At a Glance
- Tasks: Lead exciting marketing campaigns across digital and physical channels to boost brand loyalty.
- Company: Join 92 Degrees Coffee, a fast-growing Liverpool-based coffee brand.
- Benefits: Real responsibility, huge learning opportunities, and career growth as the business expands.
- Other info: Dynamic environment with a focus on creativity and data-driven results.
- Why this job: Shape the future of a beloved brand and see your ideas come to life.
- Qualifications: 2-5 years of marketing experience in consumer brands or retail.
The predicted salary is between 36000 - 60000 £ per year.
92 Degrees Coffee is a fast-growing coffee brand born in Liverpool. From our coffee shops and roastery to e-commerce, wholesale and franchising, we serve millions of customers every year. Our ambition is simple but bold: to grow Damn Fine CoffeeTM into more cities, more retail outlets and more homes around the world. This role plays a key part in making that happen.
As Marketing Lead, you'll be responsible for planning and delivering joined-up marketing across our physical and digital channels. You'll turn insight and ideas into campaigns that drive footfall, sales and long-term brand loyalty. This is a hands-on role with real ownership. You'll manage campaigns end-to-end, work closely with senior leadership and external partners, and help shape how the brand shows up in the world.
Key Responsibilities
- Campaign Planning & Delivery: Plan and execute marketing campaigns across social, email, web and in-store. Ensure campaigns are consistent, on-brand and commercially effective. Support store launches, promotions and seasonal activity.
- Brand & Content: Protect and evolve the 92 Degrees brand across all touchpoints. Lead content creation with partners across digital and physical channels. Brief and manage designers, creators and agencies where needed.
- Digital & Performance: Oversee organic and paid activity. Use performance data to optimise campaigns and improve results. Understand what drives footfall, online sales and repeat customers.
- Customer & Growth: Support CRM, email marketing and loyalty initiatives. Think in terms of customer journeys, not just individual campaigns. Help grow our online business and expand into new retail channels.
- Ownership & Reporting: Take responsibility for projects from idea to execution. Track performance and report on what's working (and what isn't). Bring ideas, test quickly and learn fast.
What We’re Looking For
- Experience: 2-5+ years' marketing experience. Background in consumer brands, hospitality, retail or D2C. Experience working across multiple marketing channels.
- Skills & Knowledge: Strong understanding of brand, digital, content and CRM. Commercial mindset with a focus on growth and outcomes. Confident briefing agencies and external partners. Organised, proactive and comfortable in a fast-paced environment.
- Mindset & Personality: Excited by growth, scale and responsibility. Enjoys ownership and autonomy. Curious, creative and data-led. Wants to build something meaningful, not just manage tasks.
Why Join 92 Degrees?
- Be part of a fast-scaling consumer brand.
- Real responsibility and the chance to shape growth.
- Huge learning opportunity across retail, hospitality and e-commerce.
- See your work come to life in shops, online and in homes.
- Grow your career as the business grows.
Marketing Lead in Liverpool employer: 92 Degrees Coffee
At 92 Degrees Coffee, we pride ourselves on being a dynamic and fast-growing coffee brand based in Liverpool, offering our employees the chance to take real ownership of their work and contribute to meaningful growth. With a vibrant work culture that encourages creativity and autonomy, our team enjoys significant learning opportunities across retail, hospitality, and e-commerce, all while being part of a mission to deliver Damn Fine CoffeeTM to more customers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 92 Degrees Coffee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 92 Degrees Coffee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 92 Degrees Coffee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 92 Degrees Coffee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 92 Degrees Coffee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 92 Degrees Coffee:Show us that you’ve done your homework! In your application, briefly mention what you admire about 92 Degrees Coffee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 92 Degrees Coffee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 92 Degrees Coffee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 92 Degrees Coffee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
