Marketing Executive in Willenhall

B2B Marketing Executive

Hybrid working based in Head Office Willenhall.

Key Accountabilities

Marketing & Communications

• Assist with the planning and delivery of B2B marketing campaigns across email, digital, social media and print.
• Create and update marketing materials, including brochures, product sheets, presentations and sales collateral to communicate product benefits, pricing promotions and commercial opportunities to customers.
• Support the creation of engaging content for trade customers, including newsletters, social posts, case studies and product features.
• Maintain and update website content, product information and promotional pages.
• Assist with email marketing campaigns and customer communications.
• Help ensure all marketing materials are accurate, on-brand and commercially focused.

Trade & Customer Marketing

• Support promotions, new product launches and seasonal campaigns aimed at wholesale and food-service customers.
• Help develop marketing activity for different customer groups, such as independent retailers, caterers and food-service operators.
• Assist the sales team with customer-specific marketing materials and promotional activity.
• Research market trends, marketing activities, competitors, customer needs and emerging opportunities within the food-service and wholesale sector.

Digital & Social Media

• Schedule and publish content across relevant social media channels.
• Monitor engagement and help grow the company's digital presence within the trade sector.
• Assist with basic website SEO, content updates and digital campaigns.
• Track campaign performance and prepare simple reports on engagement, leads and conversions.

Events & Sales Support

• Assist with the organisation of trade shows, exhibitions, customer events and supplier days.
• Coordinate marketing materials, samples, promotional items and event logistics.
• Support the sales team with presentations, customer packs and promotional campaigns.

Help maintain an organised library of marketing assets, product information and photography.

Key knowledge, skills, experience and qualifications required

• Organised, proactive and able to manage multiple priorities.
• Commercially aware and interested in how marketing contributes to sales.
• Confident communicating with colleagues, customers and external suppliers.
• A strong written communicator with good attention to detail.
• Comfortable using Microsoft Office, particularly Word, Excel and PowerPoint.
• Familiar with social media and digital marketing platforms.
• Able to work independently while also being a strong team player.
• Interested in food, hospitality, wholesale, retail or the wider B2B sector.

About us:

At A.F. Blakemore & Son Ltd, we’re proud of our heritage, but even more excited about our future. What started in Wolverhampton in 1917 as a small, family-run grocery store has grown into one of the UK’s largest privately owned businesses, employing over 6,000 people and generating a turnover of £1.2 billion. We combine the strength of a global brand, while maintaining the values of a family business. We’re constantly evolving, always looking for new and better ways to serve our customers and support our colleagues, making this an exciting place to build your career.

Today, we operate at the heart of communities across the UK, with circa 300 SPAR convenience stores and a thriving business spanning retail, food service, and wholesale distribution. Food and drink remain at the core of everything we do, driving our passion for quality, innovation, and exceptional customer experiences.

SPAR is the world’s largest international food retail chain, encompassing more than 13,800 stores in 48 countries. With more than 2,600 stores and a turnover in excess of £3 billion, SPAR is also the UK’s leading convenience store group. Being a ‘symbol’ group means that individual SPAR members retain their independence but enjoy the many benefits of being a part of a global brand.

Inclusive environment: as a Disability Confident Committed employer we are dedicated to creating a fair, inclusive workplace for all. We offer a Guaranteed Interview Scheme for candidates with disabilities who meet the minimum criteria for the role.