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For Companies At a Glance
- Tasks: Drive customer engagement and retention through innovative marketing strategies and campaigns.
- Company: Join a fast-growing tech startup revolutionising the debt capital markets.
- Benefits: Competitive salary, equity options, hybrid working, and generous holiday allowance.
- Why this job: Make a real impact by turning customers into advocates and enhancing their journey.
- Qualifications: 5 years in customer marketing with strong analytical and storytelling skills.
- Other info: Enjoy a dynamic work culture with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About 9fin
The world's largest asset class, debt, operates with the worst data. Technology has revolutionised equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered. Our mission is to change this.
9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time. Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.
The opportunity
We’re looking for a strategic and hands‑on Customer Marketing Manager to drive engagement, adoption, and retention for 9fin’s existing customer base. In this role, you’ll build programs and campaigns that turn customers into advocates, deepen product usage, and generate expansion opportunities. You will work closely with Customer Success, Product Marketing, Sales, and Demand Generation to deliver personalised, high‑impact marketing that enhances the customer journey.
This is a high‑impact role where you’ll own customer marketing end‑to‑end: strategy, execution, measurement, and optimisation. You’ll design campaigns, nurture programs, and content experiences that drive loyalty, advocacy, and revenue growth.
Every day is different, but here’s an example of the kind of things you’ll work on:
- Customer Engagement & Retention Programs
- Develop and execute programs that increase product adoption, engagement, and renewals
- Build email nurture flows, in‑app messaging, webinars, and other touchpoints that drive customer value
- Segment the customer base to deliver targeted, personalised campaigns
- Use product usage and behavioural data to identify customer cohorts, diagnose friction points, and design targeted engagement programs that drive activation, adoption, and deeper product usage
- Coordinate cross‑functional programs for product launches, feature announcements, and adoption initiatives
- Advocacy & Community
- Create strategies to convert satisfied customers into advocates and references
- Build case studies, testimonials, and customer success stories to highlight outcomes and drive demand
- Collaborate with events and content teams to create customer‑focused webinars, roundtables, and peer communities
- Measurement & Optimization
- Track and report on program performance (engagement, adoption, retention, advocacy, upsell)
- Build and analyse behavioural cohorts (e.g., activation, feature adoption, product depth) to measure how customer segments evolve over time and evaluate the impact of marketing interventions
- Use insights to iterate campaigns, improve targeting, messaging, and overall customer experience
- Partner with Customer Success and Sales to align marketing programs with retention and expansion goals
- Collaboration
- Work closely with Customer Success, Product Marketing, Sales, and Demand Generation to align programs with overall business priorities
- Ensure consistent messaging and branding across all customer touchpoints
- Serve as the voice of the customer internally, sharing insights and trends to inform product and marketing strategy
About You
This role will be a great fit if you:
- ~5 years of experience in customer marketing, retention marketing, or B2B marketing with a customer focus
- Proven ability to plan, execute, and measure multi‑channel customer programs
- Strong writing and storytelling skills for both internal and external audiences
- Experience using marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, etc.)
- Analytical mindset and a data‑driven approach to optimising campaigns
- Excellent collaboration and project management skills
- Experience creating customer advocacy programs or customer communities is a plus
Our benefits
We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
- Financial & Insurance
- Competitive salary benchmarked at 75‑90th% of market
- Equity options
- Pension (your minimum contributions are 4% with 9fin matching up to 7%)
- Private Medical Insurance
- Paid sick leave with Income Protection for long periods of illness
- Group Life Assurance
- Season Ticket Loan & Cycle to Work schemes
- Time off
- 25 holiday days per year
- Local public holidays (with the ability to exchange them for alternative days)
- Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
- Work abroad for up to 3 months a year
- 1 month paid sabbatical after 5 years of service
- Enhanced parental leave & flexible working arrangements available
- Training & Culture
- Professional learning and development budget
- Quarterly team socials
- Summer and Winter company social events
9fin is an equal opportunities employer. At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognise that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.
Customer Marketing Lead in London employer: 9Fin Limited
Contact Detail:
9Fin Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their mission and values, especially around customer engagement and marketing.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Customer Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight how your experience aligns with the Customer Marketing Lead role. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your successes in customer marketing. Quantify your achievements where possible, as numbers speak volumes about your impact!
Be Authentic: Let your personality shine through in your application. We want to see who you are beyond your professional experience, so don’t hesitate to share your passion for customer engagement and marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team!
How to prepare for a job interview at 9Fin Limited
✨Know Your Customer Marketing Inside Out
Make sure you understand the ins and outs of customer marketing, especially in a B2B context. Brush up on strategies for engagement, retention, and advocacy, as these will be key topics during your interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've measured campaign success and optimised strategies based on insights. This role is all about being data-driven!
✨Demonstrate Collaboration Experience
Since this position involves working closely with various teams like Customer Success and Sales, share specific examples of successful cross-functional projects you've been part of. Highlight your project management skills and how you ensure consistent messaging.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving abilities. Think about potential challenges in customer engagement and retention, and come up with creative solutions to demonstrate your strategic thinking.
