development: Create integrated strategies that align with brand objectives with customer needs to create winning plans that resonate with target audiences across various environments across the OOH and International channels.
- Deliver Bespoke Customer and Channel Campaigns: Develop and support the calendar of trade and consumer events from planning through to execution.
- Cross-Functional Collaboration: Work closely with Brand Marketing, Category, Sales, and customers to execute campaigns effectively.
- Performance Analysis: Analyze campaign performance, data, and market trends to optimize strategies and ensure maximum impact for campaigns.
- Budget Management: Manage the brand activation budget, ensuring resources are allocated effectively to support marketing initiatives and meet business objectives.
- Customer and Industry Trends: Stay informed on the latest trends and best practices to improve campaign effectiveness and represent the channels internally.
- Timely and Efficient Delivery: Ensure all initiatives are delivered On Time, In Full, Right Every Time.
What you’ll bring…
- Qualifications & Experience: Bachelor’s degree, preferably in Marketing, Business, or a related field. Experience in customer marketing and/or brand activation, with a proven track record of executing campaigns that drive sales, engagement, and enhance the consumer experience. Experience of the On-Trade (specifically Route-to-Market and Managed Retail customers).
- Skills & Competencies: Excellent project management skills with the ability to lead cross-functional teams and manage multiple projects simultaneously. Strong analytical skills with experience in using data to inform decision-making and optimise strategies. Able to communicate effectively at all organisation levels. Creative, innovative mindset, with the ability to develop fresh, engaging campaigns.
- Knowledge Areas: In-depth knowledge of trade dynamics and financial data, with the ability to use this information to drive strategic decisions. Proficient in evaluating and interpreting data to develop actionable growth strategies for the business.
What we offer… We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes; Up to 34 days holiday (depending on shift pattern), Flexible holiday trading, Living Wage Employer, Healthcare Cash Plan, Peppy Health, Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc, Life assurance, Save as you earn scheme, Staff sales discount, Free AG Barr products throughout your working day, Pension, Annual salary review, Ongoing professional development and much more!
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!
A few things to note: Ad closing date is the 20th June. This role can be based at any of our HUBS (London, Milton Keynes, Middlebrook or Cumbernauld).
Brand Activation Manager employer: A G Barr plc
Contact Detail:
A G Barr plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager
✨Tip Number 1
Familiarise yourself with AG Barr's brand portfolio, especially their cocktail and soft drink brands. Understanding their unique selling points and market positioning will help you tailor your conversations during interviews.
✨Tip Number 2
Network with professionals in the beverage industry, particularly those involved in brand activation and trade marketing. Attend industry events or join relevant online forums to gain insights and make connections that could benefit your application.
✨Tip Number 3
Stay updated on current trends in the hospitality and international markets. Being able to discuss recent developments or successful campaigns in these areas will demonstrate your passion and knowledge during interviews.
✨Tip Number 4
Prepare examples of past campaigns you've worked on that showcase your project management and analytical skills. Be ready to discuss how you used data to inform decisions and optimise strategies, as this aligns closely with the role's requirements.
We think you need these skills to ace Brand Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation and trade marketing. Use specific examples that demonstrate your success in executing campaigns that drive sales and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beverage industry and AG Barr's brands. Discuss how your skills align with the responsibilities of the Brand Activation Manager role, particularly in developing integrated strategies and managing budgets.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to inform decision-making and optimise marketing strategies in previous roles. This is crucial for the performance analysis aspect of the job.
Highlight Cross-Functional Collaboration: Mention any experience you have working with cross-functional teams. AG Barr values collaboration, so showcasing your ability to work effectively with different departments will strengthen your application.
How to prepare for a job interview at A G Barr plc
✨Know Your Brands
Familiarise yourself with AG Barr's product portfolio, especially their iconic brands like IRN-BRU and RUBICON. Understanding the unique selling points of these drinks will help you demonstrate your passion for the brand during the interview.
✨Showcase Your Campaign Experience
Prepare to discuss specific examples of successful trade marketing or brand activation campaigns you've executed in the past. Highlight how these experiences align with the responsibilities of the Brand Activation Manager role.
✨Emphasise Analytical Skills
Be ready to talk about how you've used data to inform your marketing strategies. Discuss any tools or methods you've employed to analyse campaign performance and market trends, as this is crucial for optimising strategies at AG Barr.
✨Demonstrate Cross-Functional Collaboration
AG Barr values teamwork, so be prepared to share examples of how you've successfully collaborated with different departments. Highlight your project management skills and how you’ve led cross-functional teams to achieve common goals.
